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Tuesday , 23 May 2017
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What’s an Instagram Bot and How Does It Work?

Instagram is an innovative and unique social media network driven by visual content. Businesses use it for visual marketing because it’s extremely effective. The only problem some companies experience lies within having the time to put in the effort to make Instagram as productive as they want it to be for their business. That’s where automation, or Instagram bots come in handy.

Instagram automation has its benefits and drawbacks. As long as you’re aware of these pros and cons, you can learn how to benefit your marketing through using the best Instagram bots. Instagram bots are used to automate repetitive tasks such as making comments, liking photos, and following/unfollowing people on the social network.

What do you need to know about how this kind of automation works and how it can best benefit your business?

The Benefits

Generally speaking, the benefits of Instagram automation are basically a mix of the same benefits you get from any automation tool and social media marketing, but with a few twists.

  • Automation tools for Instagram should have the ability to prevent problems that often cause issues with your account. There is a learning curve, but it’s worth it if you’re simply looking to increase your exposure and save time on the network on repetitive tasks.
  • When you use Instagram bots as instructed, you can avoid having your account suspended. Overuse for liking, following, unfollowing, and commenting is one of the issues you need to avoid.
  • Analytics should be part of the best Instagram bot program, so you can track, monitor, and improve your engagement and build your brand.

The Drawbacks

  • The use of bots or automation on Instagram is against the terms of use on the network. Therefore, you must learn to use this kind of tool carefully to avoid getting caught. If it goes against your own ethics, consider that before delving into Instagram automation.
  • Automating comments can become a hassle, as sometimes you may not be able to stop them, which poses that nasty account suspension risk.
  • You cannot automate all the interactions on Instagram. Automation doesn’t mean you cannot use the social network to engage as a real person. For instance, if you are asked a customer service or product question, you must respond as a real person.

Essentially, it’s up to you if you choose to use Instagram bots for automating your repetitive tasks on the social network. Follow the instructions, don’t solely depend on automation, and use it wisely to reap the benefits.

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