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Marketing

A guide to making your customers happy

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Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation. Therefore, good customer service is vital in ensuring that the client’s needs are adequately met. As a business owner, …

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Understanding the Market: 5 Top Tips

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If you’re a new business, you may already have a sense of what the current market is like, or who your target audience is. However, getting a concrete understanding of the market not only gives you more room for success but also less room for failure. With that said, here are five tips to bear in mind. Check Out Your …

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5 Ways to Use Digital Signage Solutions to Increase Customer Engagement

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While architects and design consultants understand the importance of digital signage solutions for promotional and wayfinding purposes, many businesses do not. New businesses, in particular, fail to realize the hidden potential of high-quality wayfinding and signage solutions. Signage is more than just a platform for advertisement and mapping. Signage is also a crucial architectural element. When signage systems are both …

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Top Digital Advertising Trends That Will Rule 2020

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2020 is approaching, and it is time to recall all the digital advertising trends, best practices that advertisement professionals in 2020 have adopted and applied to continue to offer consumer-centric marketing. We all know it; the era is now digital! And it’s going to elaborate more in the coming years. Digital advertising refers to a set of advertising communications actions …

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Practices Pro Designers Are Using to Improve Their Business

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As a designer, you work with a wide range of clients and each project must meet their specific requirements, but also bear your professional signature. After all, the top projects you are working on today will be tomorrow’s calling card.  To make it in the competitive world of design in today’s market, you have to set yourself apart from your …

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Worst Naming Practices: How a Poor Name Can Hurt Your Business

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A brand name is very important because the name establishes the tone for how all of your future branding exploits will go. It needs to connect your business and your target demographic, while also describing who you are as a new business and the mission and values you want to represent. Just as an effective and strong name can benefit …

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5 Reasons why you still need to use printed marketing materials in your business

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It’s a digital era whereby almost everyone is using the internet more compared to other forms of printed media. Social media is the fastest way of getting the news that goes viral within seconds. Many brands are embracing social media and search engines to do their marketing. Due to that, many people’s emails get flooded with sales pitches. Few people …

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5 Powerful Ways to Market Your IT Business

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Whether you’ve just launched your own company or you’re a long-term business owner, there is always room for improvement, especially when it comes to the marketing and advertising side of things. Getting your name out there should be your top priority, so spending time devising an effective marketing strategy is crucial. With that in mind, here are five powerful ways …

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7 Considerable Marketing Tactics to Escalate Your Brand Awareness

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Have you ever thought of using an effective marketing strategy to upgrade your business revenue? If Yes, then think- Is it helping you to improve your brand image? If not, then Don’t Worry! You are at the right place. In this article, you will get to know about the top considered marketing strategies which help you to enhance your business …

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