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3 Marketing Tactics for E-Commerce Stores

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Your e-commerce store could still be in its startup stage, or it could be a real player in its market — regardless of where it’s at in its lifecycle, it needs to be marketed proficiently. This means that you, as its owner, need to stay up to date with all the latest advertising tactics, and you need to be deploying …

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Top Repricing Strategies for Maximum Amazon Sales

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Some things last forever. Pricing on Amazon is not one of them. Once you’ve determined what to sell on Amazon, you’ll need to make sure you have a pricing strategy in place as well as a tested Amazon Repricing tool in order to stay competitive with your e-commerce business. What Is Amazon Repricing? Product pricing in the normal business world …

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Examples of Great Experimental Marketing Campaigns

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When we talk about placing a brand or product in the market, it is increasingly important to pay special attention to how doing it, because consumers always look for something different. That’s why new marketing strategies have emerged to attract the attention of the people. One of these strategies is known as experiential marketing.  It is all about attracting customers …

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Do Viral Articles Fit In With SEO?

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What makes a viral article so popular? What does it have that other articles don’t? Believe it or not, a viral article isn’t made up of components or information that’s unheard of. In fact, most viral articles are based on common topics or cover something trendy. But what makes them so popular is the way they have been structured and …

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5 Things You Need to Know About AI and Digital Marketing

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Artificial Intelligence is revolutionizing businesses, digital marketing included. In fact, the two go hand in hand nowadays. It this competitive digital world, it has become increasingly difficult to reach new customers. However, AI can potentially transform your digital marketing strategy and boost your efforts. Businesses are quickly discovering the potential it holds for the future and they want to make …

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14 Best Ways to Improve Your Website SEO

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In today’s competitive market, it’s important for a company to be able to reach its audience with the products and services it offers. This is where Search Engine Optimization (SEO) comes in. If done strategically, combined with other technical and marketing tactics, SEO can help your business website obtain good rankings and appear on the front page of Google search. …

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2020 Local SEO Strategy: How to Outrank Competitors

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For brick and mortar businesses, local SEO is more important than ever.  Think of the last time you went to use your phone to locate a nearby restaurant, gas station, or store.  When you did a search, what popped up?  Reviews?  You may have even clicked further to call or get directions to the establishment. Here are some effective ways …

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Ways Your Business Can Get More Online Reviews

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Online reviews make an essential aspect of a consumer’s purchasing decision. That’s why, when running a business, it’s crucial to monitor all reviews that pertain to your products and services. Of course, you want to generate more online reviews, and these should be real and positive reviews from real customers. In that way, you can achieve your marketing objectives and, …

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