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Building Your Client Base as a Shipping Firm: 5 Methods

The key to running a successful shipping firm is to keep generating new leads which you convert into loyal clients due to your diligent deliveries. If you’re constantly delivering excellence and reaching out to new people to partner with, you’re likely to be able to expand your business, bringing in more money to pay for more trucks and drivers.

So this guide’s about how you’ll do that first step – generating new clients on a consistent basis as a springboard to grow your firm.

Local Advertising

All haulage firms or shipping companies are based somewhere, and it makes sense for you to look for clients in the region in which you’re based, seeing as that’ll cut out the travel time associated with getting to the premises of your clients. Finding local clients is just a case of advertising locally, and you can do this in a variety of ways, including:

Setting up a social media account and communicating with local businesses on Facebook

Putting yourself in local directories and ensuring your business features in local newsletters

Asking local clients to refer you on to their own clients, for a discounted rate

Placing your business contact details prominently on all of your vehicles

Once you’ve gained enough local clients, you’ll be able to start searching further afield for more jobs that’ll further expand your business.

Search Online

In the modern-day, more and more people are looking to shift items and products from place to place. From businesses in garages to larger firms looking to deliver equipment across the country, these firms are often searching for discrete jobs and drivers who can take care of them, and these jobs are often advertised online.

One brilliant place to find many of these is Shiply’s website, where you can upload your fleet’s details and availably to their load board to search for shipping work in your local area or further afield. It’s a great way to instantly match up with jobs, helping you fill in those gaps when your trucks and drivers are idle with little to do.

Referrals Are Key

Anyone who’s worked in the industry for a while will tell you that shipping success is all about consistent, reliable delivery. You needn’t necessarily offer the best customer service – you’re judged on your performance most of all, and if you’re a reliable performer your clients will have absolutely no problem referring you to other businesses which they have a relationship with.

All this means that you should be as diligent as possible in getting jobs done on time. Go the extra mile whenever you can to get packages delivered on time, even if that means being out of pocket on a rushed repair or having to pay a new driver an overtime shift to finish a job. Your reputation as a firm is vitally important for the growth of your client base – possibly more important even than the price you charge. So do make sure you’re putting in a shift each time your drivers are heading out in their vehicles.

Contracts and Agreements

A larger client base does not necessarily mean that you’ll have plenty of jobs to focus on in the future. You’ll only have some kind of guarantee of a monthly turnover if you have these agreements in contractual form, which will help you plan your resources adequately and prepare your fleet for more and more orders in the future. It might be difficult to set in stone, but a contract is everything for a shipping firm.

In order to get that dotted line signed, be prepared to offer favorable rates in the event of a hold-out. And ensure that you’re protected should clients wish to withdraw themselves from the contracts they’ve signed with you. This is about protecting your business – something you’ll need to do with ever-greater care as you expand.

International Jobs

Once you’ve assumed some scale in the industry, your final step towards growth will be international shipping. Now, there are dozens of different ways to get products from one country to the next, including taking them by rail, by truck, by plane, or by boat. And these options involve partnerships with other shipping firms.

The key to international expansion is that these firms are more than happy to partner with you, picking up part of a job that you cannot perform, and taking products or deliveries to their final destination. However, the growth into an international business takes a significant amount of logistical prowess, and a large backroom office staff, so this is a step you should only take once you’ve grown your firm to such an extent that you feel you’re ready to take the next leap into international shipping and contracts.

Build a larger client base from which to grow your shipping business with the key tips outlined in this guide – designed for new starters in the industry, or existing firms.

Originally posted 2022-02-23 21:28:20. Republished by Blog Post Promoter

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