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How to Choose the Right Tool Stack for Your Online Business in 2023, 2024

Starting up an online business takes more than merely setting up a website and waiting for your customers to come rushing in.

The first thing you should focus on is what you want your business to be. In this period, you have to ask yourself all of the following questions:

  • What is my niche?
  • Who is my target audience?
  • How can I give them what they want?
  • What will set me aside from my competition in their eyes?
  • How will I create the best buyers’ experience?

Once you have successfully answered all of these questions, you can continue on to the second step – the execution! There are lots of things to consider when creating an online business other than creating the perfect website for it, which means that you should pay extra attention to the tool stack for your business.

There are countless apps and tools that will help you make keeping track of everything concerning your business much easier, but first, you should consider which types of tools your business needs. And of course, you have to make sure to invest in award-winning web hosting for your website!

As for the tools that will help you lead your business to success, these are some of them that you will surely love!


WooCommerce is the most popular and the most advanced WordPress e-commerce tool, but you should keep in mind that it is designed for people who are more experienced in website development. It also offers a variety of beautiful themes and superior integration tools!

Additionally, WooCommerce is free, but if you would like to get some great upgrades that will take your business to the next level, you can always buy them. And once your website has the best WordPress hosting and the perfect infrastructure, WooCommerce will offer you with the support for unlimited visitors and products!


On the other hand, if you are not quite experienced in e-commerce just yet, you will find that Shopify is the perfect platform to help you start your business! This is one of the best things about Shopify – it is user-friendly and it allows you to easily take charge of your business even if you are not experienced in website development at all!

It also offers a variety of templates for a great number of niches, making it the perfect place to start your business.


If you are a business owner looking for products to resell, you will absolutely love Sourcify. It is a platform where all the major manufacturers looking for small business owners to sell their products to get to find their future customers, so it is the perfect place to check out the products you are looking for!

Additionally, this platform allows you to directly communicate with the manufacturer and arrange all the technicalities regarding your desired product in great detail! This is something that really sets Sourcify aside from their competition, which can often be misleading in terms of what they offer!

Easy Digital Downloads (EDD)

As you already know, not every small business owner is looking to sell material goods – some of them are interested in selling digital goods as well! If that is the case with you, you will surely love Easy Digital Downloads.

The best thing about this simple plugin is that it allows you to easily monitor your sales and downloads, making it the perfect addition to your tool stack in 2023!


Now, when it comes to being on the top of your game regarding being in full control of your business, SEMRush is the platform for you! It is definitely one of the most popular and probably the most powerful SEO tool out there, so why not give it a try?

One of the best thing about SEMRush is the fact is that it provides you with the ultimate insight into how your website is performing at the given moment while showing you how your competition is doing at the same time! Additionally, it allows e-commerce owners to keep track of the top keywords in their niche. Not many people know this, but SEMRush tracks more than 106 million keywords and more than 87 million domains at all times!


Speaking of checking up on your competition, Ahrefs allows you to be on the top of your game by checking your competition’s backlinks. This insight into their strategy can definitely help your business come a long way from being a startup to becoming a household name!

Using these tools will definitely allow you to take your business to the next level, both in terms of keeping track of your sales and making sure that you are way ahead of your competition, so make sure that they are a part of your tool stack in 2023, 2024!

Originally posted 2019-01-14 07:22:25. Republished by Blog Post Promoter

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