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In today’s competitive market, it’s important for a company to be able to reach its audience with the products and services it offers.
This is where Search Engine Optimization (SEO) comes in. If done strategically, combined with other technical and marketing tactics, SEO can help your business website obtain good rankings and appear on the front page of Google search.
Google’s front page receives 91.5% of all internet traffic, while other pages get 4.8% or even less.
So, whether you’re planning on buying a website or building it up from scratch, it needs to be SEO optimized so you can rank as high as possible.
To help you get started, we’ve put together a list of 14 best practices to improve your website SEO. By the time you get to the bottom of this post, you’ll learn why it’s crucial to take action as soon as possible to enhance your online presence.
Create a Unique Content Marketing Strategy
Search engines like Google use hundreds of different factors when ranking sites. There is no trick or shortcut to keep your website in the top position.
What you can do, however, is focus on producing original content that’s valuable and relevant to your audience. Also, consider enabling social media content linking to your site.
Whether you’re writing articles or creating social media posts the trick lies in picking trendy topics.
Make Reliable Content
Besides trying to keep your content relevant to the market, make sure it is better than that which already exists for a particular group of keywords.
This translates to writing descriptive, in-depth content that can exist on par with other professional content.
Other aspects like page optimization, promotion on social media, technical optimization should be developed around the fundamental matter.
SEO Tool Is A Smart Investment
The competition among organizations regarding SEO rankings is growing stronger by the day. And if it isn’t for the help of SEO software, it can easily change into impossible.
Your firm should invest in a number of SEO tools that will help the task of optimization considerably easy and greatly reduce the time your team puts in research for keywords and optimization.
Once you generate a suitable domain name for your website, the next step is to create strong backlinks, which is inevitable in gaining on your website’s domain authority.
One such technique to do so is by guest posting on blogs that are relevant to the matter of your website. Try incorporating hyperlinks to your website wherever deemed suitable. This will automatically direct traffic from other websites to yours.
There are even free PR sites nowadays that help you by emailing you similar relevant publications.
Optimize Your Pages
Business websites, e-commerce shopping sites, in particular, can improve their SEO rankings effectively by investing time in extensive keyword research.
You can do it on your site and other competing sites as well. Remember, it is important to be realistic while you are doing so.
You must have pages that are better than most of the content out there on the particular search terms. Create informative and visually pleasing pages with optimized meta tags.
You may be writing a lot of content and still not get the traffic you deserve.
This is because when you put a lot of content out there, it may sometimes so happen that Google gets confused as to which article to prioritize. In such a scenario pillar articles come to your rescue.
Pillar blog posts are descriptive, in-depth articles on how to do a certain something.
Furthermore, if you’re ready to walk an extra mile then supply a content table right at the beginning of the article containing hyperlinks to the various sections of the post.
Evaluate Your Market
People often think SEO to be this set of techniques which if you follow you are sure to succeed. Whereas in reality, successful SEO techniques vary from market to market.
As of today, Google isn’t limited to displaying four ads and ten relevant pages for a search. Instead, they display local results, carousel cards, answer boxes and so on.
Optimization of each type of these results demands different approaches. Hence, you’re required to apply effort depending on the way your potential customers search on Google.
Prioritize User Experience
Keywords and links are undeniably critical SEO factors. But what Google emphasizes the most is user experience.
This includes how fast your page loads, how appealing your design is, whether it’s mobile friendly and if it has an intuitive menu.
You cannot choose to ignore the user experience aspect of your website. If your customers feel satisfied during their time on your website, they’re going to visit again and again and possibly direct more traffic your way.
Be Consistent With Posting Your Content
One of the most effective ways to improve your SEO is to add quality content to your website on a regular basis.
Think about what users are searching for, do some keyword research, and create a quality blog with information that promotes value. This will help you in a number of ways like generating free traffic to your website, delivering value to your audience, etc.
Audit Your Competition
A site’s search engine rankings change based on three major things.
First, it’s the website’s own optimization.
The second is the website’s positioning in relation to its competition.
And finally, ranking depends on the searcher’s intent. If you can optimize your site against your competitors to make it more relevant to the searcher’s mind, you’ll move up in the ranks inevitably.
Create Long-Form Content
Whenever you enter a search term, you will notice that Google’s first page comprises of descriptive pieces of content that has about 1800 words.
The best way to quickly boost your SEO is via comprehensive long-term content implementation. This includes—not limited to—FAQ and headers within targeted keyword themes. Make sure to use well-researched keywords.
When you add long-tail keywords to your blog posts, it lets Google know that you’re more relevant for your target keyword and allows potential customers to find your website more often.
Latent Semantic Indexing (LSI) is another form of this. You’ll find LSI keywords at the bottom of the search results page on Google. Make sure to use these keywords in a sentence that has value, don’t just list them on your website.
Focus on Readable Content
You should always ensure that the keywords are proper according to the current Google guidelines. Once you find the correct keyword density, focus on clear and concise content writing.
Don’t get jammed up with all the technical requirements as——depending on your service or product—the content readability might just be what converts the sale.
Provide Informative Titles and Meta Descriptions
Make sure to maximize your character limits for all meta descriptions and tags. You can do this by adding qualifiers to your post titles like “shocking” or “important,” as well as including the current year for updated posts.
Also, consider adding numbers to both your title and meta description. It will help your page reach higher in the SEO ranking.
SEO isn’t just a trend that’s going to phase out soon.
It’s something you need to concentrate on right now and in the future too.
If you’re just starting to focus on your website SEO, you might be a little bit behind. But it’s never too late to implement the strategies mentioned above.
Don’t get overwhelmed. Start with a few, then move on to the others. Monitor your results and check your traffic and search ranking to validate your SEO strategy.
Do this, and soon you’ll be heading towards the top search results on Google.