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5 Notable HTML5 Trends to Follow in 2018

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HTML5 is the current version of the HTML standard, which is a markup language that describes the structure of documents, most notably, web pages. The usage statistic from W3Techs is that HTML5 is used by 72.2% of all websites with a known markup language, and popular websites using HTML5 include Facebook, Youtube, and Reddit.

Web developers and webmasters alike are fully on board with HTML5 and its array of additional features over previous versions, which improve both web design and web development. But what can you expect going forward as HTML5 continues to mature?

Here are five notable HTML5 trends to keep your eye on for 2018.

The Rise of HTML5 Video Players

HTML5 includes a video element, which makes it easy than ever to add videos to web pages. Previously, web designers had to use plugins to play videos on websites. With some straightforward code, you can specify the width and height of videos, their file types, and whether you want them to autoplay.

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However, the basic functions and appearance of the standard browser HTML5 video player are limited, particularly for branding purposes. Third-party HTML5 video players—both proprietary and open-source—provide a consistent interface across different browsers and a slew of extra features that would be difficult to implement without expert coding knowledge.

HTML5 video players should continue to grow in popularity with more players arriving on the market. Below are some examples of current options for HTML5 video players:

  • JWPlayer: this commercial HTML5 video player is packed with advanced features, including adaptive bitrate streaming, support for 4k resolution monitors, and a customizable interface.
  • Cloudinary HTML5 Video Player: Cloudinary’s video player supports adaptive bitrate streaming, customizable themes, recommended content, and event tracking for analytics platforms.
  • JS: Used by close to half a million websites, Video.JS is a solid open source player with excellent documentation, a slew of plugins, and the ability to create your own custom skins for the player.

Increased Use of Animation

Bill Gates immortalized the “content is king” phrase in relation to the Internet back in 1996, and his prophetic words still ring true today. In what is an increasingly competitive online marketing world, however, it’s becoming more of a challenge for businesses to let their well-thought content shine.

Step forward HTML5 and its canvas element, which you can expect to see a surge in usage of to create animations for web pages. Such animations can be placed within content to make it pop or as featured animations, replacing the standard featured image that comes with many blog posts.

Overall, expect to see a noticeable increase in animations on your favorite websites due to their accessibility and power in HTML5.

HTML5 Dynamic Ads

HTML5 is also impacting the sphere of online advertising. Older, static adverts no longer suffice for capturing audience attention. Websites are beginning to experiment with using HTML5’s range of extra features to deliver better, more dynamic adverts.

You can view a particularly eye-catching example of HTML5’s capabilities for creating engaging and dynamic ads on the Nissan Juke Personalizer. Built with an HTML5 360-degree image viewer, this interactive advert lets you view the Nissan Juke from all angles, within your web browser. You can also play around with the color-changer to see how the vehicle looks in different hues.

Some companies have even begun using interactive mini-games within online adverts as a way of capturing attention. You’ll certainly see more dynamic, eye-catching ads built with HTML5 over 2018.

Finally Sounding the Death-Knell For Flash

Previously on the Internet, before HTML5, Adobe’s Flash was used for animations and videos. Flash has been dying a slow death over the last few years since HTML5 entered the mainstream, and Adobe’s announcement that it’ll stop supporting Flash by the end of 2020 finally sounds the death-knell for this outdated technology.

HTML5 is faster and much more SEO-friendly than Flash, and you can expect to see a slight increase in HTML5 adoption over 2018 as a result of the few remaining sites that still use Flash porting their animations, games, and videos over to HTML5. It turns out Steve Jobs hit the nail on the head when he wrote back in 2010 that, “Flash is no longer necessary to watch video or consume any kind of web content”.

More Websites with Voice Recognition

HTML5 has its own web speech API, which grants JavaScript access to a browser’s audio stream and converts it to text. Using some straightforward code, combining HTML5, CSS, and Javascript, website designers can now add voice recognition capabilities to web pages, which opens up a whole new world in terms of user-friendliness and accessibility.

Voice recognition allows visitors to fill in forms or search websites their voices, and you can expect to see more websites using voice recognition capabilities, which are supported in Chrome and Firefox.

Wrap Up

HTML5 has ushered in exciting new eras in both web design and web development. From full-featured HTML5 video players to dynamic, interactive adverts, and eye-catching animations, 2018 should see designers and developers continue to get the most from this standard.

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