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SEO Tips & Tricks

Our SEO Tips and Tricks section shares tips and tricks for optimizing your site for the web.  This Blog contains information on Search Engine Optimization and marketing based on personal experiences and from knowledge gained from other experts in the IT industry and SEO space.

Why is digital marketing important for your business?

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The way in which we market products and services has certainly changed since the internet has become so popular. As people ditched reading the newspapers to flicking through pages using an iPad, it seems fair to say that there are effective ways to produce amazing results with digital marketing. This article takes a look over why is important for all …

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How to Compete with Industry Leaders

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Something that every small business struggles with no matter what industry they are in is competing with industry leaders. Consumers tend to gravitate towards these larger companies because they are much easier to discover — and they will often have a positive reputation — so people believe that they will have a good experience with the company. This can be …

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3 Marketing Tactics for E-Commerce Stores

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Your e-commerce store could still be in its startup stage, or it could be a real player in its market — regardless of where it’s at in its lifecycle, it needs to be marketed proficiently. This means that you, as its owner, need to stay up to date with all the latest advertising tactics, and you need to be deploying …

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Top Repricing Strategies for Maximum Amazon Sales

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Some things last forever. Pricing on Amazon is not one of them. Once you’ve determined what to sell on Amazon, you’ll need to make sure you have a pricing strategy in place as well as a tested Amazon Repricing tool in order to stay competitive with your e-commerce business. What Is Amazon Repricing? Product pricing in the normal business world …

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Examples of Great Experimental Marketing Campaigns

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When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to how doing it, because consumers always look for something different. That’s why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.  It is all about attracting customers …

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Do Viral Articles Fit In With SEO?

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What makes a viral article so popular? What does it have that other articles don’t? Believe it or not, a viral article isn’t made up of components or information that’s unheard of. In fact, most viral articles are based on common topics or cover something trendy. But what makes them so popular is the way they have been structured and …

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5 Things You Need to Know About AI and Digital Marketing

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Artificial Intelligence is revolutionizing businesses, digital marketing included. In fact, the two go hand in hand nowadays. It this competitive digital world, it has become increasingly difficult to reach new customers. However, AI can potentially transform your digital marketing strategy and boost your efforts. Businesses are quickly discovering the potential it holds for the future and they want to make …

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14 Best Ways to Improve Your Website SEO

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In today’s competitive market, it’s important for a company to be able to reach its audience with the products and services it offers. This is where Search Engine Optimization (SEO) comes in. If done strategically, combined with other technical and marketing tactics, SEO can help your business website obtain good rankings and appear on the front page of Google search. …

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A Look at 2019 Ranking Changes & How They Will Impact 2020

SEO Tools

We’re already a couple of months into the New Year, and it’s the perfect time to assess current search and SEO trends and speculate the direction the industry will take in 2020. It’s common knowledge that Google currently uses more than 200 ranking signals, and keeps on refreshing and tweaking its algorithm, changing priorities and adding new ranking signals every …

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