A lot of businesses have been building websites to make their brands visible on the Internet. This allows them to gather more potential clients and further market their products and services to people who might not have any inkling that their businesses even existed in the first place.
Many have already been successful with this strategy, but some businesses are still starting and struggling at the same time. Building a website is not that complicated, but once you start utilizing SEO, it will be a different story.
If you own software as a service (SaaS) business, then this SaaS SEO guide is for you.
What Is SaaS?
SaaS or software as a service business is a software licensing entity that distributes their products online through subscription. Examples of SaaS companies are Netflix, Spotify, Trello, and Zoom. If you are subscribed to any service and you pay for it online and enjoying the service using the Internet as well, you are probably transacting with a SaaS company.
What Is SEO?
SEO or search engine optimization is the process of preparing a website and improving it to increase its online visibility. The goal of SEO is to rank up your website so that when someone makes a Google search using keywords related to your site, your website will be shown at the top of the list. This way, more people will see your website and explore its content.
How to Utilize SEO for Your Business
Run An SEO Site Audit
Before doing anything else, run an SEO site audit and make sure your technical SEO is working well. This is the backbone of your website, which will allow search engines to access, crawl, interpret, and index your website, with no further complications. With your technical SEO ready, search engines can evaluate whether your site is of high value or not. Build this foundation first, and the rest will come easy.
To do this, log in to your Google Search Console account and find the report by clicking Coverage. This will show you the percentage and number of pages from your site that have been indexed by Google. Likewise, you can also find the errors that Google ran into the Details option. If you want to dig a little deeper, you can also use other SEO audit tools for a more detailed report.
Do Your Keyword Research
Since you already know how your technical SEO is doing, you can now start fixing it. Once successful, you can proceed to the next stage, which is finding keywords for your site. First, start with ten relevant and related informational keywords. These are the keywords people usually use to search for specific information. However, do not go for keywords that are directly related to what you are selling. Rather, use keywords that customers will possibly type in when they look for a service related to what you’re offering.
There are three ways to find informational keywords—using the Google Keyword Planner, finding search terms that are trending, and using a pro-level keyword research tool.
Curate SEO-Optimized Blog Content
Now that you have the necessary informational keywords, do a Google search using these terms. The results will show blogs related to the keywords you just used, and you can see how they are formatted. For example, if you searched for a particular keyword and the results showed list posts, then you should probably make your blog as a list post to rank high during Google searches as well, not as a total guide.
Next, you can start doing your research on the article you will be writing. Since SEO-optimized articles are usually long-form articles, this means they will range from 3,000 to 5,000 words in general. Your content must thoroughly discuss the topic you are writing about. Aside from this, you need to further optimize your article by adding your target keyword into the title tag and the headings, like H1 and H2. You should also add your keyword three to five times to the article—once to your meta description, and at least once to your post’s introduction and conclusion.
Write And Publish A Power Post
A power post is an article that was written to gather backlinks and social media shares. This means that the article is noteworthy and credible. Your post will drive traffic to your website because many people will want to have a look at it. It will also build up your site’s domain authority, which will help your site rank better during online searches.
A domain authority predicts how a website will perform in search engine results. The scores of a domain authority will range from one to 100. Having a good domain authority means your links are of high authority. These high-authority links come from established and credible websites that have mastered the art of SEO throughout the years.
Acquire High-Quality Links
If you want to further improve your website’s performance, start generating high-quality links for your site. If you’re thinking of PBN or private blog networks, then don’t. It is a black hat that needs to be eliminated quickly. In PBN, you can own different websites and link your original site through the blogs you post on your low-quality websites. It is cheating, and once Google catches you doing it, they will automatically decrease your SEO score, which will not work in your favor.
You can get backlinks the honest way by guest posting to different websites. This means you will be requesting site owners to post your blog entries and add links to your site within them. Likewise, you can publish your own unique data. This is very useful because you worked hard to acquire the data and interpret it in your own way.
As a digital marketer, do not underestimate the power of SEO. While the process may be quite rigorous and requires a lot of patience, the final results will be phenomenal. Also, fret not as there are a lot of SEO tools you can work with to make things run smoother.
Originally posted 2021-01-06 19:26:24. Republished by Blog Post Promoter