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Importance of UX Design in Business & its Key Principles

You can create a product unlike anything on the market, offer the most competitive prices in town, or deliver best-in-class customer service—but ultimately, these selling points may fall flat if they’re not backed with strategic UX design. In today’s world, generally, most people spend 3 hours online every day.

We use many devices and screens for internet surfing.  Apparently, we know the competition among every web UI/UX Design Company is growing rapidly.

In the world of digital marketing, user experience (UX) encompasses all aspects of a user’s interaction with your company including its website, apps, goods, services, and so on. It focuses on real humans (like you and me) and all the emotions they experience when engaging with your digital interface or physical product.

Think about the last time you searched for something; were you left frustrated and annoyed, or conveniently impressed? Even if these feelings are subconscious, they guide our purchasing decisions, nonetheless.

UX Checklist

A good UX design taps into behavioral psychology in an attempt to steer consumer compasses and point them toward a purchase. There are many moving pieces to this puzzle, so we’re providing you with an essential UX checklist to confirm your site is up to speed and satisfaction.

Are Wireframes and User Flows in Place?

As a UX designer, one of your main goals is to map a user’s journey beginning with the initial entry point to the final product interaction. You think about more than the first impression they receive after stumbling on the website; you are with them all the way until the packaging is at the door and the product is in their hands.

Social media loves a great “unboxing”, or when a customer films the opening of a pretty package and unveils the goodies inside. But before you can achieve this viral video status, you need to conceptualize their entire flow of engagement leading up to that point.

Wireframes can assist in the design process. They’re colorless, two-dimensional mockups that map out a user’s flow from page to page. Without distractions such as font size or typeface insight, you can easily see where someone might get lost in the hierarchy of information—and where a brightly placed CTA button could help usher them along the way.

Have you Built Buyer Personas?

To get into the minds of your target audience, you’ll first need to zero in on who you’re speaking to. You have to cut through the clutter and stand out with messaging that speaks to targeted users as if you were talking to them on a personal level.

For example, if you’re marketing J. Crew sweaters to business professionals, you’ll need to use a different language than if you were selling affordable apparel to thrifty teens. One call to action (CTA) might say “Access discounts here” while the other says “Swipe right for savings”.

As you create a UX strategy, it’s critical that you communicate in familiar territory, so users feel right at home. Create buyer personas—or fictional profiles of your ideal customer—with the following in mind:

  • Age
  • Gender
  • Interests
  • Frustrations
  • Income
  • Education
  • Location

With these considerations in mind, you can tailor your brand’s tone and voice to attract the audience that’s likeliest to convert. If you’re not sure about which demographic to cater to, then competitor research, data analytics, online surveys, and focus groups can be helpful tools.

We should note that personas are more than just statistical data and stereotypes. Of course, there will be outliers, such as a teenager shopping at J. Crew for a job interview. But research shows[1] that marketing personas account for 90% of a company’s sales, so it’s definitely worth your while to give this some thought.

Did you Test the Site Performance?

No one wants to wait around for pages to load, text to appear, or forms to populate—especially if they’re searching for a quick solution to their at-present need. If your website is slow, there’s a high probability that the traffic you receive will leave and head toward the hands of your competitors.

Not only does this leave a negative impression of your brand and deter visitors from coming back, but it also impacts SEO by hurting your bounce rate, or the time in which a user exits the session and hops back to the search engine result page (SERP) after entering a site.

Google is all about user satisfaction, so the faster someone “pogo sticks” away from you and onto a better experience, the less likely you are to appear high in its displayed search results.

Users expect pages to load within two seconds; after three, 40% of people will abandon the site in search of quicker service. See how you stack up against these expectations by comparing your website’s performance to these benchmark speeds.

Is it Optimized for Mobile Devices?

In today’s hyper-connected society, consumers rely on their smartphones. Whether they’re looking for a how-to tutorial, an answer to a question, or just a plain roll of paper towels, nearly 60% of online searches are conducted on mobile devices.

Increase your odds of capturing this traffic by ensuring the website is optimized for mobile users. You might be surprised to learn that the SERP displayed on a cell phone or tablet may appear differently than a desktop SERP, but Google’s crawlers can easily detect a bad mobile UX and will ding your ranking as a result.

