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In the age of the internet, where online shopping is proving a popular means of clothes and food shopping, it may seem difficult to keep up when you have a brick-and-mortar retail business.
High street shops, however, are not fading into oblivion. Shoppers still enjoy visiting the physical stores for many reasons, be it so that they can window shop, see the object in person, or it allows them to get out of the house.
You do, however, need to compete if you want to remain relevant. Here are four tips on how to run a successful retail business in this digital age.
While this may seem counterintuitive, it is, in the long run, not. By having an e-commerce store, your business is able to compete with the other online retail stores while also keeping your physical store. Plus, by having an online counterpart, you seem more trustworthy, improve your online (and offline) visibility, and can tempt customers to your store.
The first step to starting your online store is to design and develop a website that is not only aesthetically pleasing but also easy-to-navigate and optimized for SEO. This can take some time, and you will want to hire developers so that your website can handle traffic and leave breadcrumbs so that online shoppers can get from one page to another easily.
Having an online website can persuade shoppers to visit your store. However, it can also ensure that you are making sales online, and not wholly dependent on sales within your physical shop.
Treat Your Employees Well
Your workforce can speak highly or poorly about your business. If your employees spread bad word of mouth, this can cause customers to snub you because they believe your ethics are of a poor standard. Treat your workers with respect, give them on-the-job training, create a career path for them and pay them well and fairly. You want your employees to feel part of a family, otherwise they may seemingly feel underutilized or poorly treated, as if just merely a cog in your workforce.
Administrative tasks can cause a lot of hassle and be extremely time-consuming. Rather than have your staff become tiresome of these tasks, make their lives easier by enforcing software and business practices that are likely to streamline and automate the most mundane of tasks. For instance, when it comes to creating paystubs, use an online paystub generator which can make the task much simpler to complete.
Improve Your Marketing
Without marketing, your business will barely register in the minds of your customers. You need to invest in both online and offline marketing practices; for instance, have posters of your shop but also have online advertisements on other websites. You can also pay for marketing influencers to review and link to your store through their social media. The likes of Twitter, Facebook, and Instagram is great and incredibly beneficial to retail stores. If you sell clothing, then you can ask lifestyle and fashion bloggers to wear and sponsor your brand, while linking back to your store.