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5 Tools to Enhance Your Social Media Presence on Instagram

In the wake of social media gaining hype with each passing day, social media marketing has become vital for businesses. Instagram being one of those platforms that depends on good quality videos and pictures has raised the bar of social media in general.

Now people give more attention to the images or videos they share with others. If you ask me how I manage my social media campaigns, I will probably be naming one of my favorite tools. The following names are Instagram marketing software which are life-savers.

I have come up with this list because they provide great assistance in terms of bringing businesses into the limelight. The perennial nature of these tools helps people discover your businesses on social channels.

Later

Later, as the name suggests, is a scheduling tool.

How to promote your business on Instagram? If that is the question lingering at the back of your mind, you have landed on the right page. The founders of Later claim 600,000 of the world’s top brands, companies and influencers have used it. And this statement proves to be right when we explore its features. You can schedule your posts for a month, one post a day for the month and that too for free. However, Later in its FREE module, allows you to publish only one post a day and that is a photo and not a video. Something is better than nothing! The final verdict is using Later and boosting the social media presence by scheduling posts for a complete month.

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The paid program is also up for the taking and you get a range of options. It starts from $9 and goes up to $49. Later lets you accommodate 5 social profiles and unlimited posting options in its premium plans.

Buffer for Instagram

Buffer is more than just a scheduling program. It helps you manage several social media accounts while allowing you to publish and schedule posts. The Buffer creators have impressed us in the past but by introducing Buffer for Instagram to their service list, they have truly left an impact on the social media canvas of the world. Previously, Buffer served for Facebook, Pinterest, and Twitter.

Buffer offers detailed information about your social media marketing campaigns. It makes way for you to grab those potential leads and convert them into customers.

Another striking feature of Buffer is its simplicity. The interface is easy to follow even for the not so savvy Internet user. You just have to add the social accounts, schedule your posts and yes that’s it! Buffer is indeed a very assisting choice for Internet marketers.

The free sign up gives you 10 posts that you can schedule. But the paid version opens the door to limitless opportunities. They come in the form of their Awesome plan. Subscribing to an Awesome plan costs $10 and you get 10 social accounts and schedule up to 100 posts.

Hootsuite – Puts you in the middle of the business race

Hootsuite is much more than just a scheduling software. This tool pushes the right buttons making your business climb the ladder of success in a very short time. Your online presence is deeply felt by the Instagrammers (#igers) once you are riding the powerful boat of Hootsuite.

When you first sign in to Instagram, you need to follow top influencers in your niche. By following them, you can find secrets behind their success. It also tells you a lot about how to construct a successful social media marketing strategy. You can compose posts and use those hashtags to reach more customers.

Make the most out of your images and videos through Hootsuite. It establishes a dedicated fan-following to your business by improving the number of followers. The Hootsuite dashboard easily allows you to monitor your competition by a single tap.

For instance, if you create a custom hashtag that has your business or service name in it (#MyProductName or #MyService), you can see who else is using your custom hashtag. Increase engagement on their posts by liking and commenting on them.

There is a trial period of 30-days which means the only way of subscribing is by paying, but it is worth every penny! You can sign up for as low as $9 for 10 social accounts going up to $99 for 50 social accounts.

Sendible

Sendible adds generously to your social media marketing on Instagram by managing your posts. You can use it for other mediums as well. Apart from scheduling and posting content to Instagram, shaping up your social media marketing process beautifully is one of its strengths. There is an intuitive feel to this tool as if it has the ability to predict the future trends. To form the basis of this argument, it gives a detailed traffic analysis report with the additional feature of communicating with your team.

Open up and advertise on Instagram without any restrictions. With Sendible app, you can tap the compose icon, write your message and share it on the Instagram account of your choice. It is integrated with Canva that will create your own image or an inspirational quote.

To begin proceedings, going with the $24 package option is the right choice. It gives you the freedom of signing into four social accounts managed by a single user.

Wrapping it up

If you have previously thought about using tools and haven’t made a decision yet, now is time to act. Instagram has more users than Twitter and the number is growing at rapid pace. It is a great avenue to expose your business to a huge online audience. Hence, selecting one of the social media marketing tools from the above list can really lead the way towards the achievement of your goals. I would recommend Sendible for starters. It is more than just publishing software. I think it is the best tool if you’re looking for branding on Instagram. It is time to take your business to the next level which it rightly deserves.

Author Bio: Hannah George keeps himself abreast with the latest social media management tools. He has helped local businesses build a considerable social media presence by working consistently and persistently. Anything he finds interesting and worth sharing with the world of social media marketing, he leaves no stone unturned to discuss it further and give his own opinion on it. Currently he is offering consultancy services to www.IPSUSA.net.
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