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SEO Tips & Tricks

Our SEO Tips and Tricks section shares tips and tricks for optimizing your site for the web.  This Blog contains information on Search Engine Optimization and marketing based on personal experiences and from knowledge gained from other experts in the IT industry and SEO space.

How to Improve Your Marketing Techniques in 2020

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Digital marketing has been a wonderful market to monitor and watch in the last ten years. With insights raining down from above in the form of data processing and analytics, and the parallel development of complex and exciting platforms for advertising, such as social media, content sharing, and search engine websites, there is a lot to learn for the marketer …

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2020 Local SEO Trends

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The trends that revolve around the search engine optimization are ever-changing. There has been a lot of changes in the trends, just like the previous year, such as site diversity update, core update, maverick update, BERT update, and whatnot. Search engine optimization is a digital marketing strategy that businesses cannot overlook in the fast-growing business world. Even offline businesses have …

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How to create Brand Identity and three reasons why you are doing it wrong

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A brand is a well-known product name. Brands were invented in order to increase confidence in the product through its fame. People trust more familiar products, which means they buy better. But before acquainting a brand with customers, it is necessary to come up with it, create characteristic features, emphasize its features and advantages over competitors, that is, create Brand …

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B2B Lead Generation Trends for 2019

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Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales. “The best advertising is what satisfied customers do”  Philip Kotler. Definition of Lead In B2B marketing, “lead” is defined as the record of a person who shows interest in purchasing a product or acquiring a service. While there are several types of leads, …

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Factors to Monitor in Your Content Marketing Campaign

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Many online marketers have been so inundated with the content is king message that some have solely put their focus on generating original and captivating at the expense of other equally important content marketing strategies. While quality content is still important, there’s more to content marketing that just that. You can have the best content but that’s is wasted effort …

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A guide to making your customers happy

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Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation. Therefore, good customer service is vital in ensuring that the client’s needs are adequately met. As a business owner, …

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Tips To Help You Convert Buyers Into Loyal Customers

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In terms of great business advice, the best I ever received was when a very wise business person told me to never plan my business strategy around obtaining new customers, but instead focus on getting repeat orders.  That might sound like a slight change in thought, however in terms of outcome for your business, it can provide you with dramatically …

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