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4 Things Every SaaS Founder Should Know About Product Design

Founding a Saas business is not for the faint of heart. While one of the key pieces of advice for Saas founders is not to try and do everything themselves, it comes with an addendum – before you delegate some of the tasks, you need to understand the business value behind every decision.

So when your team and you start designing a product for your SaaS business, there are certain things you should pay special attention to.

Let’s dive into the tips we gathered that will bring you closer to a user-friendly product!

A Few Words About SaaS Product Design

Product design in the SaaS sphere follows the same principles as every other attempt at product design. The focus is on:

  • Strategic problem solving
  • Holistic mindset
  • Visionary entrepreneurial thinking

The end-user is your guiding light in SaaS product design. Their needs need to be met and, if chance given, exceeded! And just like with every other digital product, SaaS product design touches upon different sectors: marketing, sales, revenue, engineering, and others.

And finally, SaaS product design is rewarding when done right – your team and yourself have a chance to set new industry trends with novel and revolutionary ideas for solving specific customer problems. After all, a 2020 research found that companies were using an average of 80 SaaS apps for their needs! So there is space for you to break in the niche.

Mastering the Product Design Essentials is a Must

Make sure your product design team and yourself have these best UI design practices in mind:

Landing Page

Whichever niche you’re competing in, you will be battling a tough battle. SaaS companies in particular are setting high standards for not just homepages but landing pages, too.

A goal of a smooth landing page is not just to clearly present the business and the products and services but to have a clear way of converting visitors into customers. Keep on reading to see which exact elements aid you in this quest.

Site Structure

What should your website consist of? Offering visitors just text is a highly boring affair for them. Potential customers aren’t keen on reading multiple paragraphs of text in this fast-paced world.

Instead, grab their attention with other elements, such as images of the product, graphics, animation, videos, etc.

And to help users land their eyes where you want them to, enhance your visual content with various headings, pictograms, bullets, and other elements that deem the website more readable.

Colors and Themes

Colors and themes are a tricky slope. On one hand, you want to deliver to users exactly the palette that speaks to them “We know you and we know how to solve your problem”. On the other hand, you want to say that subtly, through trend-driven color schemes.

That means that diving into SaaS product design cannot start without meticulous diving into your audience base.

Sometimes, that means providing potential customers with customizable options – different font sizes and dark themes. Bear in mind that mixing in too many colors and veering from your brand colors can dilute your message.


We cannot stress this enough – graphics, customizable options, and sticking to brand colors mean little if the layout of your SaaS website is not user-friendly. Your SaaS platform should give visitors a great overview of your product and options and an easy way to explore the data’s details.

The dashboard or other primary layout of your product should show the crucial information first. To make sure you get this step right, have your team develop a wireframe and get that coveted MVP before the final product.

Involve Customers in the SaaS Product Design Process

Maintaining contact with your targeted audience isn’t something to do just once you deliver a finished product. They should also be a part of the process in the design phase.

That can be tricky, though. You don’t want to overwhelm your UX and UI team with scattered data and a mish-mash of opinions. Go through the gathered data and sort it into useful guidelines for designing an MVP and beyond.

Use Twitter, Facebook, and even Reddit to communicate with users during the development process. Use standard online surveys on social media platforms, on your website, and have users test out the MVP. Since reaching your targeted audience can be done through so many different channels, you can enlist the help of a proven product design consultancy that can streamline this step and help you carve out the needs of your users.

Personalize the Product Experience

Besides offering customizable options and asking people to participate in the design process, there are other ways to seem more approachable.

Add a chatbot to the website, or even better, a responsive customer support service that will be on-hand to deal with inquiries about the software product. Of course, don’t forget about the tried-and-true FAQ section, too.

All of this helps in gathering ideas on how to improve your SaaS.

The Product Design Process Never Truly Stops

Getting from an MVP to a finished product isn’t exactly the end of your SaaS design journey. Even when the product reaches maturity, technology and trends in user interaction keep evolving.

So make sure you are keeping an eye on the competition to find inspiration on refining the customer experience. And as we have stated above, listening to the users themselves helps ensure functionality is added in a discoverable manner.

Final Word

Customer adoption, satisfaction, engagement, and usage – are all looked at through the lense of design, marketing, sales, revenue, research, and a myriad of other aspects. It’s not the easiest thing in the world. But if it was – everyone would be doing it.

Truth is, getting to know your audience and showcasing the gathered knowledge in a usable product is a meticulous process. And an ongoing one, seeing how industry trends seem to change by the day. But don’t look at that as an anchor. Rather, embrace the fact that as technology evolves, so do the UI possibilities. And with that, the challenge and passion that fuels you and your team.

Originally posted 2022-05-16 16:58:31. Republished by Blog Post Promoter

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