Mobile applications are changing the face of shopping. For example, the Milo app (update: acquired by eBay) allows you to search an item and connects you with the nearest stores that have the products you are looking for available and who has the best price. The barcode scanning app allows one to scan a barcode and searches the item to look up pricing and reviews. Other applications encourage browsing, like Shopkick, which gives buyers points which can be redeemed for rewards or discounts just for walking into or around a store. Yelp has a similar feature that offers to store retailers to provide discounts to customers when they check in to a store. Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. Probably the next concept as well for online shopping, where you take a picture and get a results of products related to whatever it is you snapped a photo of.
In South Korea, vendors are now posting products on wallpaper which can be purchased from the convenience of your phone.
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