UX Design Key Principles

Competition is always tough when your business is targeted to niche and in such cases, an eye-catching UX design becomes the arsenal for business owners to attract customers. A unique and distinct UX design is a viable essential of any business. Marketing strategies are important to overcome business hurdles and UX design services are what the company needs to reduce competition and promote its products and services.

Catches Attention

An attractive yet simple UX design works as a magnet and attracts customer’s attention immediately within a few seconds of time span in which the customer judges the product and takes the decision.

Brand Identity

UX design is an effective tool to create your brand identity.  Be careful to choose the right colors, fonts, and symbols that should be aligned with your company’s value and vision.


Brand recognition is important for every company as they want their consumers to remember their product and services in high ranks. A strong UX design works as a brand recall value tool for your consumers as it is always the experience and taste a customer had using your product and services.


A strong UX design is directly associated with the professional approach your brand has in doing business. Customers co-relate top designed UX design with the standard of quality and services rendered by a company.

Stand Out Among Competitors

Professionally designed UX gives you an edge on your competitors. It grabs the attention of the consumer immediately and helps you grip the top spot in market share in the long run.

Know Your Audience

Each designer has a reason, and that is to contact the target group successfully. Being a UI/UX Architect, you have to know who your intended interest group is and what is imperative to them. Before you start the outlining process, it is perfect to know your identity planning. Recognizing your gathering of people at an opportune time in the outlined procedure causes you to concoct better plans and give you a decent beginning stage to work from.

Keep in mind as an originator you have the ability to decipher what your group of onlookers takes a gander at when they open a site or versatile application, so to build the adequacy of your designs; you have to utilize this information further bolstering your good fortune. This will enable you to plan a more successful UI outline.


Visibility of the Branding

From the business viewpoint, branding is a pivotal thing: it empowers to give an item, organization or administration with an unmistakable face and identity. When all is said in done terms, branding implies a kind of picture made by means of an arrangement of recognizing highlights and advancing mindfulness and conspicuousness of the item or administration available.

Branding has a tendency to be basic in a web-based business UI design, particularly if partners need to utilize the computerized item as the extra stream of client fascination. Also, personality incorporated keenly into the interface is the compelling method to expand mark mindfulness. The time is taken for the appropriate market and client inquire about, the target group of on looker’s definitions, rivalry examination, and advancement of brand personality based on everything that information by an expert designer is commendable speculation. If that is done before propelling the procedure of UI design, the item gets higher odds of getting to be unmistakable quicker and simpler.

For this situation, UI designer taking a shot at the interface, its shading palette, shapes, sorts, and textual styles, outlines, and symbols, will consider design arrangements proper and comparing to the general branding idea of the item that will make them commonly supporting one another. It gives a more common and consonant sentiment of the brand when all is said in done and the specific interface as a basic piece of this brand.

More Information on the Homepage

The homepage can fulfill different capacities: it’s a card of welcome, a beginning stage of the voyage around the site, a capacity of the fundamental connections and information, and a key resource for showcasing objectives. In the lion’s share of cases, it is the primary visual and enthusiastic touch to the site. Absolutely, the design is one of the center approaches to make this touch delicate, savvy, and supportive. With all the advancement the World Wide Web has seen, this position doesn’t change: homepage regularly characterizes if a client goes advance around the site, by excellence and style as well as above all else by data which is searched for. Making it open, observable, and clear, designers develop the odds of positive client encounters.

Generally, you need to focus on listed inclusions in the home page for custom UI/UX development

  • Type of the website and mobile app
  • Brand recognizing elements
  • Internal search
  • Contact details and social media links
  • Testimonials, reviews

Easy & Fast Navigation

Navigation is an essential part not only in website applications but also in mobile design applications. Every user has considered navigation as a significant feature while going through any mobile device; Navigation can be formulated by using different styles and methods, it can be horizontal, vertical. Moreover, it can come with highly detailed graphics and linear orientation of color schemes. The primary purpose is to deliver simple and easy navigation to the user. The navigation icon and drop-down menus will assist the navigation process for functioning smoother. The provider of Mobile UI/UX Design Services needs to hire a UI/UX developer who has the potential to design a user-friendly navigation system.

