Listen to Audio
When someone takes a cursory look through your home page and then decides “No, not here. I should look elsewhere!”, they have bounced. To track your bounce rate, pop into Google Analytics and determine whether you need to do something about it.
Every website on this planet has a bounce rate. Not everyone will land on a website and think that it is the best thing they have ever seen. Therefore, you will inevitably have a bounce rate – but it should be a healthy number. If you don’t like what you see, you can lower that number. Here are some advanced tips to do that:
Minimize Page Load Time
Your content could be the best that has ever been seen in your market niche. But people don’t want to read it, or that’s what you think. However, the problem could be with your load time.
Research shows that approximately half of internet users expect pages to load in two seconds or less. Many people are majorly turned off by a web page that they have to wait for a couple more seconds to load.
To optimize your load times:
- Minimize the sizes of media elements on your pages
- Use fewer scripts or eliminate them if you don’t need them
- If you have idle plugins, deactivate them.
Open Foreign Links in a New Tab
If you want to direct your customers to an external resource as they read through your content, you normally insert a link. How this link opens can impact your bounce rate. If it opens on the same tab, your reader may get carried away by the other website and forget all about yours. That’s something you can work on. Luckily, all you have to do is make external links open in a new tab.
That way, your website or blog remains open and you don’t have to leave anything to chance by testing your readers’ loyalty.
Use One Clear CTA Per Page
When your visitor consumes your content, what would you like them to do next? Where does your sales funnel lead to? This necessitates a Call to Action right at the end or even at the start or middle of your content. However, how you do your CTA can either make or break you.
Ever visited a website where you wanted to download something but there seemed to be a million download buttons? It must have annoyed the hell out of you, right? If you include many CTAs on one page, they will confuse and probably anger your visitors.
To avoid all that, employ less CTAs at a go. The ideal scenario is to use one CTA per page.
Do Not Use Popups if you Don’t Have To
Popups are avenues to initiate action. You can use them to:
- Announce a new product or service that you want your reader to check out
- Ask your reader to subscribe to your email list
- Announce discount offers
However, most marketers abuse popups. Inappropriate use makes readers feel cajoled and it just makes them angry. If you anger your prospective clients, you defeat the purpose of using popups. Since a few unscrupulous marketers have ruined popups for everyone, avoid using them to stop annoying your leads into auto-rejection. If you have to use them, make them as unobtrusive as possible.
Target The Right Audience
If your marketing strategy is targeting the wrong people, they won’t be interested in what you are selling once they land on your website. To ensure that you are leading on the right people for your business:
- Create custom content for your target audience. Quality is relative to your audience. For example, for some audiences like internet marketers, lengthy content is considered great and informative while for others like forex traders it is unnecessary baggage that no one has time to read through.
- Use the right avenues to market your content. If your target audience spends large swaths of time on Instagram, that’s where you want to focus your marketing efforts.
If your visitor doesn’t like the product or content they are looking at when they arrive at your website, you can still win them over. You can achieve that through the power of suggestions. When you make content or product suggestions, you can earn your visitor’s fleeting attention by redirecting them from something they don’t care about to another that they will be interested in.
Change Elements That Aren’t Working
By monitoring visitor activity on your website, you can determine what people like and what they don’t like. Using tools like heatmaps and behavior reports, you can know where most people click, stop scrolling or ignore entirely. Replace what they don’t respond to with something else and double down on what they like. If your changes do not improve your results, repeat the process until you strike the right balance.