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To properly build marketing on the Internet, you need to acquire the appropriate tools. But which tools are the right ones?
Well, there is something free. Some tools are complicated, and some are just insanely expensive. But the bottom line is that making the right decision about choosing marketing tools for social media marketing is not an easy task.
There are so many alternatives available that it is difficult to dwell on one, especially if you did not have the opportunity to experiment with them.
Here is a list that should help. I created it for one marketer from an agency who is “trying to do everything myself.” For an entrepreneur who is “trying to get her business off the ground.” For an experienced Internet marketer who “wants to pump their skills.”
I offer you a cheat sheet on tools for online marketing – let it help him fly up to heaven.
Email Marketing (and more): InfusionSoft Platform
What she does: InfusionSoft is expensive, but it’s a powerful tool. The best thing about it is the automation capabilities that make it insanely effective for marketing campaigns. My email delivery performance with InfusionSoft was just great!
How much: InfusionSoft is a very productive but expensive email marketing tool. A one-time launch fee is about $2,000. After that, the price varies from $199 to $599 per month.
Why it’s worth it: InfusionSoft saves you a lot of time. You will need to master the system and fully configure it. But as soon as you finish the installation, everything will go smoothly. Plus, accustomed to high delivery rates and scaling capabilities of the platform, you will want to use it for your entire life.
Content Marketing: Buzzsumo Platform
What she does: Buzzsumo allows you to find the content that you most often share on specific topics or websites. Using the built-in filters, you can create lists by the type of material (for example, infographics, and blogs). Buzzsumo’s advanced features, such as opinion leaders and monitoring, are powerful weapons in competition.
How much: Limited results: free. Extended version (quote): “our basic subscription is ideal for bloggers and small teams.” It costs $99 per month. For agencies: “There is a version with all advanced functions, access to API and other functions,” the platform will cost $299 per month. For companies: “Ideal for brands and publishers. Extended functionality for large teams. ” It costs $999 per month.
Why it’s worth it: Buzzsumo is a dream come true of a content marketer. If you are looking for current trends, analyzing the effectiveness of headlines, or puzzling over a new viral publication, the solution will be Buzzsumo.
Graphic Design and Visual Filling: Canva Tool
What he does: Not everyone can afford to hire a graphic designer. But almost anyone can learn to do some basic things on their own. Canva simplifies and speeds up design work. Their slogan – “An amazingly simple program for graphic design” – right in the bullseye. Canva has awesome social media-friendly templates. A few clicks in the settings – and you get stunning visual content.
How much: Canva does not charge for the cloud version. If you use “premium elements” (some images, etc.), you can pay for them as you go. Canva for Work is an advanced version of the tool; a monthly subscription fee is $12.95 for this.
Why it’s worth it: Because you’re not going to save on graphic design, good visual design greatly affects how people perceive your brand and interact with content. With Canva, you will look great. And it is priceless.
SEO and Site Loading Speed: Pingdom
What he does: One of the fastest ways to improve your SEO and conversion rate is to increase your site’s loading speed. The Pingdom speed test will help you with this. You can conduct an instant evaluation using free reports, plus get recommendations on how to improve the loading speed of your site.
How much: The test itself is free. Full site monitoring will cost from $13.95 to $454 per month.
Why it’s worth it: For large websites with high traffic, monitoring is vital 24 hours a day. Just a couple of minutes of downtime can cost you traffic and revenue. Spending money every month on Pingdom, which will check the status and speed of the site and sound the alarm in time, will save you in the long run.
Schedule Marketing Activities: CoSchedule Tool
What he does: CoSchedule helps a marketer plan activities, organize campaigns, schedule a publication plan, and succeed. Planning is just a necessary thing for marketing, which means you need a schedule. It’s not enough to create content and make updates. CoSchedule helps put planning on stream. Integration with Chrome, WordPress, Google Docs, and Evernote makes this process even easier.
How much: The fee for using Coschedule ranges from $15 per month for private users to $ 600 per month for large agencies.
Why it’s worth it: CoSchedule has two main advantages: it allows you to be organized and save time. If your marketing is a collection of messy schedules, plans, tweets, and unfinished campaigns, CoSchedule can help you figure it out.
SEO: Ahrefs tool
What he does: Every marketer needs to understand SEO. Thanks to Ahrefs, this work becomes simple and straightforward. You will be able to track the effectiveness of keywords, measure your performance in social networks, analyze backlinks and your content, search for popular materials, control your positions in the search results by keywords and find new profitable keywords. This is an all-in-one, reliable SEO tool that helps you stay ahead of the competition.
How much: Rates range from $79 to $2,500 per month.
Why it is worth it: There are many free SEO tools, but only a few of them provide reliable information in full, which is what Ahrefs does. It will provide you with high-quality analytics and help you achieve specific results, without which you can’t reach a leading position in search results.
Social Media: Buffer
What he does: Buffer is an automation tool for social networks. Use it to schedule updates for Facebook, Twitter, Google+, and LinkedIn. In its arsenal – a convenient extension for the browser (to schedule a post with one click), a mobile application, a calendar, a shortening service, a scheduler for optimal publication dates, and analytics, so Buffer is tough to beat.
How much: Buffer has a free limited rate plan. For additional options, you will have to pay extra from $ 10 to $250 per month.
Why it’s worth it: when working with social media, the time factor (and its saving) is crucial. That’s precisely what Buffer does. You can fully automate your posts on social networks, and also plan in seconds the perfect schedule of posts. And the time saved in the business is the money saved.
If you are a marketer, then you need tools – and good tools. Not too rational to save on them.
Why? When you cut back on tooling costs, you’re not letting your marketing get better. Regardless of whether you choose these specific programs or not, set a goal: to find tools that you will use regularly. The best tools are equivalent to the best quality of marketing. Whichever of them you choose, Make sure that you understand it well and get a measurable contribution from it to your marketing achievements.