It is clear that navigation plays an important role in every UI/UX Design Company. Let’s observe the following simple things that every user is looking for while visiting the website or mobile app so that companies can develop a navigation system for improving their UI/UX Design Services and mobile UI/UX Design Services.

  • What company they are dealing with
  • At which page they are
  • Where is the menu
  • How users can get back to the home page
  • Location of search and filters
  • Page loading time
  • How users can see appropriate information of an item or a service
  • Reviews and ratings

Responsive Design

With the developing significance of responsive design, it is crazy not to consider responsive design rehearses when designing your interface. As a UI designer, it is critical to know, how to viably design a responsive UI that makes utilization of adaptable formats, pictures, and falling template media questions and the sky is the limit from there. Along these lines, to wind up an effective UI designer, it is basic that you instruct yourself about prescribed procedures in the responsive website composition and pursue the equivalent. It will enable you to convey an ideal affair to clients among various gadgets.

Finally, UI/UX Design Company should emphasize the UI/UX design considering that it has a huge role in future technology. Users would not want to visit a trash website or mobile app which don’t have a fresh UI/UX experience. You need to consider each detail while developing a website and mobile applications; there shouldn’t be any loose ends when you wish to have more traffic to your website or more downloads of the mobile App.

You need to design and refine your company logo in order to stay on the top. Your logo has to be simple, unique, and clear. It should be easily perceived, easily memorized, and captive. A great logo always breaks down to two things great concept and great execution.

Below you will find a typical and recommended process followed by professional logo design service companies.

Simple Design

UX has to be designed on a simple and clear concept. It should not be confusing and too bright to understand the main theme behind it. Less is always more impactful

Strategic Use of Colors

One of the most important aspects of your UX design is color. Colors are connected with emotions and feeling and each color has its own impact. So the strategic use of colors should be cleverly designed to convey your company’s message.

Scalable and Versatile

Your UX design will be used in many ways and in multiple contexts, it’s important to design UX in a scalable and versatile manner so that it can be compatible with any size, form, and picture.


A glimpse is what you all got to strike on your consumer right away. If your UX design is not memorable and in fluxed with too many symbols your customer is not going to remember or recall it.


Just like colors fonts have their own definition and representation.

What Does a UX Designer Do?

A UX Designer is mainly responsible for the elaboration of user navigation maps, utility tests, creation, development, and implementation of innovative and attractive solutions, prototyping, user and process flow, and linking communicative interaction with Design ideas.

After the tests have been carried out, together with user feedback, he will also be able to optimize the platforms created, carrying out the documentation of all processes.

The UX Designer is also responsible for conducting benchmarks, improvement studies, creating navigability standards aimed at optimizing performance, engagement, and conversion rates of various platforms.

Set of Skills of a Good UX Designer

For a UX Designer, it is essential to have technical knowledge of design tools, mainly Illustrator, Photoshop, and InDesign. Knowledge in Material Design, Flat design for prototyping, creation of wireframes, and other activities, it is also necessary to know Axure, Invision, Marvel, MidNode, OmniGraffle, Sketch, Fluid, LucidChart, or other tools. As personal characteristics, it is necessary to have:

  • Excellent design skills with sensitivity for user interaction
  • Excellent communication skills and presentation of ideas
  • Knowing how to solve problems creatively and effectively
  • Attention to the latest trends, techniques, and technologies in the area, with frequent updating.

When it comes to websites or online platforms, the candidate is also required to know the fundamentals of responsive layouts, web design, notions of HTML and CSS, and tools such as Google Web Designer. For Designers focused on Mobile, it is important to know the guidelines for each of the operating systems.

As differentials, we highlight a consistent portfolio in the area, solid experiences, Motion Design and video editing, illustration, graduation in Graphic Design, Digital Design, or related areas, and specializations in the UX area.

Sometimes it is good to hire a team like this design firm in San Francisco.

Originally posted 2020-10-01 19:00:15. Republished by Blog Post Promoter

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