Over the years, as digital marketing takes over the business world, we have often found ourselves in thought and obsession that we must be digitally present on social media platforms in order to make our mark.
Although, this might not be what we have learned of marketing traditionally, but we must unlearn all of that knowledge, or rather, combine it with how things work digitally now.
As a social media strategist and a content writing intern, I have often been afraid of missing out on the best of the best and that is nothing but awful. You come across thousands of amazing Instagram accounts, with abundant followers, decent monthly Instagram likes and engaging content, which makes you think you are not doing what they are doing and you could most probably make the same, or even better content if you put your mind to it—or if you unlearn and relearn everything.
At your university courses, you must have learned a few things about digital marketing that involve things such as post every day, make an account at every platform, do this and do that. The fact is you might not need to follow all that bookish knowledge as is. You need to work smarter rather than working harder.
Here are a few ideas that you need to discard as a social media strategist:
Having an account on every social platform
When you are a social media strategist, it is important to understand the end consumer. You do not need to be present on every social media platform just because you want to be present. It is important to understand the business objectives and where your audience is most active.
It is possible that your audience might not be on all the platforms that you are present on. This could lead to missed opportunities and less engagement with your brand or product.
Social media can be a valuable tool for businesses. It allows them to reach their audience and create brand awareness. It is important that businesses use social media in this way and understand what their objectives are so they can use social media to its full potential. It is important that businesses approach social media with a strategy in mind.
Using the same posting strategy on all social platforms
Okay, so, you are on almost all social media platforms to ever exist, but you do not have a strategy that is tailored to suit every platform and how each one of them may have the algorithm working in a different way.
It is important to have a different content strategy for different platforms. For example, Instagram is a visual platform and Twitter is more about text. It’s also better to have a one-to-one conversation with your followers on Twitter than post the same thing on all platforms. Twitter is a platform for text. Instagram is a visual platform. It’s also better to have one-to-one conversations with your followers on Twitter than post the same thing on all platforms.
Content strategy is an important part of marketing and should be tailored according to the platforms.
It’s important to have a content strategy that is tailored according to the platform. So, the content you create for your blog should be different from the content you create for your social media posts.
This is because each platform has its own unique audience and it’s best to cater your content accordingly. For example, if you are posting on Facebook, then make sure that your posts are short and concise in order to gain engagement.
Social media analytics are a great way to see who is liking your content, what they like, and how they interact with your posts. There are many tools that you can use to analyze social media data. Some of them are free while some of them have a paid version.
Analyzing this data will help you create better content and improve engagement on your posts. In addition, it will also help you understand the demographics of the people who follow you and the timings when they interact with your posts.
Jumping onto every trend and every occasion
Marketing is all about finding the right opportunities to promote your brand. But it’s not always about jumping on to every trend and every occasion. Sometimes, you have to wait for the right opportunity to present itself.
The best way to market your brand is by staying true to who you are and what makes you unique. If you don’t know what that is, then find out!
Not boosting your posts if you are on Instagram
Boosting your posts early on can increase your visibility, engagement, and reach. It is a good way to get more people to see what you have to offer.
We must not think of social media as a race. It is not about who has the most followers or who posts on the most platforms. It is about understanding the needs of your audience and delivering to them on their platform.
Social media strategists must be able to discard old ideas and try new ones. They should not be afraid to experiment with different strategies, tools, and platforms. You can even look into Instagram packages for monthly likes, followers, and views.
Originally posted 2022-10-14 18:32:14. Republished by Blog Post Promoter