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SEO & Marketing – Featured

How to create Brand Identity and three reasons why you are doing it wrong

branding 310x165 - How to create Brand Identity and three reasons why you are doing it wrong

A brand is a well-known product name. Brands were invented in order to increase confidence in the product through its fame. People trust more familiar products, which means they buy better. But before acquainting a brand with customers, it is necessary to come up with it, create characteristic features, emphasize its features and advantages over competitors, that is, create Brand …

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How To Monetize Your Website?

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There are various options for making money with your website, of which Google Adsense is the best known. However, you must keep in mind that the advertising market has collapsed considerably throughout the world in recent years. In this article, some tips are worked out for how you can generate income with your website. We assume that your website contains …

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How to Compete with Industry Leaders

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Something that every small business struggles with no matter what industry they are in is competing with industry leaders. Consumers tend to gravitate towards these larger companies because they are much easier to discover — and they will often have a positive reputation — so people believe that they will have a good experience with the company. This can be …

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Examples of Great Experimental Marketing Campaigns

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When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to how doing it, because consumers always look for something different. That’s why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.  It is all about attracting customers …

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Do Viral Articles Fit In With SEO?

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What makes a viral article so popular? What does it have that other articles don’t? Believe it or not, a viral article isn’t made up of components or information that’s unheard of. In fact, most viral articles are based on common topics or cover something trendy. But what makes them so popular is the way they have been structured and …

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14 Best Ways to Improve Your Website SEO

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In today’s competitive market, it’s important for a company to be able to reach its audience with the products and services it offers. This is where Search Engine Optimization (SEO) comes in. If done strategically, combined with other technical and marketing tactics, SEO can help your business website obtain good rankings and appear on the front page of Google search. …

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A Look at 2019 Ranking Changes & How They Will Impact 2020

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We’re already a couple of months into the New Year, and it’s the perfect time to assess current search and SEO trends and speculate the direction the industry will take in 2020. It’s common knowledge that Google currently uses more than 200 ranking signals, and keeps on refreshing and tweaking its algorithm, changing priorities and adding new ranking signals every …

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