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3 Digital Marketing Strategies That Work

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Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm. The world of digital marketing can be tedious at best, but that doesn’t mean marketers have to …

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How to Improve Your Marketing Techniques in 2020

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Digital marketing has been a wonderful market to monitor and watch in the last ten years. With insights raining down from above in the form of data processing and analytics, and the parallel development of complex and exciting platforms for advertising, such as social media, content sharing, and search engine websites, there is a lot to learn for the marketer …

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How to create Brand Identity and three reasons why you are doing it wrong

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A brand is a well-known product name. Brands were invented in order to increase confidence in the product through its fame. People trust more familiar products, which means they buy better. But before acquainting a brand with customers, it is necessary to come up with it, create characteristic features, emphasize its features and advantages over competitors, that is, create Brand …

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B2B Lead Generation Trends for 2019

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Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales. “The best advertising is what satisfied customers do”  Philip Kotler. Definition of Lead In B2B marketing, “lead” is defined as the record of a person who shows interest in purchasing a product or acquiring a service. While there are several types of leads, …

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Factors to Monitor in Your Content Marketing Campaign

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Many online marketers have been so inundated with the content is king message that some have solely put their focus on generating original and captivating at the expense of other equally important content marketing strategies. While quality content is still important, there’s more to content marketing that just that. You can have the best content but that’s is wasted effort …

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A guide to making your customers happy

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Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation. Therefore, good customer service is vital in ensuring that the client’s needs are adequately met. As a business owner, …

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Tips To Help You Convert Buyers Into Loyal Customers

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In terms of great business advice, the best I ever received was when a very wise business person told me to never plan my business strategy around obtaining new customers, but instead focus on getting repeat orders.  That might sound like a slight change in thought, however in terms of outcome for your business, it can provide you with dramatically …

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How to Market Your Business Online Without Spending a Penny

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Take a minute to think about all of your business expenses. There’s rent, utilities, stock, employee wages, office supplies, and more. The list goes on and on. With so many outgoings, wouldn’t it be nice to remove one outlay from the equation? Well that’s possible with your marketing budget. That’s right: you can conduct all of your promotional efforts without …

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The Evolution of Logo Design Due to Social Media

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Social media has become ubiquitous in not only our everyday lives but also the industry. It has revolutionized the way we communicate with our clients and how we share content with them. It has given the consumers a voice as well as a platform for asking questions and sharing their feedbacks. Another industry that has evolved due to social media …

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