Forget worries about cart abandonment. Understand eCommerce conversion tips to create a unique website to increase sales and build a loyal customer pool.
If you run an online business, conversion can be a real worry. The stigma about shopping online persists among a few, and the competition is still high. Numerous reasons make a customer not purchase a product. Understanding and rectifying those reasons will help you increase your conversion rate.
The typical eCommerce conversion rate is between 2.5 and 3 percent. Even if you follow all the appropriate steps, you should still anticipate winning the sale about 2-3% of the time. Your online store should aim for at least a 3 percent conversion rate.
Before getting into the details, let us see what eCommerce conversion rate means?
eCommerce conversion rate is the total number of conversions divided by the number of visitors. For example, if your store has 300 visitors and 50 turned out to be buyers, then the conversion rate is 300 divided by 50, which will be 6%.
First of all, let us look into the reasons that make a customer leave a website without purchase.
Negative First Impression
Look and feel matter. Customers won’t be impressed by your product if the website is not appealing. Among various other factors, a negative first impression is one of the primary reasons a customer leaves a site before purchasing.
Unaware of Your Target Audience
Identifying your target audience is a crucial part of any business. Knowing your customer well helps you plan the campaign and store arrangement in a better way. Things can go out of form if you are not focused on the target audience.
If your site is not optimized for speed and mobile-friendliness, your customers will leave you undoubtedly. Optimizing your store helps you reach your business goals faster.
The complicated checkout process is one of the primary reasons customers leave a website even after deciding to buy. Slow loading pages and a complex checkout process are significant reasons customers leave the website without purchasing even after deciding on a product.
So now you might have a clear picture of how and why your customers leave your store before conversion, right? Don’t you think rectifying these shortcomings will increase your conversion rate?
Let us dig into the details.
Apply Persuasive Design and Content on your Website/App
Marketers create campaigns based on the AIDA principle, which elaborates the buying process: Attention, Interest, Desire, and Action. It is used in marketing and advertising to identify a customer’s phases while making a purchase.
When designing a website or writing a copy, you should consider AIDA and the cognitive biases that can result in the affective state and behavioral measures.
Users go through a few stages between Awareness and Action. Hence, when it comes to design and content, make sure to develop persuasive elements that help them progress from one stage to the next, eliminating the cognitive biases created in the process.
Make Navigation Easy and Simple
Who likes complications, especially when living in a world of convenience? The website elements, products, and CTA buttons should be accurate and easily recognizable. It is also essential to ensure that the customer finds the relevant information quickly and is not confused about actions. Keeping the navigation simple, quick, and predictable is one of the easiest ways to attract customers.
You can try the below-mentioned tips to make navigation simple and easy.
- Put navigation where users expect it
- Optimize the navigation bar
- Use space strategically
- Use colors appropriately
- Make content easy to read
Use Personalized Content/Design
Even while reaching out to the masses is more accessible, it becomes ineffective if not done for the right reason. Personalization is the secret to building a solid relationship with your customer. In the long run, a small number of valuable clients matters. Direct communication with customers fosters a strong connection and keeps them motivated.
Let us see how personalization will help store owners.
- Drive sales
- Increase purchases
- Boost ROI
- Decrease customer acquisition expenses
- Enhance customer loyalty
So how can you personalize your business?
You can use the below-given tips to tailor experiences based on customer preferences or information you have collected.
- Use a consistent voice
- Keep your message straight
- Use impactful terms to increase brand recognition
- Write how you speak
- Show Your Personality
- Be more personal with Social Media
- Practice Transparency
Allow Shopping via Social Media Platforms
Influencers on social media create a significant impact on what people buy. They produce excellent, brand-consistent material, engage their fans to a great degree, and, most crucially, have generated revenue in the past.
Facebook had more than 2.20 billion monthly active users in May 2018, a 13 percent rise yearly. Of those users, 1.45 billion log in to Facebook at least once daily. Facebook is still growing at rates that seem to be surprising even themselves.
According to BigCommerce,
- 18% of consumers prefer to buy a Facebook product that a friend liked
- 21% of internet buyers spend money on an item from a brand’s Facebook post
The content impacts Instagram users as well. They view it in a similar way to Facebook users.
According to BigCommerce, 14% of online buyers are likely to purchase from Instagram.
Provide Discount Options
Implementing discounts in your retail or online business can boost sales, draw in new clients, and foster client loyalty. For every business, dozens of deals offer customers incentives to purchase your goods. With so many choices, selecting the best discounts for your company is critical to maximizing sales.
Mobile devices now dominate a sizable chunk of the internet world. Google reports that mobile searches have surpassed desktop searches in terms of volume. You can view almost every content type you create can on a mobile device. Hence, you must ensure that all content is prepared for this scenario to provide a positive user experience.
To be successful marketers, you must ensure that your material is accessible to these users and simple to interact with on any device. To stay on top of your SEO game, you must also ensure you’re keeping up with Google’s updates, which has also mentioned mobile optimization as a critical feature for search engine ranking. So include mobile optimization as a priority in your SEO services.
Check-out Page Optimization
The average cart abandonment rate is over 70%, and 1 in 5 customers had abandoned their shopping carts because the checkout process was “too laborious or difficult.” Eliminating obstacles to customers finding and purchasing the items or goods they’re looking for is a fundamental goal of the checkout process optimization process.
Ensure the customer is aware of the steps involved in the checkout process and that the relevant information is readily available. It is essential to make the checkout process easy. Offering multiple payment options is ideal for making your customers comfortable and interested.
Re-engage Cart Abandoners
Retailers are still struggling with cart abandonment. Most customers explore e-commerce sites, put items in their carts, and disappear. Re-engaging a cart abandoner can seem complicated, but it’s a huge chance to connect with someone who has shown interest in your products.
Using the tactics mentioned above, you can retarget customers and get them to come back to your store. However, if you’re still concentrating on digital sales, remember that mobile shoppers are substantially more likely to abandon a cart than desktop shoppers. Cart abandonment rates will remain high if the checkout process is not as simple.
You can display advertisements to everybody who visited your website and left, or you can show ads to visitors who abandoned their shopping carts or spent considerable time perusing a particular product page.
Retargeted ads are very effective in every buying process and can employ various techniques. However, retargeting is crucial once a customer abandons their shopping cart because they are probably just about to make a purchase.
To Sum it Up!
A well-designed website is essential for immediate and long-term success as online shopping becomes increasingly important in retail and e-commerce enterprises. Businesses should place the highest importance on increasing ecommerce conversion rates because they motivate consumers to do what is most crucial—purchase your goods. Most WooCommerce development services understand this and follow these tips for better conversion.
Originally posted 2022-06-29 19:33:56. Republished by Blog Post Promoter