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How to Use Text Automation to Convert Leads into Customers

How do you consistently convert leads into customers? The key to successful conversion lies in the ability to communicate with your leads directly and at scale.

That’s why, when done right, using text automation can have an extremely positive effect on your bottom line. Here’s how you can use text automation to convert your leads into customers.

What is Text Message Automation?

Text message marketing is a form of marketing automation that uses SMS or text messages to communicate with potential customers. It can be used for lead generation and event-triggered messaging as well as more general marketing purposes. Event-triggered messaging is when the customer triggers a text by doing something, such as making an online purchase, visiting a store, or completing a survey. The business then texts them back with information about their offer and coupons.

Setting Up An Automation

It’s time to set up your SMS marketing campaign. For this, you’ll need a phone number, a list of customers or leads, and the company’s text messaging service. It’s also important to decide how often you want to send messages and if they’re going to be automated or manually sent. The most important part is to make sure that when sending messages, you’re saying something unique and adding value. Remember: Don’t spam your contacts with too many text messages! Sending two or three texts per week is enough.

Content that Converts

Text automation is the practice of using automated text messages and content which can then convert leads into customers. This approach is particularly effective because it can be done without having a sales conversation with prospects. The key, though, is making sure that you are advertising keywords that will generate opt-ins for sales conversations, as well as providing links to download content when available. These links will allow prospects to download important information like white papers, eBooks, or other valuable marketing materials that they may need to make a purchase decision.

Create Segments in Your Contact Manager

Segmenting your contacts can help you organize your leads. You can do this by adding a segment for those who have opted-in for promotions, which is the next step after getting a lead. You should also create segments by adverting specific keywords to get opt-ins for specific content. For instance, you send out a blast that says “Text SALE to opt-in or notifications about sales and promotions. “And ask if they are interested in any of your products or services. These will help you stay organized and make it easier to follow up with prospects.

Test, Test, Test

Testing is key when it comes to customer acquisition. There are many ways you can test your messaging including retargeting, A/B testing, and call-to-actions.  The most important thing to keep in mind is that the best way to get the results you want is by experimenting with different ad copy and landing pages.  If one strategy doesn’t work, then try something new!

Conclusion

In conclusion, text automation is a great way to convert leads into customers. You can advertise keywords to get opt-ins for sales conversations. These are just a few of the ways you can use text automation to convert leads into customers.

Originally posted 2022-11-01 22:01:14. Republished by Blog Post Promoter

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