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Tuesday , 6 October 2015
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Every business may one day have their own mobile app

Phone makers have long told us that the lowly handset would one day replace the mighty PC at the center of our digital lives.  People from all economic backgrounds, all over the world are starting to have cell phones and smart phones.  Many are now also adopting netbook and tablet technologies.  That said, apps are becoming more and more popular and popularity will only continue to grow with the number of smart phones and tablets.  Soon enough, every business may have their own app, much like most have their own website today.

The Growth of Mobile: Stats and figures that will shock you!

Nobody suggests yet that the PC is going away. Running a complicated spreadsheet or editing video still requires a big screen and powerful processors. But evidence is growing that phones are poised to displace PCs for most of our computing.

Mobile App Benefits

Here are some benefits as to how an app might help your business.

  1. PR Tool: smartphone apps in general and iPhone apps in particular are a brilliant opportunity to contact the media and let them know about your company and brand. It doesn’t matter, whether you are a start up or well established brand – media loves to talk about iPhone apps and this is you chance to capitalize on that trend (while the novelty lasts).
  2. Reach a specialized market: let’s face it, iPhone/smartphone users are a very peculiar cohort: IT-literate professionals, early adopters, internet-savvy – the target market at the time of writing is well defined. If your brand’s target audience is similar – what are you waiting for?
  3. Improve branding and advertising: give it your best shot! Create something spectacular, something special, something unique – create an app-solutely stunning app. It’s a great opportunity to advertise your brand to a big wide world at a relatively low cost.
  4. Be at the forefront of innovation: being at the forefront of innovation can be incredibly lucrative. Ask any big brand which created a web-site before its competitors did. Don’t be the one who wonders “what just happened”? Make things happen! The Planet of the Apps will be HUGE and the sooner you embrace change, the more opportunities you will have.
  5. Revenues: smartphone applications can actually make you money. Depending on what your business is – you can cross-sell, up-sell and simply sell your products via the App Store. Some companies make decent money, a handful of brands managed to make a lot of money, however the vast majority of brands are still using iPhone apps as brand extensions.
  6. Expectation: believe it or not, but a lot of IT-literate, smartphone-savvy, young professionals expect well-known brands to have an app now, so if you are a leader in your industry – you should start thinking of creating an app.
  7. Compete with the big guns: it can be difficult to compete with the big guns on the product and service front, but on the App Store – all are equal. Create something unique and stand out from the crowd!
  8. Competition: with more than 200,000 applications on the App Store, it is highly likely that your competitors do have an app for their products or services. If that is the case – you have to have one as well to keep up with the competition. If they don’t have – lucky you! Get one, to be a step ahead of your competition.
  9. Get more customers, followers, fans: iPhone and smartphone users are a different breed altogether. You have a good opportunity to appeal to this great crowd. In normal circumstances they may never hear about your brand or use your services. With an iPhone app – you stand a much greater chance to appeal to this great crowd.
  10. Additional form of contact, interaction and show-off: the more opportunities you have to interact with your clients and show-off your brand, the better. An iPhone app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.

Facts About Mobile Apps

  1. 1.69% of U.S. smartphone owners downloaded a mobile app as at Oct 2010
    (Ask.com and Harris Interactive Research)
  2. The average number of downloads per smart phone user is 27
    (The Nielsen Company)
  3. The U.S. mobile app ‘sweet-age-spot’ is 35-44 year-old
    (Ask.com and Harris Interactive Research)
  4. Smartphone users with income above $75,000 were more likely to download mobile apps.
    (Ask.com and Harris Interactive Research)
  5. The top ten app categories for 2010 fourth quarter based on page views were games, social networking, music and
    entertainment, mail, messaging, education, employment, weather, sports, maps, news/current events, and travel.

    (Millennial Media)
  6. We won’t pay or will we? App consumption continue to grow, free app download rates growth is faster
  7. Over 3 million downloads each day during December 2010 were generated by the top 300 free apps in U.S. while 350,000 paid apps were downloaded daily.
  8. Paid U.S. app downloads in Dec 2010 were 30% higher than June 2010 which shows that consumers are willing to pay for mobile apps.
  9. Three different app payment options have emerged: paid app, free app with in-app purchases and paid app with in-app purchases.
  10. Average mobile app price has decreased since January 2010
  11. Total global mobile applications market is projected to be worth $25 billion by 2015 – currently it’s exploded to $38B, predicted now to grow to $58B in the next 12-18 months.
    (World Mobile Applications Market 2010–2015 Research)
  12. Apple’s App Store will account for about one in five dollars of the total global mobile applications market in 2015
    (World Mobile Applications Market 2010–2015 Research)
  13. The global mobile applications market is expected to have a CAGR of 29.6% from 2009 to 2014 – compound annual growth rate.
    (World Mobile Applications Market 2010–2015 Research)

Here is another great article on Mobile Marketing: Mobile Marketing: 56 MUST Have Facts [Data Included]

Are You Looking For Enterprise Mobility Software?

Is your company looking to have its own app?  You can spend on a developer or find some advice below to choose the best enterprise mobility software for the job.  There are companies that offer various services for enterprise mobility software, like Rocket Software for example.

Here is a checklist and some tips of what to look for when deciding on your investment.

Intuitive and User-Friendly Design
No one wants to use software that’s going to be difficult. The good news is that most enterprise mobility platforms are very user-friendly. Their manufacturers know that a lot of people are nervous about trying to create their own application, so they designed their software to be as easy as possible to use.

Ideally, you should look to demo a platform before paying for it. The demo may not give you the full effect, nor should you expect that you’ll have enough time with it to really see all it’s capable of. Like anything, it will take a bit of practice before you can really see what a title is able to deliver. Still, you should have enough time with it that you know whether or not it’s actually going to be a good investment.

One way to help with this step is to see if the manufacturer has already had customers in your industry before. If you can get a look at the app that was created, that’s even better.

Seamless Integration with Internal Systems
For the most part, you’re going to need an enterprise mobility app builder that can integrate seamlessly with your company’s internal systems. Chances are that at the moment you have a digital anatomy made up of all kinds of platforms at the moment. If you’re going to build an app meant to help your employees and/or customers, it stands to reason you’ll want an API gateway that can sync the two up. Otherwise, your app is going to miss out on functionality or you’ll have to go through the very arduous process of recreating the wheel.

High-Quality Security
It probably comes as no surprise that we’re going to recommend you choose a platform that places a premium on security. Any online application that doesn’t come with high-quality security functionality isn’t going to be worth your time. Just the opposite, in fact, it’s only going to cause you lots of problems in the long run. Going online already exposes you to countless malicious parties. Doing so through a company app just puts a bigger target on your back. Don’t risk your organization’s security by using an enterprise mobility platform that lacks proper security measures.

Application Management Capabilities
The more you can manage your app, the better. Without proper app management, you’ll have no idea how many people are using your application or how they’re using it. When you can properly monitor app use, you’ll know where problems are occurring and even be able to address many of them before they turn into something far worse.

Managing your application isn’t just about restricting access either. It’s also about observing analytics related to your app so that you can create a better one in the future.

Additional Reference: Why do brands and companies need an app?

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