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How to Build a Wide Audience with the Right SEO Tactics

Want to take your SEO game to another level? Read on to learn how you can rank higher on Google by using SEO.

As innovations in digital technology continue to grow, customers’ expectations have also doubled. Today, meeting your audience’s expectations has become a constant struggle. Every day we hear about new digital marketing trends, changes in Google’s ranking algorithms, and improvements in social media apps.

Today, search engine optimization isn’t what it used to be. Previously businesses had to post blogs and other content stuffed with keywords and they’d easily get higher ranks. However, today, it’s more about readability, relevance, and context. If you want to improve your website’s organic traffic, here are some tips that can help you increase your audience and attract potential clients to your business with a robust SEO strategy.

Content Optimization

If you’ve been in the digital world for some time, you may already know that posting content regularly is the key to ranking higher. Whether it’s regular blogging, social media posting, building relationships on Quora and other platforms by sharing content focusing on the keywords; every digital marketer today, already knows all of these.

But if you want to rank higher in 2022 and beyond, you need to remember that ranking higher no longer requires you to follow the same strategies.

First, you should leverage your existing content to improve your reach. Content optimization refers to the concept of optimizing a web page’s on-site meta tags. It helps you keep your earlier blogs active and cover a larger audience without any significant effort.

Deciding The Word Count and Finding the Right Keywords

For proper content optimization, you need to add the right amount of primary and secondary keywords in the content, improve its readability and language according to the current trends, and create optimal meta descriptions and meta titles for each blog or web page.

While adjusting the word count, you need to remember that there’s no fixed number of words that you must have in a blog. Sometimes, a 500-word article performs better than a 3,000-word blog. It’s all about the quality and how well you deliver your point. If your readers can get the answer to their queries in just 400 words, there’s no need to stretch it further.

Identify Low-Ranking Pages

While checking your website analytics, you may notice some pages are ranking higher than others. Some of your blogs may get high traffic while some of them don’t. Your job here is to identify, low-performing web pages and analyze them closely to figure out the differences between high-performing and low-performing content.

A majority of times, people post a blog and then forget about it. Because of this, their posts become outdated and end up being just a useless load for their website. You can turn earlier posts to your advantage by being a little smarter. Try to give them a trendy vibe by posting them again after necessary updates.

Seamless User Experience

How long do you wait for a site to load before you open up the next one? Not more than 30 seconds, right? Today, everyone wants to get quick and fast results on the internet when they look for something.

To make sure your readers don’t switch over to your competitors’ site after opening yours, you need to make sure that they get a flawless browsing experience on your website. A website’s page experience has recently become a primary factor that may affect your business’s ranking on Google.

Core Web Vitals

Core Web Vitals refers to the fundamental metrics that measure a web page’s load speed from the user’s perspective.

Largest Contentful Paint or LCP

This refers to the measurement of the loading performance of a web page. Try to keep the LCP of each page under 2.5 seconds.

First Input Delay or FID

This metric measures a web page’s interactivity. Google recommends keeping the FID below 100 milliseconds.

Cumulative Layout Shift or CLS

CLS refers to a webpage’s visual stability. It’s best if you keep the CLS of every webpage, below 0.1.

Readability

Stuffing your content with keywords negatively affects its readability and ranking. To rank higher, you should focus on the strategic positioning of keywords rather than increasing their content. Make sure your content isn’t too difficult to understand. Research well before writing, add relevant references and backlinks from high DA (domain authority) websites but make sure it readable for a layman.

Difficulty Level

Don’t use difficult wording and make sure it doesn’t have any grammatical errors. You can also use AI-based tools to help you identify and resolve grammatical mistakes and maintain a desired tone throughout the content.

Paragraphs

Another important factor that may affect the readability of your blogs is the length of the paragraphs. Always make sure that your blogs aren’t too lengthy. It’s best if you keep your paragraphs 3 to 5 sentences long.

Sub-Headings

To make sure that your readers can get your point, just after a glance at the blog, create sub-headings. Sub-headings help the readers scan the content and understand it in less than 1 to 2 minutes. You can also add bullet points if necessary.

Striking Visuals

Adding images is the best way to grab your audience’s attention. Try adding relevant images to every blog you post, create Infographics, informative charts, and other visuals to make your audience ‘feel good’ when they browse through your website.

You can also add screenshots. If, for instance, you’re writing a ‘how-to’ blog, you can take screenshots and add them to your content, but make sure that you’re only using royalty-free images or the images for which you have a copyright license, otherwise, you can get into legal trouble.

About the Author: The writer of this post is an experienced SEO specialist in the UK and has a track record of providing excellent on- and off-page SEO services for small businesses, copywriting services, and reputation monitoring services to her clients at affordable prices. He contributes regularly to the website of a renowned small business SEO company, Search Berg, and helps people understand effective ways to expand their reach and cut through their digital competition in London.

Originally posted 2022-03-15 15:54:49. Republished by Blog Post Promoter

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