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Writing content for the audience is more difficult than some think it is. There is more to it than putting some words together about a specific topic. As a writer, you need to know what your audience likes and retain their attention.
Audience-engaging content can increase your number of followers, turn visitors into buyers, or ensure you an army of loyal readers. For that reason, many writers focus their attention on perfecting this skill. If you want to know how to create content that will consume your readers, take into consideration the following tips.
Have your own writing style
A consistent writing style will make your posts memorable and attract visitors to come for more.
Constantly changing your approach from witty to professional will confuse the readers.
You need to present the best version of yourself and let your personality shine through. Don’t think too hard about your writing style, just let it come to you. There is no better way to make it original, then, to write how you think and speak, and then, adjust it to the content’s purpose.
In case your content needs to be formal, you can still make it your own by following through with specific paragraph lengths, for example.
Uniqueness is a quality that the audience always appreciates in a writer.
Make the content scannable
Content’s structure is the base of any good writing.
There is research that shows that only one in five people read web content word for word. Majority scan, skip, and only read key items of interest. Consequently, if your content isn’t structured, the readers will give up before they even get to the good part.
Some of the crucial writing tips for making your content scannable are:
- Use headings and subheadings
- Remove visual clutter
- Use short sentences
- Use short paragraphs (up to 3 sentences)
- Underline words and use bold words when needed
- Use bullets and numbering
When a reader comes across a content that is formatted based on these guidelines, he will easily understand what it is about and instantly you got him to spend some time on your website.
On the other side, if the only thing readers see is an endless chain of words, they won’t even bother to try.
Another pair of eyes can be useful to determine your content’s readability. Professional writing services like WowGrade and BestEssay.Education often work with writers to determine whether their content is scannable and readable. You can also use WebFX or Readable to check your readability score.
Go more niche within your niche
While you may think that topics about various subjects will be more appealing to masses, it is actually quite the contrary.
It is better to have a group of loyal users who will love and promote your work.
If you attract the attention of one reader because he is interested in that specific niche and then publish the next post about something completely different, you will probably lose him for good.
Remember the words of Joe Pulizzi, founder of Content Marketing Institute:
Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.
PrecisionNutrition, one of the top online nutrition brands is following this advice. Their content appeals specifically to healthy-life enthusiasts and nutrition coaches.
Finding topics that are closely related to your niche can sometimes seem difficult but there is nothing to worry about. There is a digital solution for everything. When you need some suggestions for blog topics, you can use Hubspot’s free blog topic generator and get some new ideas.
Keep the readers interested until the end
One of the key mistakes is to have a strong start and then gradually lower the writing passion. The readers will notice if the end of your content lacks that confidence from the beginning.
Many marketers solely focus on grabbing the attention with the first sentence or the first paragraph and they forget that the end of the content leaves the last impression.
When you are creating content, high-quality writing needs to be consistent throughout.
It is completely understandable that you lose your motivation with time but in that case, you can turn to some of these tools for help:
- TrustMyPaper – If you want to cooperate with professionals who can deliver high-quality writing in time, TrustMyPaper should be your choice.
- GrabMyEssay – This custom writing service will completely adjust to your writing style and help you finish your post.
- Steller – When you want some visual motivation, create image-based books with this ebook creator to evoke inspiration for your current topic.
- Studicus – Whenever you need assistance with your content, this online writing service will team you up with the best writers in no time.
Questions have the power to draw people in. They subconsciously send a signal to the reader that he needs to find out more.
This is the easiest but also one of the most effective ways to engage readers. You don’t even have to come up with complex questions. All you need to do is to change up an affirmative sentence.
For example, instead of writing:
Weak content reflects badly on ROI.
Just turn that into a question, like this:
Does weak content reflect badly on your ROI?
When a reader reads a statement their quest for information is over. However, when they come across a sentence, it draws them in.
Use this technique at the beginning of a post to spark their interest or within the post to make them want to keep reading.
Break up content with images
Lastly, don’t forget to spark up your text with some visuals. Visuals can actually increase people’s desire to read content by 80%.
Whether you will use images, infographics, GIFs, or videos, it all depends on your choice and the type of content you are creating.
Not only do visuals make content more appealing and aesthetically pleasing but they also support your claims and help readers visualize the information.
If you are writing content that includes many facts or research data, infographics can complement the content and make it less dry.
Those who write witty content with the intention to amuse the readers can make great use out of GIFs.
Considering that 65% of people are visual learners, it is no surprise that posts with images produce 180% more engagement and 94% more view rate
Over to you
Engaging content demands that you invest more than just your time. Put some thought into topics you choose and let your passion shine through your writing.
The above-mentioned tips can serve as your notes when it comes the time for writing. As long as you give your best and mix it up with some strategic moves, your content can’t pass unnoticed.