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How to Make Video Marketing Work for Your Business?

Video marketing is a growing online marketing strategy that has been utilized by businesses for years. Marketing professionals noticed increase engagement in video content than a blog post.

With video marketing, brands can promote their products and services by increasing engagement on the channel. It reaches customers that have the potential to engage or buy their product or service.

So, if you haven’t started your video marketing campaign, here are some reasons why you should.

Video Marketing Statistics

Are you still doubting if you need to create videos for your business? We will back it up for you with some statistics to show how video marketing is effective.

If video content can increase exposure and bring in sales, then it’s time to create one for your brand. But how to create engaging videos? How can video marketing work for your business?

Video Marketing Strategies for Your Business

Define Your Goal and Plans

Before jumping ahead on creating a video, setting a goal and formulating your plans are crucial steps. Knowing what you want to gain from your videos will help guide the creation process.

Goals set can help marketing professionals or business owners determine if they have reached their goals. Furthermore, it helps simplify the process of making a video. It also eliminates the need to re-shoot or edit the video. Therefore, you save more time.

There are plenty of goals to achieve, depends on what you want for your brand. You could create videos that can increase leads, engagement, bring in paying customers or get more followers and likes.

Here are some questions you can answer to set your plans and help you get started.

  • What product/service am I about to features?
  • Who’s your target audience?
  • What’s your goal?
  • Where would you post the video?
  • When’s the deadline?
  • What’s your budget?
  • Do you need skilled personnel to create the video?

Carefully listing down your goal and plans can make the process of creating your content faster and easier.

Prepare Everything You Need

After setting your goal and executing a plan, you have to prepare your video content.

Write a Script

Writing a script for your video saves time and money. With a well-written and thought-out script, you can deliver video content that viewers want, and there is no need to spend most of your time editing a video.

A video marketing script doesn’t have to be lengthy. It doesn’t require words that are complex and eloquent. When writing a script, keep in mind that the video is intended for your target audience. Therefore, simple and straightforward content will work. After all, your audiences view your product or service because they want to get quick information.

Aside from creating simple content, make sure that you go straight to the point. Don’t run around the bush before telling your viewers what the video is all about. They might lose interest.

After writing your script, try to read it out loud or have a table read with others, so you can hear how it sounds.

Also, you can collaborate with your team and get their suggestion on it. Create PDF files or use productivity software like Adobe Acrobat Pro to share with your team. You can give permission to authorized individuals to add comments or suggestions on the script.

Prepare Your Equipment for Filming

If you are on a tight budget, you and your small team will usually do the filming and editing process. If this is the case, you have to know what you need to create or shoot a video. Furthermore, you must take into account the equipment you’ll require to produce a quality video.

What you’ll need when filming:

  • A good camera: You can use your iPhone or a professional camera. It depends on what you need and your knowledge on operating it.
  • Extra batteries, SD cards, and a good tripod to capture steady videos.
  • Get an external or separate microphone. Do not rely on your camera’s built-in microphone, especially if you are filming far from the subject.
  • A quiet location.
  • Better lighting: Use the three-point lighting setup to create a better and natural-looking light that won’t overpower the whole video or look too dark.
  • Talent: Make sure that your talent/s is/are prepared for the shoot. See to it that they have memorized their lines.

Filming Process

When filming, makes sure to learn some simple point. You can go online and learn about the basics of filming a video. Make sure to plan how you are going to shoot the video. It is important to remember that you “shoot for the edit.” So, get the necessary clips that your editing team needs.

Edit Video with the Right Elements

After a long day or two of shooting clips for your video, it’s time to edit. Editing is a difficult task, similar to filming. It takes patience to put together clips to create a short video containing what you need to interest your audience.

There are plenty of online video editor tools on the market.  You can choose tools that are beginner-friendly or software that are made for professionals. Remember, professional software programs are expensive.

Another thing to consider is the music. Choosing the right background sound is crucial. Bryan Boettger, the chief creative officer at The Buddy Group, said in an interview with CIO that “brands should budget at least 5% of their video spend on professional music.” He also mentioned, “Choosing the right music can help consumers engage on the content and come across as relevant if the artist chosen can connect with a larger audience.”

Share Your Video Online or on Social Media

Now, you’re ready to publish a video online. Posting videos online help reach your audience. It increases engagement, brings more leads, and gets more sales.

There are multiple platforms online that can host videos. Here are some that you might want to give a try.


According to Social Media Examiner 2020 report, 55% of professional marketers used YouTube to help their business grow. It’s the biggest platform that hosts videos online with billions of daily viewers.

With these numbers, it’s a great platform to gain more viewers and drive more traffic to your website or online store.

Facebook and Instagram

Facebook has over 500 million people watching videos every day. That’s less than YouTube’s views, but it’s still an opportunity to market your brand. Although Facebook favors long videos, creating meaningful content is effective in this platform. Videos that are entertaining and light-hearted are what perform well on Facebook.

Even Instagram has seen an increase in the number of people watching videos. So, sharing your video on this platform can help boost your brand.

Remember to optimize for silent, auto-playing videos too. Most people watch videos on their mobile devices in public. Therefore, they usually mute the videos. Optimize your videos by adding captions, whether it has audio or not. Also, create videos that are often moving or has motion at the beginning to capture people’s attention, especially that it has no audio.


If you want your brand to be a trending topic, Twitter is the place to go. It’s where people often discover new things. It’s an excellent site to promote your video content for new leads. 79% of Twitter users like to uncover “what’s new,” and 53% like to buy new products. So, if you want new customers and to gain more leads, post your videos on Twitter.


LinkedIn is a platform with millions of businesses and professionals. It has over 675 million active users. If you cater to professionals or other businesses (B2B), it’s best to post videos here.


The newest platform with over 800 million active users, TikTok, can be a platform to gain more audience. Most TikTok users are between ages 10-19 (32.5%) and 20-29 (29.5%). If your target audiences are the Gen Zs, then sharing short and creative clips on TikTok is the best way.

Aside from scheduling video content on social media platforms mentioned above, you can include video content on your website, especially if your product is unfamiliar. Include a short tutorial to help your viewers understand your service and product. It would increase the chance that they’ll buy the item.

Furthermore, opting for live videos on Instagram and Facebook can also boost your brand.

Create Content with Your Customers

Aside from creating tutorials or making stories that will capture your audiences’ attention, including your customers in your videos are highly effective.

User-generated content or testimonial videos help you gain the trust of other potential customers. If viewers see that your customers are satisfied with your product or service, they immediately trust your brand. Building trust is essential to growing your business.

Your content depends on your goal and plans. There are plenty of videos you can create for more viewers, leads, customers, and increase brand awareness.


This 2021 get ready to grow your business by implementing video marketing into your strategy. Rip of the benefits from this content and watch how your business will slowly gain more sales. But remember, video marketing is only one marketing strategy. Combine them with others like SEO, social media, and more for better results.

Author: Vanessa Venugopal is a passionate content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia and Softvire New Zealand.

Originally posted 2021-06-01 17:48:09. Republished by Blog Post Promoter

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