The e-commerce industry is growing steadily, with its market estimated to be worth $24.3 trillion by 2025. Part of why its growth is imminent is the ease at which it connects customers with business solutions. While its growth means that forming a business around e-commerce can be profitable and sustainable, it comes with a subtle risk- the risk of competition.
As more businesses walk the e-commerce path with the aim of attracting customers, they can create noise in the market. It can become tough for customers to identify the best e-commerce business to work with amidst this noise. Success and optimal profitability will be preserved for those businesses that can set themselves apart from the rest in the market. With the right tweaks to your website design, it will become easy to stand out from the competition.
Here are five insights to help you build a winning e-commerce website:
Embrace AI-Powered Chatbots
Nowadays, customers demand stellar customer service. It is no longer acceptable to respond to customer complaints and concerns after every two hours, and such a practice could lead to you lagging behind in the competition curve. However, when business gets hectic, keeping up with the mountain of customer service requests from clients might be tough. While some of the requests and concerns might be redundant, they still need to be addressed with the same level of care, or else you will risk losing valuable customers.
AI-driven chatbots might be the solution you need. They can keep answering hundreds of customer questions simultaneously without getting fatigued. Unlike conventional automated chatbots that rely on code, AI-driven chatbots have the ability to identify complex sentences and spelling errors. This twist makes them ideal for sustaining customer satisfaction levels.
Use Diverse and Secure Payment Methods
Since you will be welcoming a diverse customer base to your business, you ought to accept diverse payment options. If a customer wants to use PayPal or any of the different credit cards, they should find their option on your site. It might pay to understand the customer base that you serve so that you can accept payment options that they commonly use.
Aside from accepting different payment options, you need to prove that your website is secure enough to protect customer data. By accepting their payment, you will need to process personal information, from credit card numbers to home addresses. Ensuring that you are compliant with common regulations, such as the PCI DSS, and using site seals to prove compliance is is essential. You can also earn the trust of your customers by posting the logos of your SSL or TLS provider somewhere in your site.
Embrace Product Visualization
Unlike purchasing products offline, online purchases tend to be quite intangible, and they require customers to do a lot of guesswork. If a product doesn’t meet their expectation, the chances are that a customer will be displeased with the product, which could result in a negative review. Lucky for you, product visualization strategies can revolutionize how customers interact with product pre-purchase as well as reduce the rate of negative reviews.
A simple feature like the ability to zoom in on products might suffice. Recently, demo videos have become an essential part of product visualization, as they allow customers to see the product in action. Lastly, you could also try incorporating a 3D experience into your site, which will allow customers to see the product from all angles.
Make Your Checkout Process Seamless
Customers will easily abandon their cart if they find it tough to check out of your site. Since you got them that far, why not make their exit easy? Your checkout process needs to be not only convenient but also easy to use. You should:
- Let customers continue shopping despite having not completed their checkout process
- Display checkout data neatly, including subtotals, and the chosen products
- Ensure that customers require minimal data to register into your site. It should also be easy for them to shop as guests
- Include a chat or contact form to make the checkout process easy
Make Your Site Multi-Lingual
How diverse is your customer base? If you have a customer base that uses different languages, this should be a factor to look into. Ideally, you need to ensure that your customers can easily use your website with little to no hiccup. While some clients might be conversant with the English language, they may not be as comfortable using it for shopping as when they are using their native language.
Consider making your site multi-lingual. Instead of having icons of flags on your site to signify a specific language, use abbreviations. Since most countries have more than one national language, this strategy ensures that you can cater to your diverse customer base without confusing them.
Setting yourself apart from the competition in the e-commerce world is all about what you offer your customers. Ensure that they have a great experience, and you can dominate your industry. Consider the tips above to turn your e-commerce business into a formidable competitor.
Originally posted 2020-03-10 20:11:37. Republished by Blog Post Promoter