WordPress is a great tool for website development. In fact, it is one of the most used development platforms at the present day. 22% of the newly built websites are powered by WordPress. It offers a lot of features for the developers and also adds to the better user experience for the users. It is extremely easy to use and manage a WordPress site or a blog. WordPress websites are liked by the search engines because of their clean code. This is why many business owners and developers choose WordPress as their development platform.
WordPress websites are SEO friendly, but it does not mean that you just need to develop a website and forget about it. It takes much more than that. You need to make efforts to rank your site up in the search engine rankings and attract a large number of visitors. You have to do proper planning and make strategies for attracting the target audience. Let us see some factors which can help you in attracting the target audience instantly with its launch:
Plan before you Build
Planning is a really important factor. You must be aware of your goals and the target audience before you build your site. Start thinking what all you will need to complete your site from your business perspective. Think about your target audience and who will be your most valued visitors. What all you would like to present to your target audience on their arrival on your site. Strategize the actions you want the target audience to perform on your website. Planning all this will play a vital role in the quick success of your site. You will be building your site accordingly and you won’t have to run around for these aspects after the completion of your site.
Domain Name and Hosting
You may be thinking what this has to do with attracting an audience. You are going to have a strong connection with your hosting service, as a supportive and reliable service provider will ensure a smooth run of your website. It helps you in the case of any server related issues and a good hosting service also ensures minimum security risks.
Choose a domain name that is ion accordance to your business, product or service more clearly it should be related to what you sell or what you do. It should be catchy and easy to remember. Once a visitor comes to your site it will be easy to keep you domain name in mind. Moreover, the domain extensions (like .com, .net) have a role to play in search engine rankings. Generally .com and .org domain extensions rank comparatively higher in the search engine rankings.
Choose an Impressive Logo
An impressive logo helps in creating your brand identity. Your logo style shows off your brand and tells the audience about your identity. Choose the color scheme that can overall match to your website. The logo tells the story of your brand and gives a more professional feel to the visitors.
Use a Customized Theme
Choosing the right theme for your site is not that much easy. Your theme should not only be attractive but also functional. It may be capable of meeting your customization needs. It should provide you different layout options and color combinations which can suit your website’s needs. Moreover, the load time of your theme is an important factor.
In case you do not find a theme of your choice then you can go for a customized theme. It will fulfill all your requirements.
Your website should have a professional design which can increase the credibility to reinforce your brand. A beautiful look should not be its only motive, it should be practical as well. The design should be responsive that can be easily accessed on any device like on a mobile, a desktop or a tablet. The responsive design of your site will also add positively to the search engine rankings. You might hire a professional or build yourself.
Create Landing pages
One of the things you can do is create landing pages. Most of the WordPress themes come with landing page templates included. In case, your theme doesn’t have this functionality then you can take the advantages of using plugins. Apart from the fact that you can create landing pages for your website, with WordPress Landing Pages you can monitor and improve the conversion rates.
Optimize Your Posts in The SERPs
You must realize the fact that the way your post is displayed on the Search Engine Results Pages in Google can make a huge difference. Use appropriate titles for your posts on your site. Always write a meta description for your post so that the visitors can get an idea of what it has in its body and make the visitors click on the link.
Frequent blog posting tends to develop an audience quicker. At least publish a blog twice or thrice a week. Use long tail keywords in your posts. Write a content that is hard to ignore. It helps in attracting the target audience.
Invite Guest Blogs
Apart from writing guest blogs on other websites, invite people to people post blogs on your site also. It is a two-way process. It will help you in target more audience as the writer can come up with different ideas which can attract other that your targetted one.
A visitor coming to your site for the first time may not have the idea where to go and where not. So if you have interlinked the pages properly then the visitor can ultimately reach to what he is looking for.
Although WordPress is SEO friendly, you have to make a proper strategy for the On page and Off page SEO of your website. However, WordPress offers you the flexibility to use plugins to boost your SEO efforts. It is the most important factor to get attracted the audience. Moreover, you can use some user engagement tools to increase the visitor engagement.
Use a Powerful Social Media Strategy
Social media can be the defining tool in the success of your website. Well, strategised social media promotions can attract an instant audience to your website. Keep posting engaging posts regularly on social media that can provoke the visitors to visit your website. Create your presence on all major social media platforms. Do not forget to use social media share buttons on your site.
These are some factors you can take care of during and after the development of your WordPress website. These may benefit you in the overall success of your website and help you in attracting a large number of audience for a long run.
Make use of pop ups on your Website
Believe it or not, the evidence supports that the pop ups can attract loads of traffic to your website. There are many WordPress enthusiasts that know that the popup works exactly in the favor of them by bringing the audience they seek. However, there is also one side of them hates it as they know that their audience will also hate the pop ups.
The hatred can be controlled if the usage of the pop ups are limited and only being used just to create alerts while updating the content on your website or blog.
There are many WordPress geeks that support the smart use of pop ups. The smart usage ensures the viewer to stick with your blog or website. Also, it helps you to grow your business exactly in the way you want it to grow.
The not so smart usage works another way around and kills the traffic and business whatsoever. So, use it smartly and keep your audience posted the info and product you serving them.
WordPress Plugins for Pop-Ups
- Hustle – Pop-Ups, Slide-ins, and Email Opt-ins.
- Popup Builder – Responsive WordPress Popup.
Use Push Notification Wisely
Had you ever noticed that when you open a website, it ask you to enable notification? That my friend is the push notification. Push notification is the way by which you can use your WordPress website to attract your target audience. This is a feature that only a WordPress website has. This push notification opt-in box will appear to ask your viewer to enable the push notification. This will enable you to send a notification every time you either update a content or launch a product.
This is, however, similar to the pop-ups, yet different. A pop-up uses the email id of the visitor while the push notification doesn’t require any id or any sort of detail. It just requires the permission of the user. Both the ways, the result is not instantaneous. But, you will see it in the meantime.
WordPress Plugins for Push Notification
- OneSignal – Free Web Push Notifications.
- PushEngage Browser Push Notifications Plugin.
- SendPulse Free Web Push.
Author bio – Marie Thomas is a renowned WordPress developer for WordSussor Ltd., a leading custom WordPress development services provider with a global reach. She also likes to dedicate her time to blogging about her area of expertise. When she is not working, she loves to spend her time outdoors exploring the world, people and technology.