According to market research, the U.S. eCommerce sector will generate $600 billion in sales by 2024. Online shopping has become the new norm with eCommerce transforming the retail space. It is developing each day to meet the constantly changing consumer needs.
To stay ahead of the competition, you must align your business with trendy innovations and technologies. The goal of emerging technologies is to make shopping easier, enhancing customer experience and satisfaction.
Below, we’ll explore some of the trends emerging in 2023. If you want to scale your business then you should take advantage of these technologies.
Statistics show that there are about 4.78 billion mobile users across the world. The increased number of mobile phone users and the growth of online shopping has significantly contributed to soaring mobile purchases.
Failing to have a mobile-friendly eCommerce platform means you’ll lose potential customers. Countries like China, India and the US have a huge consumer market. Especially with the advent of AI, the Chinese and Indian IT companies are trying hard to increase productivity and UI friendly interface without adding additional hardware to the devices.
Adopting mobile-friendly technologies will allow you to tap into the large pool of mobile buyers. A compatible eCommerce mobile app is crucial for the success of your business. Apps bring your business close to your customers, enabling them to easily benefit from upcoming purchase opportunities.
Artificial Intelligence (AI)
AI is one of the new technologies that will transform eCommerce in 2023. Artificial intelligence is already benefiting the eCommerce sector in various ways. It has enabled the use of virtual assistants, chatbots, and automation which have improved online trading.
Virtual Assistants allow the seller to provide a quick response to customers. Most of the questions asked online are repetitive, so using human representatives is not just costly, but uninspiring for the employee. Virtual assistants are not subject to emotions and can respond to questions about payment, delivery and more in a friendly way.
Digital Supply Chain
eCommerce agencies understand that speed is important when it comes to the delivery of products. Customers have less patience nowadays, and a slight delay can result in dissatisfaction. The goal of eCommerce is to enhance the convenience and allow customers to get what they need quickly from the comfort of their homes.
To succeed in 2023, you need to optimize your eCommerce platform to allow faster shipping and to improve delivery logistics. The use of a digital supply chain enables you to deliver goods faster and effortlessly.
The digital supply chain is also a great way of minimizing expenses in manufacturing and shipping. Problems can be detected before they happen and rectified to avoid inconvenience. The technology also allows customers to monitor their package throughout the delivery process. This improves your relationship with customers and results in greater satisfaction.
Social media brings eCommerce businesses closer to their customers. You can use them to promote your brand and reach out to a pool of potential customers. Social commerce enables customers to make purchases from social media. There’s no longer a need to redirect the client to your website which saves time and reduces the loss of potential customers in the process.
The technology blends social media and eCommerce enabling customers to search for their desired products and complete the transaction. This technology allows businesses to improve trust with customers and smoothens the checkout process. Besides, buyers can easily share or recommend products to their friends or family.
Advancement in speech recognition technology has made voice searches a key driver in the eCommerce sector. Market studies show that at least half of smartphone users will use voice search in 2023.
The increased use of smart home appliances has contributed to the popularity of voice search technology. Similarly, the use of technology in making purchases has risen considerably.
Sales are set to increase due to the convenience that voice search gives customers. They can go shopping without having to wash their hands before touching the phone or while doing other activities like cooking or driving.
Personalization is one of the trendier technologies in the eCommerce space right now. Through the use of advanced technology, businesses can use personalization to make customers more satisfied. ECommerce platforms can track user’s activities online. Collecting this data enables the seller to gain insights into the preferences of the buyer.
The analysis of personal online data reveals a lot about the user. Customer preferences can be discovered through analyzing their page visits, search queries, and their purchase history. Such crucial data allows businesses to recommend suitable products to the customer and target potential customers with ads that reflect their interests.
The presence of new technologies that allow eCommerce sites to collect and analyze data is a huge step towards better personalization. Many brands are beginning to notice the positive impacts of personalization and many are expected to integrate the technology with their eCommerce platforms.
Mobile payment is transforming how people do shopping online. There are no signs of a downward trend with more payment platforms joining the market.
Buyers are continually distancing themselves from cash. As a result, eCommerce businesses will benefit from mobile payment technologies which make online shopping much easier.
The eCommerce industry is focused on improving the customer experience. This means that they need to understand various aspects of their customers and provide solutions to the problems they’re facing.
These top emerging technologies enable eCommerce businesses to gain insights about their customers, predict their interests and recommend products that best suit them. Other technologies make purchasing seamless and bring businesses and customers close.
ECommerce sites that rely on old technologies might not be able to survive the stiff competition in the market. The success of your business means adopting these latest technologies and using them to improve operations. They are key if you want to cut costs, and enhance customer satisfaction.
Originally posted 2020-03-23 17:33:10. Republished by Blog Post Promoter