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If you are trying to grow your online brand, online store, blog, or website, there is no doubting the importance of organic search traffic. It can bring new people to your site who would have never known you exist. This can mean growth to the readership, customer base or those interested in what you have to offer.
Of course, the best way to increase organic search traffic is by using SEO. Search engine optimization is the practice of improving your rank on Google and other search engines. The higher your page and site ranks, the more people will check it out. Despite how helpful SEO can be for your business, well under half of the small businesses has an SEO strategy in place.
While there are a number of different ways to impact the SEO of your site, the content you put out is arguably the most important. With that in mind, this article is going to look at some great content tips to increase your organic search traffic.
Utilize Quality Keywords and Anchor Text
The first and best way to drive organic traffic to your site via content is by using the right keywords. When people search on the internet, they use specific phrases or questions. Your goal should be to rank highly for those phrases, as your site will come up before a competitor. Write content that answers people’s questions or is based on something they are looking for.
But how do you know which keywords to target? Thankfully, there are various tools out there that can provide you with keyword data to help you know what to target. Also, if a certain page of yours is becoming higher ranked, look to place internal links to other pages on your site. Internal linking is a good practice and is a way to have people remain on your site for longer periods of time. However, be sure to only link to content that is relevant, and use anchor texts that make sense. Having the right anchor text strategy can make or break any links you use.
Use Clear and Conversational Phrasing
While keyword targeting and linking are important, it is also important to remember who you’re writing to. You are aiming to get actual humans to visit your site, so write in a clear and conversational tone that they understand. You don’t want every piece of content to be full of jargon and related brand-speak. If everything is a sales pitch, it can look in genuine and people may not trust you.
It is completely possible to write content that is optimized, while still making it informal and conversational. The more clearly you write, the more people will understand, trust and resonate with you. Also, very few people search for jargon on Google, so using clear and descriptive phrases can help with your SEO, too.
Maintain Consistency on Your Blog
When running a business, there are a lot of things an operator is responsible for. When times get busy, one of the first things that may be sacrificed is the blog. However, if driving search engine traffic is your goal, this shouldn’t be the case. If your blog isn’t consistent, you will have a hard time building up your reader and customer base.
Not only that, but the algorithm that search engines utilize to crawl websites will want to see consistent and regular content. If you post sparingly and unenthusiastically, don’t be shocked to see your search engine traffic die down. While you don’t need to post every day, simply remain consistent with how often you post. It will help readers and the algorithm alike.
In conclusion, hopefully, this article has been able to help your content drive more organic search traffic.