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2 SEO Strategies for Startups

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The way search engines work has changed over the years. What has worked in the last five years may not necessarily work for you today. If you have a startup company and you are hungry for sales, it is essential to understand the elements of a good search engine optimization (SEO) strategy. While link building strategies for startups should be …

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Is My SEO Consultant a Certified Google SEO Specialist?

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There are many digital marketing agencies out there, and they all promise the same thing. Top results on Google, Google AdWords, Google Rankings, Google MyBusiness, Google Analytics, and more. But the question is, are they really Google certified? In today’s age, there are many SEO experts out there that claim that they are Google Certified. In this article, we’re going …

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Easy to implement SEO strategies that every small business owner should adopt

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SEO is constantly evolving and to implement it correctly marketers must stay tuned to the best practices. The fluidity of SEO is often quite challenging but to overcome it you must have a proper understanding of the subject that helps in developing the right strategies. From website design to the techniques of optimization, everything is changing very fast as SEO …

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SEO for Beginners: What You Need to Know When Starting Out

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When you want to improve and maximize your marketing approach, you’re likely going to benefit by going digital. One of the best ways for you to attain this is by focusing on search engines – particularly search engine optimization, or SEO – as it can determine how well your business is seen on the Internet. With all the SEO lessons …

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How has voice search influenced the evolution of SEO for e-commerce?

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It will not be wrong to call Google’s goals lofty, but it would be wrong to call them impractical. Over the last decade, the leading search engine has set several landmarks in the world of digital marketing and search engine optimization. They have achieved almost all the goals, if not all of them. Very recently, Amit Singhal made a statement …

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How To Appropriately Do Keyword Research for Your Marketing Strategy

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Keyword research plays a significant role in marketing.  You should always study your market and high volume keywords relevant to your industry prior to implementing any planning and execution. This will help you to understand what individuals are looking for and what’s popular in your business sector. Why is keyword research essential?  To get a better idea of what your …

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SEO – What is it and How Does it Work

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One of the most popular forms of digital advertising used in today’s technologically advanced society is SEO (Search Engine Optimization). However, many people still do not know what it is or how it works. Because of this, many small businesses and self-employed entrepreneurs do not know how to utilize this advertising technique. Without proper SEO, a business website cannot receive …

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