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No matter the industry you’re in, utilizing all of your marketing efforts should include a concentration on video marketing for business.
Did you know that a massive 55% of people that are online daily are watching marketing videos? That’s a huge proportion of the online population that businesses really can’t afford to miss out on.
Video marketing for business has become integral to advertising strategies all over the world. It can have a significant return on investment, no matter what you’re trying to market. So, what can video marketing do for your business?
Here are a few reasons you should be using it.
After many polls, it’s clear that consumers would much rather watch a video about a product than read text about it. This is largely down to our busy lives. It’s easier to catch the main points of a video than it is to read an article while commuting to work.
Watching a video also takes up a lot less energy than it does to read. With life being so busy, people haven’t got the time or energy to devote to reading anymore. A video is also visually stimulating and eye-catching to consumers, so they’re more likely to stop and take notice.
The main aim of any kind of marketing is to encourage consumers to take action. You want potential customers to go and buy your products. Research has shown that video marketing inspires quicker action from consumers. When they see something they like and how it works, it’s an easy conversion for a sale.
A whopping 64% of people are more likely to buy a product after watching a video about it; especially if the video has an engaging intro. It’s worth taking a look at the best video intro maker app if you haven’t already. A good video maker application can set you above the rest.
Continue to Build Your Brand
Right now, video marketing is one of the best ways to increase your brand awareness. It’s the easiest way to tell your business’ story in a creative and intriguing way.
It’s the perfect way to build trust with your audience by answering some of the most common questions and showing the core values of the business. With platforms such as Youtube, you have the ability to boost your visibility tenfold.
Live streaming gives businesses the opportunity to show their consumers behind the scenes. People want to see how a business is run, now more than ever. For example, people like to see the process of how all-natural beauty products are made. People like to ask questions and get a real-time answer.
Live streaming presents consumers with an opportunity for convenience. They want to know something and they want to know it now. Many businesses also use it as a way to report new and exciting ventures or new releases.
Video Marketing for Business: What’s Not to Like?
One of the only downfalls to video marketing for business is that it can be costly. However, the return on your investment should far exceed your marketing outgoings. Take a look at more marketing ideas that will give your business the sales boost it needs.