With each passing year visual content becomes more important to marketing – especially on social media platforms. For a brand that means that it is important to be able to snap marketing photos that are effective, but you may not have the budget to hire a professional photographer to do so.
The good news is that you can actually start to snap more effective marketing photos on your own if you know how – and that starts with focusing on a few key areas in particular:
Learn and use the rule of thirds
To use the rule of thirds you will need to divide your frame into thirds (i.e. a 3 by 3 grid). Once you do you should position the subject and other important elements in the photo using the gridlines and intersection points as a guide.
The reason why the rule of thirds is important is that it can improve the composition of your marketing photos and make it more visually compelling. On most digital cameras and smartphones you should be able to enable the grid and overlay a 3 by 3 grid on the frame to help you use it.
Check this out… rule of thirds… as seen in this photo:
Adopt a minimal approach
One of the best ways to start snapping more effective marketing photos is to keep it simple and adopt a minimal approach. Rather than crowding your photos with lots of elements, you should instead only include the subject and a few other bare essentials to help accentuate it.
Generally minimal photos tend to perform well for marketing as it makes it easier to let the subject stand out and direct the attention of viewers to the areas that you want.
Make sure the lighting is good
If you find that the quality of the photos you take aren’t great or the colors aren’t as vivid as you’d like – odds are it’s because of the lighting. Ideally you should try to make sure that you snap marketing photos with plenty of light, and try to ensure that it is soft and diffused so that the shadows and highlights aren’t as sharp.
A good way to do that is to use natural light from a large open window. Keep in mind that the actual light source shouldn’t be in the frame of the photo, or it will cause other issues.
Effective use of lighting
Movavi Photo Editor
While these methods can help you to snap more effective marketing photos, odds are they won’t be ‘perfect’ and there’ll be areas that could use improvement. For that you can turn to Movavi Photo Editor, as it will let you tweak and edit your marketing photos without any difficulty at all.
Using the features in Movavi Photo Editor will give you the means to remove unwanted objects from photos, replace the background, adjust the color settings, apply artistic filters, touch up portraits, transform the frame, or add captions.
The best part is that its intuitive approach will make it easy for you to apply the features to your marketing photos.
Simply put Movavi Photo Editor will help you to ensure that your marketing photos are as effective as possible and are able to capture the attention of your target market. On your end the only thing you need to do is give it a try so you can familiarize yourself with its features and capitalize on them.