Did you know that global ecommerce sales are set to reach $2,774 trillion by 2018? However, most ecommerce businesses are still plagued with low mobile conversion rates. As of Q1, 2017, global conversion rates for desktops hovered at 3.63%, and that of smartphone was lower, at 1.25%.
The increase in mobile users in the course of the most recent decade, the need to optimize the mobile experience for the users has become a priority. It is normal that each business streamlines their eCommerce site for mobile customers first. This is particularly experienced on the mobile shopping cart page.
The mobile shopping cart page must be advanced, completely responsive and easy to understand to mobile users on the off chance that you need to stay in business.
In the event that you run an online business store there will of course be a group of customers who invest energy in choosing your items, adding them to the shopping cart, and quickly vanishing at some point.
Optimizing your store for the guests and clients you have at the moment is significantly less demanding than finding new clients. Along these lines, optimizing your shopping carts abandon rate needs to be the main priority of any business visionary.
In the business we call this “Mobile Optimization”; another term for “make my stuff simple to use on mobile.”
The most imperative part of upgrading your mobile shopping cart is that it never closes. This is really something worth looking forward to.
You need to constantly continue trying and tweaking all the time on the grounds that this is the way you discover the visitors. See once you discover something that is working extremely well since your job is to get to something that will work superior than the others.
How to optimize your mobile shopping cart?
On a cell phone you need to present as few steps as you can. It’s regular for eCommerce stores to expect clients to create an account. Do this to mobile-based clients and you’ll watch your deals go down. Rather enable mobile customers to checkout as a visitor.
Use the number keyboard
Utilize the number keyboard at whatever point you can. In case you’re getting information like a postal district and telephone number, exploit the simplest to utilize numeric keyboard on cell phones. You can do this by setting the information type to square with “number” in your code.
Use trust icons
Make utilization of trust icons. Trust symbols are the symbols that tell clients your site is secure and safe. These are pictures you want to be noticeable, particularly around the buy button. In case you’re not utilizing them now, there’s a solid shot that including them will enhance your mobile shopping cart page for expanded changes.
Give your client’s thumbs a rest. Try not to influence them to type out their full address in the event that they don’t need to. There’s an approach to make this considerably less demanding for them which in return makes your store more beneficial for you.
The most ideal approach to set this up is to make utilization of the information accessible through companions at Google. You can utilize the data in the link underneath to set this up on your store.
At the point when a client is checking out of the cart, all they need to do is enter the initial couple of letters of their road address and Google will give them similar results. This will also diminish grammatical errors and returns.
Don’t bank on auto-remedy
As mentioned in the passage above, grammatical mistakes happen particularly on mobile phones. We’ve all observed those diverting autocorrect fails and it is in a way alright. However, not when somebody is attempting to pay us! To paralyze auto-correct for a shape field you should simply set: autocorrect=”off” and you’re finished.
Use Click to Call
In the event that you have a customer centric team an element you can include that is particularly mobile is the “click to call” element. The pleasant thing about getting an imminent client on the phone is you can answer every one of their inquiries continuously. However, you even have the opportunity to offer them considerably more!
This is only after considering the fact that you’re helping team is additionally prepared on the best way to expand the mobile shopping cart value. On the other hand, you can likewise utilize “Click to Call” on your thank you page.
This functions admirably if your business is identity driven. After a buy you can offer your client the opportunity to tune in to an exceptional message from the content of your organization. It’s an approach to include a considerably more ingrained association yet in addition gives you another informative speck regarding engagement of that specific client.
Offer Multiple Mobile Wallets
A rank and bumbling eCommerce entrepreneur cannot go beyond the default payment options – debit and credit cards. But passionate entrepreneurs always go beyond default and de-facto options. Today, audiences prefer mobile money and mobile wallet due to an array of benefits such as ease of use, speed and security. Research by Adobe Digital Insights discloses an interesting fact – Multiple mobile wallet options increase the cart completion rate by 10%.
Use Push Notifications
In astonishing contrast, BI Intelligence studies show that push notifications can increase customer re-engagement rate and minimize mobile shopping cart abandonment. A click-through-rate of 20% can be achieved through push notifications. Push notifications keep customers informed on various limited-time discounts, recommendations, new product arrivals etc. The key is to target those recipients who have made a purchase on one or more occasions.
Of course, trust icons are mandatory. But how do audiences assess your mobile shopping site? Is it qualitatively safe? Is it rich and responsively secure in overall range? Let me be upfront – Standard SSL certificates are great. But your competitor mobile shopping sites bank on standard SSL certificates. The question is – Do you want to be a me-too mobile shopping site? The key is to have an Extended Validation Certificate which reflects two traits – very high degree of reliability and extensive credibility.
Womp! Many eCommerce entrepreneurs fail to test if their mobile shopping site is in fact mobile friendly. To begin with, run your site on Google’s Mobile Friendly Test tool. If you receive a green signal, your shopping site is indeed mobile friendly. Another recommended tool is PageSpeed Insights by Google. The test gives you an informative report on things that need to be fixed, things that need to be improved and things you are spot on.
And yes, loading time should not be more than 5 seconds. As a matter of ambition, aim for 3 seconds. It’s very much achievable.
The main focus of optimizing your mobile shopping cart must be to improve the eCommerce user experience which is what eCommerce is today is all about. You want to make the journey as simple as possible for your mobile visitors. They want to purchase your products and services, so why stand in their way?
By adhering to these strategies, optimize each part of your mobile ecommerce application and you are guaranteed to see a spike in your conversion rates and ultimately generate a healthy revenue for your eCommerce business.
I am a professional blogger, guest writer, Influencer & an eCommerce expert. Currently associated with ShopyGen as a content marketing strategist. I also report on the latest happenings and trends associated with the eCommerce industry.
Follow me on Twitter @Jessicabruc (https://twitter.com/Jessicabruc)
Google Plus: https://plus.google.com/u/1/+JessicaBruce1