67% of users consider that advertising in audiovisual media improves their shopping experience, 66% acknowledge that they have used a digital screen and 31% consider that it has influenced their purchase.
The era of technology has made some of the traditional advertising formats obsolete. Paper and other materials have given way to innovation. The billboards with advertising that are usually seen in highways and high areas of the city are being replaced by what is known as the new digital signage or multimedia signaling.
Nowadays, it is no longer surprising to see advertising messages in formats such as plasma screens, LED lights, LCD monitors, etc.
Generally, these devices are located in public places, and allow the company to create, manage, distribute and publish their own content, combining advantages of digital advertising and more conventional outdoor advertising.
Depending on the location, we can distinguish two major types of digital signage: outdoor and indoor.
Outdoor Digital Signage
The outdoor digital signage projects are usually located in public places with great traffic flow: an emblematic example is the TIMES SQUARE in New York City, where digital advertising occupies the façade of a building. Other popular locations are bus stations, gas stations, or even the subway.
Launching an outdoor digital signage campaign usually requires a fairly high investment, but in return you get great visibility and spectacularity.
Indoor Digital Signage
The indoor digital signage solutions can either be wall mounted or floor standing and can either be network enabled or standalone, this means that the content (adverts) are loaded as follows:
Standalone has to be manually updated with a USD drive. Network enabled is connected to a digital signage network and a group of screens can be scheduled to update at a particular time and date.
A digital poster is one of the quickest and most affordable methods for a business to advertise their products and services no matter how large or small to use indoor digital signage.
When a company decides to invest in this dynamic digital Experiential marketing, it must take into account:
- Hardware: screens, projectors, LCD monitors, etc.
- Specific software: Special programs designed for the creation of information circuits (BroadSign, NEC MultiSync 4215, etc).
The main advantage of digital signage technology is simple:
It does not lose value thanks to its inherent ability to change. While static signaling is changed infrequently, dynamic signaling has the quality of being able to be modified whenever necessary. This allows retailers and consumers who use this labeling technology to adjust the messages as necessary to reflect the needs and interests of the different sectors of activity and their respective target market.
The 7 key elements of digital signage are:
This includes all the necessary physical computing equipment, electronic displays, mounting systems, display panels and peripherals.
The software allows business owners, digital content creators and professionals the ability to remotely manage an unlimited number of network display screens. The software is also used to create the content, time, feeds and position of the elements within the digital signal.
Refers to the communication method used to connect a digital screen in a network. A standard Ethernet cable, Internet, a wireless system or a mobile telephone operator are usually used.
The content of any signaling is the message transmitted to the target market.
Content may vary from still images to dynamic videos, flash animations, news sources, static text or any combination of the above options. The content can be modified according to the needs of use for multiple activities such as customer service, in transportation systems, in corporate communications, in retail marketing, such as advertising, etc…
A plan is required to install, manage and maintain a digital signage unit. Who will install the system? Who will be responsible for maintenance if there are network problems or monitor interruptions? Who will control the screens, and from where?
This aspect must comply with the purpose of the signal depending on the location, the size it must have, whether it is to be installed on the ceiling or the wall or how many displays are necessary for the intended purposes.
In a business plan, the cost-benefit ratio is the most important. The development of a system like this requires a previous study that incorporates estimates of return on investment (ROI) and / or return of objectives (ROO).
Creation of Brand Awareness
Your brand is more than a logo; it is something that represents the values and the company philosophy. Customers need to be involved in building brand awareness.
According to a TTV marketing survey, 78% of companies said they use digital signage and 50% plan to use it in the near future.
The implementation of digital signage projects is a great way to engage customers and show the brand’s personality through content. Digital signage can also help reduce costs by providing a powerful platform for targeted marketing and merchandising strategies.
Digital Signage and Optimization
According to a recent study, digital signage reduces the waiting time of the customer at the cash desk.
To date, 80% of the brands that used digital signage have managed to bring home significant results with a sales increase of at least 32%.
Therefore, it is possible to use digital signage at the cash desk to engage customers with informative videos, targeted advertising, DIY videos and social media flows in order to provide entertainment and help them spend their time.
Digital signage screens help manage customer expectations by providing information on waiting times and directing customer flow optimally. Finally, strategically selected videos and advertising can increase product awareness and be coordinated to promote articles.
Tips to help you design engaging Digital Signage
What’s your Goal
Whether you are opening a new location or promoting any event, always focus on delivering one your message. Don’t try to overload and distract your viewers.
Who your audience
Always craft digital signage that appeal to your targeted audience; otherwise they won’t buy your product.
Magic Number 8
You just have 8 seconds to capture the attention of intended audience. Less time means, you don’t needs to add useless information on your digital signage.
Add information like dates, phone numbers and websites.
Choose color wisely
Colors play an important role in defining your Digital Signage strategy. Try to avoid too many colors or the wrong colors together. Young audience enjoys wild color combinations.
For long distance reading, contrast is an important factor. White text on a dark background delivers the best results, and do avoid colored text on a bright background. Use Pick fonts, they are easy to read.
When possible, always try to choose images over text.
Animations as well as videos can be an effective ways to drive engagement with digital signs. But remember, movements shouldn’t be harder to read.
Call to action
Add call to action, such as Like Us on Facebook or Text This Number to Start Earning Rewards, to engage viewers.
Fun is also important. Adding humor should be your primary goals of digital signage. It is a great way to transform your content from ordinary to attention-grabbing.
The main advantages of digital signage are:
- Greater visual impact
- Greater notoriety of the brand image.
- Immediate communication with the public.
- Improve the customer experience
- Constant update of information.
- Different creative possibilities and format.
At Magnetic3D, we are constantly researching new technologies and selecting those that may be useful. We are convinced that digital signage is the future of digital advertising, since it offers many advantages over static communication, which is more expensive, less versatile and much less attractive in the eyes of a consumer.
We also designs, produces and delivers industry leading glasses-free 3D (3D without glasses) display solutions, media, technology, and support services for single displays and large format glasses-free 3D video walls. We provide an end to end solution including hardware, software, and content services. Contact us Today.
Originally posted 2018-11-17 00:25:08. Republished by Blog Post Promoter