In your current endeavors to fortify your talent acquisition initiatives, it is plausible that social media has emerged as a pivotal tool for shaping your corporate identity.
Beyond their vast audience appeal, social media platforms hold allure for organizations operating on lean recruitment budgets. This is particularly true for those eyeing the development of a robust LinkedIn recruitment marketing strategy. With its 760 million total users and 260 million active monthly users, LinkedIn presents a substantial audience for cultivating awareness of your corporate identity.
So, how can you sculpt a potent LinkedIn recruitment marketing strategy?
Craft a Content Dissemination Timetable for Your LinkedIn Corporate Page
Your LinkedIn Company page followers constitute a pre-established audience eager to consume your content. Collaborate closely with your Marketing team, custodians of your company’s social media presence, to seamlessly integrate employer branding content into their content-sharing schedule. Test and analyze engagement patterns—does employment-related content fare better on Fridays or Wednesdays? Identify the optimal posting time and establish a consistent plan, fostering anticipation among your audience.
Metamorphose Your Staff into Brand Advocates
Once content adorns your LinkedIn Company page, mobilize your colleagues to amplify its reach. This dual-pronged strategy broadens your network and leverages high-quality referrals. Encourage colleagues to share content through email notifications or exploit LinkedIn’s automatic alerts. Incentivize social sharing and employer branding buy-in through reward schemes tied to a referral program. Ensure tracking by prompting colleagues to tag your Company page in their posts.
Harness the Potential of Sponsored Content
If budget allows, channel resources into sponsoring LinkedIn content and executing targeted campaigns. Elevate your reach while precisely reaching your intended audience. For instance, if tech talent recruitment is a challenge, launch a campaign spotlighting tech careers, tailoring targeting parameters to reach individuals with the desired skills in specific locations, and even extending visibility to employees of rival firms.
Establish Dedicated Career Pages
While endorsing the significance of standalone career sites, consider appending career pages to your LinkedIn Company page. These pages serve as dedicated hubs where candidates can delve into opportunities and immerse themselves in employment-centric content, offering a distinct showcase of your culture apart from regular marketing material.
Make The Application Procedure Convenient and Simple
Simplify your application procedure to eliminate any obstacles that might turn away applicants. Select online application platforms that are easy to use so that candidates can apply quickly. Take into consideration using video interviews in place of customary face-to-face meetings. Simplifying the application process will draw in more candidates and impress prospective employers.
Strengthening your talent acquisition efforts with a strong LinkedIn recruitment marketing plan entails a calculated combination of advocacy, content, focused outreach, easy application processes, and specialized platforms. Crafting a content dissemination timetable on your LinkedIn Corporate Page, leveraging your staff as brand advocates, exploring the potential of sponsored content, and establishing dedicated career pages all contribute to a comprehensive approach.
Leverage the power of LinkedIn to not only attract top talent but also to solidify your company’s presence in the competitive market. Your next exceptional hire might be a well-crafted LinkedIn strategy away.