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Pay-Per-Click (PPC) advertising, also known as paid search advertising, is an extremely effective and profitable way to grow one’s business regardless of their niche. This is the reason why digital marketing agencies and web design companies often offer PPC as a service to their clients.
Those in search of a white label PPC service often turn to marketing agencies for PPC advertising, based on their needs and goals. Like other areas in digital marketing, PPC also requires attention to detail along with white label PPC skills.
More often than not, digital marketing agencies and web design services offer PPC as an add-on service to their clients without realizing that PPC marketing is a service in itself and requires dedicated PPC management to make sure clients get the most of their Google Ads spend. This results in agencies selling faster than they can make good on.
Knowing the importance of white label PPC in digital marketing, here we are going to take a quick look at the many benefits for agencies to join a white label PPC management partnership with dedicated PPC providers to keep up with the demand and deliver a higher quality of service to their clients.
Get a Dedicated, Full-Service PPC Agency
One of the main benefits for digital marketing providers and web design services who are entering a white label PPC management partnership is that they get a partner who is dedicated solely towards paid search management. This means that you leave all the heavy lifting to your new white label PPC service provider while you take care of other areas of your client’s marketing needs.
Hiring the right white label PPC service provider means you are going to get a plethora of value-added services it would be difficult for your agency to provide by yourself.
Some of the specific PPC services that are included in a white label PPC management partnership include, but aren’t limited to, keyword research, conversion tracking, Google Tag Manager, call tracking and recording, development and split testing of ad copy, landing page optimization, retargeting of keywords and key phrases, competitor analysis, dynamic white label PPC reporting, and much more.
It would be impossible for an agency that’s focused on delivering design and marketing services to focus on all of these factors for every single client. Since there’s no cookie-cutter approach to paid search advertising and it requires a dedicated team to manage each clients white label PPC needs it pays for agencies to enter a white label PPC management partnership to make good on their promises.
With Technical Expertise
Regardless of the business niche that white label PPC is being used in, experience teaches us the importance of using the right tactics to reach an outcome that’s focused on by a business. White label PPC agencies have been trained to think differently and use a trial-and-error mindset to ensure businesses make the most of their Google Ads spend.
PPC experts use a bird’s eye view in every campaign to identify opportunities early on and use the tactics and tools in their arsenal to take advantage of those opportunities. This is not possible for web design companies and digital marketing providers who are already dealing with many different aspects of a business, such as website design, SEO, etc.
And a Fully Integrated Service
PPC outsourcing is the ideal choice for web design agencies, digital marketing companies, and any other agency that specializes in anything other than Pay-Per-Click ads. When joining a white label PPC management partnership, you get to keep your clients while the PPC management agency does all the heavy lifting for you behind the scenes to make sure your client’s PPC needs are met.
PPC management services are available in many different packages and can be integrated into any business niche regardless of budget constraints. All you have to do is outsource your PPC to make sure your investment gets the attention it deserves to succeed.