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If you have a business website which has remained untouched from the very moment it was designed, think again? A website which is not optimized and has slow loading time could lead to falling in conversions, page views as well as customer dissatisfaction.
Ultimately, a slow website is something that immediately affects the engagement on your website which is not good for your profits as well as reputation before google.
Moreover, you may already be aware of the fact that a website which takes more than 3 seconds to load lead to a bounce rate compelling the user to move towards a competitor’s business. Therefore, it gets crucial to work on the website optimization in order to reduce the loading time as well as generating better revenues with better page speed.
Reduce HTTP Request
Yahoo says that around 80 percent of loading time on your website is consumed by the HTTP requests which lead to images, scripts, and CSS data. Therefore, it is necessary that you must have a clear picture of the total HTTP requests on your website in order to reduce the load time of the page.
Minification of Files
Most of the time, your website loads in a synchronous manner which means loading of all the elements one by one. However, you can work on asynchronous loading so that all the objects at your webpage could load simultaneously without increasing your website’s loading time.
Minimize to First Byte
Make sure you should minimize the load time of your website to the first of the byte because Google recommends having TTFB less than 200ms. This needs you to align DNS lookup, server processing, and response, all under the defined period of time for better load speed.
Reduce Server Response Time
Response time is all about finding a specific DNS record to find your website IP and location on the server. Therefore, it is essential to have a fast DNS in order to get quicker loading of your website data.
Find the Right Hosting
Make sure you plan to get the right hosting for your website depending on the traffic on your website. You can switch from shared to VPS or Dedicated hosting options in order to get quicker loading.
Go For Compression Audit
When you are working on your website’s load time, make sure you compress your files to the smallest size in order to ensure quick loading without compromising on the quality of data.
The very next thing which you need to do for boosting the speed of your website is to resist the files that contain repetitive codes and compress those files which need to be run over the server.
Use Browser Caching
You can always take the benefit of browser caching to improve your website speed. This may need you to load as many components as possible within 2 to 3 seconds so that maximum information could be stored in cache memory of the user’s device. This will help you reduce your page load time without causing trouble to download all the information every time.
The next step which you can take to reduce the page speed of your website is to use smaller images. Though images are a vital part of e-commerce business, make sure you only present useful graphics with the best quality and crop them to the optimum size for faster loading.
Use Content Delivery Network
When you have huge traffic on your website or you have your server far away from the user, it may increase the load time. Therefore, to resolve such issues you can use a content delivery network for routing every user request to the nearest server and ensure quicker page load time.
External Hosting Platform
Even if you already have a CDN, if your website has visual information, you can plan to get an external hosting that enables your users to view the information without compromising the space on your own server.
Another factor that can help you improve the speed of your website is to avoid the use of CSS files in the HTML code as it could increase the length of the code and prevent duplicacy. You can take benefit of tools like W3 total cache and WP rocket to optimize your website for CSS delivery and gain quicker loading websites.
Prioritizing Above the Fold Content
The next strategy which you can work to ensure quicker loading of pages is prioritizing the content that comes on the top of the page followed by the one that flows with the scrolls. This will help you resist lazy loading and ensure a better user experience.
Reduce Unnecessary Plugins
Just like the way plugins can help you to make a faster loading website, the use of unnecessary extensions and plugins could reduce its speed. Therefore, you can simply test your plugins to find the one which needs to be deactivated for faster loading of web pages.
The best way to avoid broken links and make the user reach the right page is to add redirects. However, you can run a quick scan of your page to find the unimportant redirects which increase the requests for a better loading website.
Reduce External Scripts
As we have said earlier, the lesser or smaller will be the files, the quicker would be the loading. However, some features like social media handles on your website are worth adding some milliseconds to your website but you can always avoid external information which causes a lag during loading.
Even if you are done checking all the above requirements, it is very important that you keep a constant monitor on the speed to avoid any issues. It will also help you keep track of other page details like load time, requests, page size, and competition check to improve the website for better performance. Use a trustworthy PA Server Monitor on your website to make sure your uptime and performance is always at 100%.
Optimize for Mobile
Last but not least, you should keep a watch on your website’s performance on mobile devices. In case you miss on the mobile optimization of the website, you are actually losing 50 percent of users who use their smartphones for query search and exploring the websites.
Though the idea to reach the optimum page load time for your website seems to be daunting, making efforts on the above ideas can actually pay off with positive exposure amongst users as well as search engines. In order to achieve your goals, you always have the scope to approach affordable SEO services for small business. However, if you need your website to be the favorite spot for the users, make sure you spend some good time on those potential factors to seek desired conversions and exposure. All the best!