Just as much article writing is an art that requires vision and inspiration, it is a technical skill that can be learned and structure. If you pay close attention, you’ll find that all the articles that you have found compelling or impactful follow a certain structure. In this blog, we attempt to list down a few key ingredients that make an article impactful.
You will get key insights on writing articles and creating a content calendar that is a success.
Let’s learn more about each of these ingredients below!
Brief and Gripping Introduction
The introduction of your article is the first thing that your reader will come across. What you write in the intro will determine whether a reader decides to stick with your piece or not. It is your opportunity to give your reader a glimpse into what they can expect from your article and will also help them realize whether the article has the value that they are seeking.
You need to make sure that you keep your introduction brief, crisp, and to the point. Do not beat around the bush for long that you lose your reader.
Article writers often make the mistake of assuming that their audience is completely ignorant of the subject matter. Yes, it is important to keep things simple and start from the beginning, but do not go so far behind that it takes you half an article to reach your point.
Ideally, the introduction for an 800-1000 word article shouldn’t be longer than a paragraph with 4 to 5 sentences. Make sure you cover your bases and give your audience an idea of what to expect. The intro paragraph is also your opportunity to set the scene for what’s to come. Structure it in a way that it flows naturally with the rest of your content body.
High-value Information in the Body
It is essential that you don’t lose sight of the primary purpose of your article, which is to provide high value and relevant information on the chosen topic. Make sure you are actually providing value to your readers by doing your research thoroughly. Superficial information is widely available online, but what will set you apart from others is how much work and research you put into giving your audience the information that they need and find valuable.
In addition to providing valuable information, you also need to make sure that you are “presenting” the information with a reader-friendly structure. Avoid large chunks of texts and break them down into smaller paragraphs of no more than 4 sentences. Keep your sentences brief and of high value.
We also highly recommend making the information more digestible by breaking down various concepts into smaller steps, bullet points, or tips. This will make it easier for the audience to keep up with the depth of information that you’re sharing with them.
Credible/High Authority Sources
Another important ingredient for impactful articles in the source of your information. Make sure you link to credible sites and add references to high authority research to add more value to your articles. Readers will be more trusting of what you share with them when you back your opinions with facts and studies.
High Readability and Clarity
The readability of an article is an important factor in determining the continued engagement of the audience with your content. Avoid long sentences with unnecessarily complex words and phrases. Keep your sentences brief and clear. Use easy vocabulary where you can.
We recommend using a conversational tone in your article, so the audience stays interested. When you address the reader as if you’re speaking to them directly, it will be much easier for them to follow your narrative, grasp the concepts, and comprehend the information that you’re sharing. Simplicity and clarity are key to the high readability of any article.
Appropriate Keyword Selection
Keyword selection is another critical step in writing an impactful article. In order to reach the right reader, you will need to use keywords that represent the body of your content the best. Make sure you integrate these keywords into the content as naturally as possible. You also need to be mindful of scattering out the keywords carefully and not using them excessively.
Visual elements are an essential ingredient for all kinds of articles. Readers get bored or disinterested easily, and visuals allow you to keep them engaged. Make sure you use high-quality and relevant images in your article to make it more interesting, engaging, and visually appealing.
The final ingredient in the checklist is a clear Call to Action (CTA). Don’t leave your audience confused with suggestive language. To do that, you need to add a clear and direct action call at the end of your article. Make sure you keep it short (ideally only one sentence long).
Article writing is an essential skill in the world of digital and content marketing. Make sure you hire a credible and high-rated article writing service to help you create content and maintain your content calendar. Professional companies have experienced writers who can build your audience and provide high-quality content consistently.
Originally posted 2022-01-20 18:20:47. Republished by Blog Post Promoter