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How to Promote Your Shopify Store on Facebook in 2024

Learn easy and effective ways to promote your Shopify storefront on Facebook through organic content, paid ads and influencer campaigns to boost brand awareness and sales. Introduction With over 2.8 billion monthly active users, Facebook offers immense potential for Shopify store owners looking to reach new customers and drive sales. This massive social media platform boasts unparalleled user engagement – …

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7 Essential Email Marketing Tools Your Business Can’t Do Without

Email marketing remains at the core of successful business communication in this ever-developing digital space. It is no longer a game of hitting send and forwarding emails to all subscribers, but ensuring that the emailed message struck the right cords with the target market. So, how to choose the right tool for drafting, sending and keeping track of your email …

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Designing for People: Leveraging Persona Profiles in Marketing an IT Company

Connecting with potential customers in a meaningful way is more important than ever in this day and age. This is especially true for IT companies, whose products and services can seem abstract or confusing to those outside the industry. An effective way to humanize an IT brand and ensure its messaging resonates with key target audiences is through the development …

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Top Hashtag Analytics Tools You Might Not Know About

Several top social networks use hashtags to facilitate conversations. Knowing this, brands can increase awareness and connect with their target market. Brands can also use hashtags to build communities that depend on users for content creation. So, if you’re ready to start new conversations about your brand, you need to use the following hashtag analytics tools. Hashtag Tracker Tracking Twitter …

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10 Tips to Succeed in Video Marketing

“Stop believing that video marketing is a separate entity or optional for your business, ” says James Widmore, an expert in video marketing. “Video is an effective form of communication that should be integrated into every aspect of your current marketing efforts.” Whatever plans, strategies, or goals you set to promote e-marketing in your company or business, they will not …

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Online Resources That Can Help Your Biz Make Money

For a business to be successful, money needs to be made. And while making money can seem daunting, numerous online resources can help you get the job done. From budgeting tools to marketing platforms and beyond, here are some of the most useful online resources you can use to make money as a business. Social Media Marketing Platforms If you’re …

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How To Measure Video Performance

Video is no longer the future; it’s the big thing right now. According to Oberlo.com, YouTube has more than 2 billion users worldwide and averages 1 billion hours of watched videos every day. YouTube’s active user base is 25% of the world’s 7.8 billion population total. With the average person’s attention span lasting eight seconds, it makes sense that video …

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5 Essential Tips and Trends to Grow Your Business

In old times, people in business used to say that an in-demand product and perfect pricing were enough to succeed in business. But this statement is not valid for the businesses of modern days. Nowadays, a perfectly priced needed or in-demand product only gives you the start you need. So, if you want to successfully grow your business in 2023, …

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How to Hire a Marketing Agency

Marketing is an important part of building a business that should be handed to experts. When you establish a business, one of the things you have to work on is a marketing strategy that would enable the business to reach out to its target market. Hiring a marketing agency is a suitable solution to your marketing challenges, mainly because many …

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5 Tools to Enhance Your Social Media Presence on Instagram

Activate your social media presence by using the tools discussed in this article. Social media marketing gets handier by using software for branding on Instagram. Instagram uses images and videos to attract presence. But these tools will also help build a decent engagement on your posts. Continue reading…

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