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Example of The Importance of Brand Identity and Brand Image

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Major brands such as Apple got to where they are today because they focused on building their brand image. Apple struggled in the beginning, but the company focused on its core products building a brand identity for being the supplier of high-quality electronics at a premium price. How Did Apple Become A Leading SmartPhone & Laptop Brand? This brand identity …

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The Role of Digital Marketing in the Development of Business

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Earlier, small businesses were focused on competing within the local market. Globalization and digitization has led to the growth of both, omnipresent opportunities and omnipresent competition. Other than effective digital marketing ideas, businesses need to come up with strategies to make an abiding impact on their audience. The only way to survive today’s cut-throat competition is to ace that competition, …

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Website Conversions Can Be Boosted By The Color Psychology, Here’s How You Can Do That

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Isn’t it interesting to think of the usage of different colors in order to make your marketing effort more influential for your different group of customers? This is very unique idea to use and select the colors, which can change your marketing efforts and have a strong impact on your customers buying behavior as well as their response towards the …

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Easy Web Content Sharing Platform

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Sharing links is easy, but have you ever had the need to share multiple links and make them appealing to your audience?  elink.io enables you with a user friendly way to curate and publish web links and content.  It’s fast and easy to share via webpage, send a newsletter, and more. elink.io is a powerful content curation tool that allows you …

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Pros Vs. Cons: Is Addressable TV Right For Your Marketing Strategy?

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Did you know that you can actually broadcast your commercial to specific target audience only? This technology is already available, and it’s called Addressable TV.  This kind of marketing lets businesses advertise to their specific TV audiences by targeting them for selected broadcast commercials, and that’s what addressability actually is. It’s incredible how far technology has come because, through this …

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SEO Tips and Tricks for Medical Practice Marketing     

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Anyone with an online presence appreciates the role of SEO in bringing their websites to top ranking results in search engines. Now, businesses such as medical spa marketing by PracticeBloom deserve SEO techniques of their own to enjoy these results. So we present to you some SEO tips and tricks to help you bring your medical practice marketing business reach …

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What is Inbound Marketing and Why it Matters?

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Nowadays Inbound Marketing is everywhere and used by digital marketing specialists from around the world. But what does it mean? How does it work? And why it matters? Definition of inbound marketing: a strategy that marketing specialists use to attract potential customers and capture new business through the use of content such as blogs, white papers, email, social networks and …

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Tips To Help You Convert Buyers Into Loyal Customers

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In terms of great business advice, the best I ever received was when a very wise business person told me to never plan my business strategy around obtaining new customers, but instead focus on getting repeat orders.  That might sound like a slight change in thought, however in terms of outcome for your business, it can provide you with dramatically …

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How Branding сan Help Companies to Attract the Best Talent

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The strength of an organization brand represents the real strength of the brand. Organizations must take a great approach to branding all through the various activities which relate to the exercise of hiring. How to get the perfect talents through branding Managing job advertisements properly Jobseekers are always drawn to certain aspects of an offer, one wants to know everything …

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3 Marketing Tactics for E-Commerce Stores

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Your e-commerce store could still be in its startup stage, or it could be a real player in its market — regardless of where it’s at in its lifecycle, it needs to be marketed proficiently. This means that you, as its owner, need to stay up to date with all the latest advertising tactics, and you need to be deploying …

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