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Marketing

A Beginner’s Guide to Content Marketing

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Way back in 1996, Bill Gates wrote an essay titled “Content is King”. How right he was. As we witness life’s everyday migration into the digital sphere, this is truer than ever. The web is awash with multimedia content covering any topic imaginable and this development has opened up a whole new marketing channel for anyone ready to use it. …

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3 Digital Marketing Strategies That Work

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Digital marketing trends come and go at an accelerating rate. It is difficult to keep up when what was performing well one day can decrease your rank in the search engine results pages (SERPs) the next because Google has released a new algorithm. The world of digital marketing can be tedious at best, but that doesn’t mean marketers have to …

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Successful SaaS Marketing Strategies for Software Companies

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The software sector is evolving. SaaS (Software as a Service) grows almost three times faster than Software as such, almost 20% annually. The rise of startups causes competition to be increasingly abundant and aggressive, how can your software company differentiate itself? You have already read the answer in the headline: a competent SaaS marketing strategy will help you acquire customers …

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The Evolution of Logo Design Due to Social Media

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Social media has become ubiquitous in not only our everyday lives but also the industry. It has revolutionized the way we communicate with our clients and how we share content with them. It has given the consumers a voice as well as a platform for asking questions and sharing their feedbacks. Another industry that has evolved due to social media …

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How to Convert Website Visitors into Customers

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Building up a brand and online business is both exciting and intimidating. It’s great watching your business grow, but learning how to leverage your website into a sales tool is necessary and daunting, especially if you have never done it before and aren’t sure where to start. High volumes of web traffic is a step in the right direction, but …

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How to make your online business successful

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Online business can be successful as long you invest in the right marketing strategies and maintenance tactics. You need to keep your customers alerted and provided with the correct contents and products. Also, make sure that you have the best website to get top ranking in various search engines like Google, Bing or even Yahoo. What are the best ways …

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6 Best Ways to Promote a Travel Website Online

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If you have a travel website, then we want to be the first to tell you that this is a fantastic choice! Having a travel website is your chance to influence others to start traveling more and to help spark their travel bug to get out of their comfort zone and explore the world. So many people haven’t taken the …

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Telemarketing 2020 – What changes to Expect?

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Telemarketing was hailed as the much-needed revolution a few years back. It was used for both inbound and outbound marketing. People were hired for making calls. Telemarketing lists were built. Calls were made to customers at various times. Today, while often annoying for some customers, telemarketing is still relevant, especially in areas of the world that still use a telephone …

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