Every store owner wants to increase sales! The only way to do that is to increase traffic to your store. With the growing popularity of e-commerce, many new online stores are popping up all over. Over 70% of consumers are now starting their searches online.
You must optimize your Shopify store for better click-through rates and conversion.
So, you want to get more traffic to your eCommerce store? You can use different ways to make your Shopify store more visible on the internet, including paid organic social media advertising and content marketing. Understanding these methods and knowing where to look for targeted traffic will help you succeed online. So let’s get started with some steps you can take right now to bring more people to your Shopify page.
The Secret To Getting Traffic To Your Shopify Store
The first thing you need to know about getting traffic is that there is no secret. The truth is that anyone who tells you that there is some kind of secret is lying to you and trying to sell you something. If there was some kind of secret, everybody would be rich, and all the rich people would be poor. That’s not how things work in real life, though, and it’s not how things work online either.
Instead, the real secret behind getting traffic is hard work, patience, persistence, determination, and, of course, some help from Sun Bowl Systems of BC. Below are some steps you can take:
Make sure your Website is Ready.
When you build your Shopify store, it’s important to make sure it’s ready for visitors. You don’t want to promote a website that isn’t fully functional—you’ll wind up losing business, and potentially damaging your brand.
Think of your website as the digital equivalent of a brick-and-mortar storefront. If you’re opening a physical shop, you’d never dream of slacking on the décor or leaving projectors uninstalled, so why would you treat your digital storefront with any less care? When you’re preparing to launch a new website, always keep in mind that first impressions count.
Select the right theme for your store.
When it comes to choosing the right theme for your Shopify store, there are a few important things to consider. You want to make sure your design is clean and professional-looking. This will help attract trust from your customers and help you sell more products.
You also want to make sure your theme is responsive, meaning it’s optimized for different devices. This is especially important with mobile shopping on the rise. Your theme should also have features that allow you to add customizations so you can better showcase your brand and unique products.
Make sure your products are correctly categorized and tagged.
When it comes to the Search Engine Optimization (SEO) of your Shopify store, the way that you tag and categorize your products can affect where they rank in search results.
Tagging your products correctly is an important step in organizing your online store. The tags that you assign to products are used by customers to narrow their search and help them find what they’re looking for as quickly as possible. This benefits both the customer and the shop owner, as it ensures that potential customers find the right product before leaving the site and increases sales.
Make sure your photos are of great quality.
A photo is worth a thousand sales. Product photos can make or break your eCommerce business. If you really want to get traffic to your new Shopify store, you need to make sure your photos are of great quality.
You might think this is obvious, but you would be surprised how many people use low-quality images in their online stores. They are often the case if someone has just started their online business and is using a limited budget.
Use the right keywords.
When people search on Google, they use specific keywords or phrases that describe what they need. You need to find out which keywords they use and then use them in your website’s content or product descriptions or as tags/titles in your photos. This way, you will show up in Google’s search results when people search for those keywords. The higher you rank in Google, the more organic traffic you will get from it. This kind of free organic traffic is very important for your online business because it doesn’t cost anything and is highly targeted (people search for exactly what you sell). You can also find out which keywords your competitors use by using a keyword research tool like Semrush or Ahrefs.
Get your store featured on relevant blogs.
The challenge with online advertising is that it can be expensive. One of the most cost-effective ways to advertise your store is to get your Shopify store featured on relevant blogs. While there are different ways to drive traffic to your store, one of the most effective is guest posting. The rationale is simple: If you’re able to get your store featured on a relevant blog that already has a large audience, then you’re going to receive new visitors who will be interested in what you have to offer.
There are plenty of websites and blogs that feature interesting products and stores, but the challenge with getting featured is convincing them to write about you. You’ll need to have a compelling story about why your store is worth featuring, and that requires preparation.
Use social media to create brand awareness.
You probably already have accounted for your business on Facebook and Twitter, but if you don’t, now’s the time to set them up! Social media is a great way to connect with customers, build brand loyalty, and get the word out about new products or promotions. While you may not sell your products directly via these channels, they are great places to establish an online presence and drive traffic back to your store. You can use social media to:
- Generate traffic to your store by directing people from social media to your online store
- Encourage more engagement from potential customers and existing customers
- Promote your products or content across multiple channels
- Increase sales by creating awareness and direct sales
If you have a Shopify store, then you’re already ahead of the game when it comes to getting your store up and running as quickly as possible. To get more people to your page and start selling more, you’ll need to narrow down a customer base that will really appreciate your products. And you’ll also want to create features that make buying easy for them so that they can stay on your site and move along to their next purchase. On top of that, you’ll want to promote your products to get more people interested in what you sell.
Originally posted 2022-02-05 23:31:09. Republished by Blog Post Promoter