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How To Use Online Tools To Automate Marketing Processes

Online marketing takes quite a lot of energy, time, and resources, especially for new marketers who are just finding their footing in the industry. As a result, the chances are that they end up overlooking other essential aspects of the job.

If that sounds familiar, it might be a good idea for you to automate your marketing processes

Despite the somewhat steep learning curve, automating your online marketing is time well spent. Online automation solutions can make marketing processes smoother, cost-effective and efficient so you can spare some time to focus on your business.

Marketing Automation Done Right – What’s Involved?

This is where you use software to do all your marketing tasks. These programs can be taught to perform on your behalf and don’t need direct human action to do them.

Marketing campaigns and strategies have a lot going on behind the scenes – generating data reports, running lead gen. campaigns, getting customer feedback, etc. With so many elements to take care of, marketing ops professionals seldom have enough hours in the day to get things done.

Some tools, for example, let you schedule monotonous chores ahead of time, so you don’t need to do them manually. Such software can also help plan and schedule social media updates.

Moreover, you could automate your processes to send them a series of drip campaigns or emails or display a popup to collect leads when new consumers sign up. Another way to make your work easier is through an online poster maker that lets you create social media posts using a pre-designed template.

Marketing Processes You Should Consider Automating

We have enlisted five examples of marketing tasks that could greatly benefit from automation. Some of these operations can be programmed using commercially available software, online tools, or by developing technology in-house. Choosing one over the other should be dependent on a cost-effort-time evaluation.

Here they are:

  • Lead tracking and nurturing
  • Social media marketing
  • Content marketing
  • User engagement, onboarding, up-sell and cross-sell
  • Website operation, app operation, and optimization

Top Online Marketing Automation Tools

Do you want to know what automation tools you have at your disposal? Let’s have a look at them now:

Tools for Social Media

Whether you work for a small social media agency or a large digital marketing department, you always have a budget. And too frequently, it doesn’t include all of the things that you need to be successful in your role.

However, it is possible to obtain anything for free on occasion. You can access some of the best social media marketing tools and services available on the market today for a small fee.

These top social media tools can help you stay on top of your marketing game without increasing your budget. Whether with design and writing, video and image editing, or analytics and account insights, these marketing automation tools will help you.

  1. PosterMyWall
  2. AdsReport
  3. Facebook Barometer
  4. Bit.ly
  5. Easy Advocacy

Tools for Email Marketing

Email is a channel that has remained essentially unchanged over the years. For both B2C and B2B marketers, email is still the most popular channel for content marketing. B2B marketers use it 87% of the time, and 77% of the time, B2C marketers do the same.

Below you’ll find a list of some of the best email marketing tools available for streamlining and automating your campaigns. These resources can help you enroll prospects in the lead nurturing campaigns, gather emails from your website, and follow up with possible clients, among other things.

  1. HubSpot Email Marketing
  2. Sender
  3. Sendinblue
  4. Omnisend
  5. SendPulse
  6. PosterMyWall

Tools For All-in-One Marketing Automation

Small businesses and organizations with limited budgets save money using free marketing automation tools. If more costly software solutions are out of a company’s budget, they should turn to free alternatives for marketing automation.

Having the capacity to develop automated email campaigns, workflows, and newsletters in minutes is essential. Concentrating on meaningful work allows your marketing and sales departments to find leads and keep track of customers’ needs.

  • Drift
  • Engagebay
  • HubSpot Marketing
  • Klaviyo
  • MailChimp

Wrapping Up

As a business owner, you have a lot on your plate regarding marketing efforts. But you can save time and get more remarkable results from your internet marketing by automating some or all of it.

All-inclusive solutions and specialized tools for social media and email will help you build your consumer base once you grasp the procedure.

The setup process is going to take some time. However, you don’t have to handle every aspect of marketing on your own; you can count on a well-oiled machine.

Originally posted 2022-04-05 18:31:22. Republished by Blog Post Promoter

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