If you’re promoting a product or service that your business is offering, you’re most likely to do at least two or more marketing campaigns to get it out in the open.
However, you can’t use only one business phone number for all your marketing campaigns as you risk losing track of which of those are generating the most number of leads towards your business. To avoid said risk, you should use call tracking. Call tracking is where your leads would see different phone numbers for each marketing campaign that you’ve done for your product or service.
While you can use digital tools to analyze the performance of your digital marketing strategies, you’ll also need a tool to analyze the leads you get through phone calls. This is where call tracking also comes in.
How Call Tracking Works
A call tracking software assigns a different tracking phone number to every marketing campaign whether online or offline. These tracking numbers are then sent to your primary business phone number, which allows your reps to answer as if the call was made directly to them. Having a tracking mechanism for each call allows you to get more information on the callers than if they contacted your primary number directly.
By using call tracking, you can assess the phone traffic made by every tracking number. It’ll then be clear for you to determine which of your marketing efforts are working and generating leads. You’ll know if your digital ads are working better than your billboard or if your website is better in generating leads. The obtained data can be used to maximize your company’s budget by focusing on the strategies that work best for you.
You can then use it to improve your marketing efforts as follows:
Call tracking lets you optimize your marketing strategies based on recurring call patterns.
One of the most basic functions of call tracking for your business is that it allows you to record how many calls you’re receiving about a certain product or service on a given day. However, call tracking goes beyond that. You can also gather reports with it that break down the calls that you’ve received from your leads into several metrics, some of which are related to the marketing campaigns that you’ve done to promote your product or service.
You can also utilize a call monitoring software that will record and transcribe all your calls automatically. This software uses machine learning and artificial intelligence to analyze the best strategies used by successful sales reps. These best practices can then be easily shared across the whole team to improve success in getting leads.
If the former is generating more leads than the latter, you can optimize it further by making even more interesting content to put there for example.
Call tracking allows you to identify which marketing strategies are raking in first-time callers towards your business.
No one who owns a business would want the same customers to avail of their products or services every single day. Thus, it follows that you should always be on the lookout for new customers to your business who’ll most likely ask questions about your product or services over the phone.
With call tracking, you can easily see which among the marketing strategies that you’ve employed for your product or service are pulling in first-time callers towards you. You can then use those marketing strategies more often to get more new people into calling your business instead of having to deal with those same old customers of yours.
Call tracking lets you see which marketing strategies are bringing in the longest calls.
While not exactly a rule set in stone, the longer any of your leads are spending time asking questions about your product or service over the phone, the more likely they’ll become your business’s customers.
With call tracking, you can track which marketing strategies are bringing in the longest calls so you can invest more on them and have more chances of attracting leads who are bound to ask several questions about your product or service.
According to a survey conducted by ReportLinker last 2017, 37 percent of all Americans who own a smartphone use it to make phone calls. It follows then that most people would still ask questions about a product or service that your business is offering by calling you. You’ll want to know though where those people who called you found out about your product or service.
Thus, you should have call tracking installed on your business phone from sites like Fone Dynamics. But if you aren’t sold on call tracking yet, the above-listed ways that you can use it to improve your marketing efforts should convince you to get it as soon as possible.
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
Originally posted 2018-05-11 17:31:13. Republished by Blog Post Promoter