As a business owner, you might need to expand your channels for contacting your target audience with an app sooner or later. The dilemma at this point is how to make an impeccable app that users will love. It’s tough to surprise the picky users spoilt for choice today, so you need to work hard to make your design stand out.
One of the solutions is using top-quality UX design services to maximize the positive user experience from your resource’s use.
What should you focus on in the work process of UX or Product designer, and what principles should you prioritize? Here is a list of bulletproof UX principles that will make your new product successful.
People don’t spend much time evaluating new digital resources today. So, you have less than 10 seconds to impress your visitors and make them stay. The best feature that speaks in favor of a specific resource is its design consistency, meaning that a person coming to your website for the first time gets the feel of your brand identity, mission, values, and purpose. It’s ideal to make web design consistent with your specialization and communicate your primary purpose right away. In this way, you can ensure that a quick acquaintance will evolve into a long-lasting, trusting relationship.
People quickly abandon resources that they find inconvenient to use. They have reasons for being whimsical and picky today as they have so many offers in the digital marketplace. So, your task is to stand apart from the crowd of your competitors and give users the greatest value they need – a user-centered approach to your product. When consumers come to your resource and see that everything is done for their satisfaction and convenience, they are sure to stay.
The community is increasingly diverse, and the digital space should consider this new reality. One way to achieve greater user-centeredness today is to make inclusive web resources. You should incorporate gender, race, and other diverse elements into your design to show that you care for different categories of users. A result is client trust, loyalty, and acceptance.
Any product should tell a story; otherwise, there’s nothing behind the commercial layer of your offering. So, try to tell a story about your brand, your mission, vision, and specialization in a way that communicates to your target audience the best.
Compelling stories result from thorough user research, giving people a clear idea that your product is fitted specifically to their goals, problems, and pain points. Otherwise, it will be hard to establish a connection with your users, which may reduce conversion and product adoption manifold.
Hand Position Controls
This issue is more technical in nature than other UX principles we’ve just discussed, and some people may refer to it as the UI sphere rather than UX. But let’s be honest; who likes apps that click buttons with every slight hand movement and hide the essential content from the user’s sight? It’s hard to interact with an app that positions buttons on the places where your fingers typically rest when using a smartphone. Thus, after a couple of irritating unplanned transitions to weird pages and functions, the user will close the app, never to return.
The size of tabs also matters. Users most frequently press the buttons with their fingers, but what if they use toes? Or some special device? Or doesn’t have a thumb or forefinger at their disposal? It may be too hard to anticipate all alternatives of your app’s tab use, but one thing is for sure. They should be usable no matter what.
Can this outcome be anticipated? Sure, if you know where the buttons should be placed to avoid non-deliberate movements and actions. These basic usability issues affect the UX considerably. Thus, keeping them in mind can save you from many headaches upon a market launch.
The rule “less is more” works very well when you think about the link between UX and content. Users are flooded with data and want to get maximum value with minimal effort and time expenditures. So, the best way you can serve them is by including only the most critical content, functionality, and messages into your app or web resource. In this way, you can deliver your message across and build a trusting relationship with customers getting the gist of your offer.
Users are mobile and dynamic, quickly navigating across multiple devices in their everyday lives through micro-interactions. Thus, you need to keep pace with these trends and give users a seamless synchronization experience with extra efforts. The best way to achieve it is by making the digital product flexible, responsive, and mobile-friendly. Using this principle will result in a win-win situation – high user experience and commercial revenue resulting from large adoption volumes.
To know what your users want and make your product user-centered, you need to research the market. It is done the most efficiently by going out to the field and asking your target audience what they lack in the existing products. People can tell their problems and pain points, thus giving you a clear direction in feature and functionality design. Besides, you can study the available offers of competitors to see what people don’t like. Troubleshooting other people’s mistakes will give you a perfect product closing their gaps and delivering more value to target users.
Source: from Design Inspiration
Thorough Testing of Design Choices
Research and design are incomplete without thorough testing with real users. It’s hard to anticipate the product’s success in the market if you don’t ask people what they think about it. The most cost-effective way to do that is to design a prototype or MVP and launch it for the focus group’s evaluation. In this way, you can save the lion’s share of costs on full-scale development and see whether you’re moving in the right direction in your UX design.
UX Design Rocks
With our pro tips and recommendations in mind, you’re now better positioned to make your app a success. Don’t neglect the UX principles, and your users will reimburse you with trust and product adoption.
Originally posted 2022-03-27 20:09:59. Republished by Blog Post Promoter