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The way search engines work has changed over the years. What has worked in the last five years may not necessarily work for you today. If you have a startup company and you are hungry for sales, it is essential to understand the elements of a good search engine optimization (SEO) strategy.
While link building strategies for startups should be part of an effective SEO strategy, there are other techniques that you should consider in boosting your online presence to produce more sales.
The Elements of a Good SEO Strategy
Before getting to know effective SEO strategies to implement in your startup, it is crucial to understand what makes a good SEO strategy. The main factor for Google to determine its search engine results is this: relevance.
Google has been spending billions in research funding with one goal in mind: to provide more relevant search results.
How Google determines relevance depends on three components, including:
Content is always and forever king. What Google expects to see from you is to produce keyword-focused articles that offer unique insights and are well-researched with appropriate citations. Spun content just won’t give you plus points.
The importance of links to your website is another component to consider. Think about having more quality and relevant links instead of spammy, irrelevant or unnatural links.
This refers to the time when Google first indexed your domain and what had happened to it over time. Keeping a website for a long duration is not enough because Google needs to detect consistency over this period.
SEO Strategies for Startups
For any SEO strategy to work in your favor, it is essential to understand that links are created naturally and organically, and that you should do this consistently for years.
Here are some SEO strategies that startups can try to have organic link juice flowing:
Massive Value Content (MVC) Strategy
A massive value content is not your generic article. These articles are original and engaging, with useful content that talks about a particular topic in great depth. These articles come by with other names such as cornerstone content, epic content or pillar content.
SEO experts suggest that making at least one epic content a week is more helpful than creating a mediocre article every day.
To give you an idea of how to create MVCs, take a look at its characteristics.
Adds great value
An MVC is considered so because it is created to add value, which is determined by Google algorithms. Not only will Google analyze the content; it will also consider users’ reactions to the post based on the time they spend on the page and what they did after reading the post. When writing, always make an effort to ensure that your post adds a lot of value to your niche.
The MVC should be focused on a specific keyword and should explicitly discuss the topic. Covering numerous topics in one post does not add value. Whatever topic you are trying to explain, ensure that you stay focused on the keyword and the topic.
Use of images or videos
Videos or images are considered helpful to the readers especially if you are talking about technical topics. Providing a video or photo of the steps in your article will improve user experience, and will be useful in the long term.
Although this characteristic is a bit obvious, it cannot be stressed enough that your posts need to be well-written and understandable by your audience. An article with plenty of typos and grammar mistakes are likely to repel users, which Google will detect as a bad rating for your post.
A strong MVC contains somewhere from 3,000 to 5,000 words. However, this does not need to look like a high wall of text. Use infographics and images in between and take advantage of white space when posting the article. Also, if you want to add value to your post, it must be in-depth. It can’t be in-depth if it’s short. Get into the details and explain the topic clearly and carefully.
Content Marketing Strategy
Among the most effective ways to help your startup improve its online presence is content marketing. When done correctly, content marketing can help improve your website’s search ranking, but it won’t occur overnight.
Here are the steps towards great content marketing:
Find industry hot topics
Find ideas from content that is already successful. Find out what topics worked best for your target audience. There are tools you can use for this step such as BuzzSumo, which helps find popular and trending topics. You can then write original, fresh content based on these results that are helpful and interesting to your audience.
Write guest posts for reputable sites
One of the startups’ challenges is building an audience. Writing guest posts for reputable, high-authority sites will help you in reaching more audience. Doing this will give you valuable backlinks while getting traffic into your website.
Add content regularly
Consistency is essential for your startup website to succeed. Providing content regularly is proof that your audience can depend on you. Although it might be impossible to provide daily content, you can try adding fresh content or two every week.
Include influencers in your content
An influencer is someone who has established a reputation for themselves in a particular industry or niche. Because these people are considered reputable sources of information, they can easily influence other people’s decisions. You can take advantage of their influence by involving them in your content, such as:
- Mentioning them in your content
- Creating a roundup post involving influencers
- Interviewing influencers in your industry
Content marketing and social media marketing should go together for startups. As soon as you post a new article on your blog, share it on social media so that more readers will be aware of this.
No doubt promoting your content in social media is an effective way to boost your content marketing strategy. Although a thumbnail appears when you share a link in social media, this may not be enough to have people click on your blog link. It would be more useful to create an image that will help explain your topic well in your sharing post. You can then share the link to your full article in the image description or caption.
If you are a startup, you’d want to have a solid SEO strategy that will bring qualified leads and customers. Improving your rank in search engine results are likely to bring more of these leads. Use the given SEO strategies consistently, and you’re likely to gain a more solid online presence and rank higher in search engine results.