Listen to Audio
Companies are now focusing on expanding the horizons for their customers. Previously, websites used to be the talk of the town, but with the arrival of smartphones, the world has experienced an unprecedented shift towards the apps.
According to Statista,
“The number of mobile phone users in the world is expected to pass the five billion mark by 2019.”
The rising number of smartphone users has given rise to the demand for apps. Small businesses and giant players of the industries want to provide convenience to their customers at every level. They want their customers to get all the things within a few taps; which is why there is a significant increase in the number of e-commerce mobile apps.
Amid all, there are some important things that the majority of businesses overlook. Majority of the companies make massive budgeting blunders, and their efforts turn into naught. Today, we will unveil the common mobile app budgeting blunders and the ways to avoid them.
Where is the App Marketing Budget?
You have made an amazing app, bravo! But how many people actually know about it? Usually, companies give importance to the app development process only. In between pandemonium, the part of app marketing usually gets overshadowed.
Point to ponder is “No matter how amazing your app is unless you have a perfect plan to market it, what’s the point of owning one?”
Solution: Always allocate the budget for your app marketing. Not doing so will minify the significance of your app. After all, you want people to know about your app; you want them to download it. To communicate about your app benefits and what special it has for people, set a budget for its marketing.
Ignoring Cross-Platform Compatibility
So where is your target audience? Which operating system do they use, Android or iOS?
It will be an immense blunder if you consider launching your app on a single platform. Your customers are there on several platforms. It is highly unlikely that all of your customers are available on a single platform. Entrepreneurs make the mistake of allocating budget for a single platform only.
At a certain point, involving multiple platforms look a bit pricey, but the advantages are limitless. By doing so, you can target a good number of audience.
Solution: If you want to reach the audience in the best way, don’t forget to allocate a budget for mobile app development for different platforms. Don’t limit your chances of getting more profit, involve cross-platform compatibility into your plan and get more profit from your app.
Neglecting Back-end Infrastructure Over UI
Design surely plays a vital role in catching the attention of your users. The problem arises when you neglect the back-end infrastructure of your app for it. Make your app appealing; make it look really impressive, but don’t forget the back-end infrastructure part. Companies spend a good amount of money on the app design and forget about its functionality as a result of which their dreams of getting massive app downloads turn into ashes.
Solution: Make sure that you set a budget for the app development. Pay utmost attention to its functionality; concentrate on delivering the upbeat user-experience.
Having No Budget for Updates
Businesses need to understand that mobile apps are different from websites. It is not like that you make an app, people download it, and everything will run smoothly. In the cut-throat competition, if you wish to stand out from the rest or even using the paddles to survive, it is essential to put some efforts. It is imperative for an app to stay relevant. Companies forget the part of setting a budget for apps updates due to wishing their name gets written on the wall of victory with invisible ink. To survive in the competition, it is imperative to set a budget for app updates.
Solution: Pay attention to delivering the perfect user experience by assigning a budget for app updates. You can take help of app development agency as are well aware of when you should release the major updates that can make you more profit.
The Bottom Line
If you are one of those who are making the same mistakes, it’s time to correct what you are doing wrong. Make sure that you avoid the blunders at all costs. Sometimes, minor mistakes lead to major losses; it’s better to keep an eye on everything you are doing and correct your mistakes then and there.