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As a small business owner, your website needs are a little bit different from those of large corporations. You have the unique opportunity to build a more personal relationship with the people who visit your website and taking advantage of that opportunity can yield great results.
The best way to make sure you’re doing everything you can to connect with your customers is to design your website according to the latest trends for small business websites. This includes designing your website with compatibility in mind, making your website interactive, and using design elements like typography and color to separate yourself from the competition. Want to learn more? Take a look at our top five small business website trends.
There was a time when websites were accessed exclusively via computers, but that’s no longer the case. In fact, a majority of the traffic that most websites receive comes from mobile users. Having said that, one of the best ways you can make sure your website is serving your customers to its fullest potential is designing it for mobile devices over desktop computers.
In terms of making your website play nice with various mobile devices, there are two things you need to worry about: responsivity and speed. A responsive website is one that works well with any screen size and resolution, which means your website should look just as good on a 10” tablet as it does on a 27” monitor. Smartphones and tablets are also considerably less powerful than desktop computers, so you’ll need to make sure your website doesn’t have any unnecessary elements that bog down mobile devices.
One of the most important decisions you can make when you’re designing a website is the font you use—also known as typography. For many small business owners, big, bold fonts have become one of the best ways to create a unique brand image that sticks with visitors.
You can really take advantage of this trend if you’re willing to spend money on a custom-drawn font that will give your customers a way to identify your brand. This is especially true if you have a storefront or restaurant menu on your website.
If you’re displaying a product on your website, a video can be an extremely helpful tool—especially a 360 video. 360 videos allow you to provide a full view of whatever it is you want your audience to see, whether you’re showing every detail inside a home or giving them a full look at a product you’re selling.
While 360 video might seem a bit out of the ordinary for your line of business, there is almost always a creative way to incorporate video into any website.
You can easily give your website a bit of excitement by replacing your boring colors with gradient color schemes. Gradient colors not only give your website a fresh look, they help to break your website up a bit. There are lots of different tools available to get different gradient looks, so you have plenty of options when it comes to finding the perfect color scheme for your website.
Interaction is particularly important when it comes to designing your small business website for mobile users. You can use interactive elements on your website to allow users to easily share, like or comment on your blog posts, navigate their way around your website easier and take full advantage of all the features your website offers. If you’re focusing on the mobile-first approach when designing your website, you need to make sure there are plenty of interactive options that make it easy for mobile users to access and use your website.