Google is the biggest search engine platform on the internet with 5.6 billion Google searches per day. This means that it is also a gold mine for marketers to seek advertising insights and run paid campaigns. Google Trends is one of the powerful tools of Google’s search engines which tells you how often a query is searched on Google, or how popular a certain keyword is. This allows you to design your SEO campaigns around what people are actually looking for.
If you’re still unsure of how Google Trends can help boost your SEO efforts, then keep reading below as we dive deeper into its significance!
Helps Find High-Impact Keywords
For your website content to reach the target audience, it is essential that you search and integrate the right keywords. With increasing competition, it is becoming more and more difficult to get a good SEO ranking for your content. As a result, you have to be very smart and strategic about your choice of keywords, otherwise, your content will just get lost in the sea of thousands of platforms out there.
This is where Google Trends come in. It helps you incorporate an efficient keyword search strategy into your digital marketing plan. You can find relevant keywords for your niche and target audience through the insights offered by this tool. You can find both short and long-tail keywords easily on this platform, and it will help you rank higher and reach your target audience more easily. It will also make it easier for your audience to reach the relevant webpage that they are looking for. Google Trends is also highly beneficial for your local SEO keyword search. Therefore, make sure you get your marketing team to dig deeper into all what Google Trends has to offer for your specific niche.
Generate Relevant Content
In order to engage your audience, businesses need to keep posting fresh content. However, it can be quite a struggle for bloggers to figure out what kind of content they should post. Google Trends can help with this. It gives you insights into what specific queries and keywords users search for the most. This way, you can create a content calendar that aligns with top user searches.
There are a few things that you need to keep in mind while creating content with the Google Trends identified keywords that help with on-page SEO:
- Always use your selected primary keywords in your main headings, preferably in the title and introductory paragraph as well.
- The primary keyword should also be in a few subheadings and in the slug.
- In the overall content body, make sure your primary keyword appears between 1% to 2.5%.
- Make sure your keyword placement looks natural and doesn’t come off as forced or overstuffed.
- Scatter your selected primary and secondary keywords across your webpage copies, including headings, image texts, and the body.
- Make sure your use of content and keywords is targeted and contextual so that Google can pick up on it.
Get Insights for Required Landing Pages
If you’re targeting specific keywords and want your audience to find navigating the information you provide them easily, then you need to create designated landing pages for them. Google Trends helps you identify the top keywords around which you should be creating your landing pages.
For your website to be fully optimized for SEO marketing, you need to have designated web pages for each of your main products or services. When you create specialized landing pages for each of your campaigns, it makes lead generation easier and offers a better user experience.
You can’t expect your homepage to do all the work because it makes the whole process of navigating your website more complex and less structured. Designated web pages make it easier for the audience to find what they are looking for. It also streamlines your sales funnel.
Run Paid Ads at the Right Time
Google Trends tells you which topics are the most trending on the search engine, and that can help you implement your paid ads campaign more effectively. One of the biggest advantages of this kind of PPC Google search ads campaign is that it allows you to create practice-specific ads, which allow you to only pay for views that are relevant to your area of practice.
With these ads, you can reach clients and customers who actually need your services or products and are more likely to take action by contacting you.
Google Trends are a highly beneficial resource for SEO and marketing strategies in general. You can boost your SEO efforts by incorporating and capitalizing on the insights from Google Trends. It helps stay competitive and find your audiences more easily.
About Dave Brown
Dave leads a team of copywriters at Content Development Pros. He develops powerful content marketing strategies for businesses, influencers, and bloggers. You can get in touch with him for premium SEO services by visiting CDP’s official website.
Originally posted 2022-03-03 17:34:50. Republished by Blog Post Promoter