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The online world is both amazing and vulnerable, all at the same time. While eCommerce solutions have brought immense convenience to the masses, they have also put customer data at risk. After all, cyber crimes are very prevalent. Data breaches are common. Over 29 percent of website traffic comes from malicious users.
The recent data breaches have made people aware of the importance of choosing their E-commerce platforms carefully. This is why, if you have an eCommerce store, you must find ways to tackle security issues. If you don’t, you might end up losing your credibility and hence, customers.
Here are the top five ways of tackling the many E-commerce security issues that plague the online world.
Trademark Your Logo and Name
You are not just threatened by viruses and malware looking to steal customer information from your site. Instead, you have just as much to lose to frauds as you do to hackers. Your brand professional logo and your name are a part of your brand. And the credibility of your brand is why people purchase from your eCommerce platform in the first place.
But, did you know that unless you trademark your logo and name, someone else might use it to leverage your brand equity? They can commit fraud or gain customers at your expense! This endangers your online store’s reputation and revenue. This is why it is essential for you to trademark your name and logo. To do so, you will have to avail the services of a trademark attorney. Merely purchasing a domain name that has your brand name won’t stop others from using your Ecommerce store name. Patents are vital to protecting your company. Do so to ensure that your customers don’t succumb to fraudulent sites claiming to be you.
Use SSL Certification
When you visit quality stores like the Leather skin shop, you will find a small green lock next to the URL. This signifies that the site is secure. This is one of the most crucial steps you need to take to protect your store from security threats.
By default, the internet is not fit to secure all the sensitive data shared on your E-commerce site. To transfer information from the browser of the user to the hosting server, the internet makes use of the HTTP protocol. If you are merely using this protocol, none of the data transferred will be encrypted and hence would be easy to steal. Consequently, your Ecommerce store could easily be hacked by hackers present on the network. These hackers can access all the unencrypted data, which, when it comes to eCommerce sites, can include credit card numbers, passwords, and addresses of customers!
To make sure you don’t compromise such sensitive information of your customers, you need a better solution than just HTTP. This is where SSL comes in. HTTPS uses a secure socket layer that encrypts all information transferred between the host server and the user’s browser. Hence, regardless of many hackers are present on the same network, none of them will be easily able to access the data being shared. Make sure you get such SSL certification to help secure your site.
Don’t Accept Weak Passwords
Almost all E-commerce websites require users to make an account before they can conduct a purchase. This helps the site in getting all the required information about the customer, including payment details and address, etc. Whenever an account is made, customers require to create a password.
Hackers access E-commerce websites by hacking into such customer accounts. And the weaker the password, the easier it is for hackers to gain access. As an E-commerce site, you can play a more prominent role in improving user passwords by not accepting weak passwords.
We understand that customers might get frustrated by this demand. After all, everyone hates to think of a password and then be told that it requires a said number of capital letters, characters, and numbers! But, you need to put such conditions to make sure that hackers aren’t able to quickly figure out user passwords. In the long-run, your customers will appreciate your efforts.
Update Your Software
Are you tired of all the updates that your E-commerce platform keeps launching? Well, they are for your benefit. With each passing day, hackers are getting more and more professional and refined at their job. This is why we need sophisticated technology and advanced features to keep them at bay.
Software update as keeping your online store’s security up to date. Unless you keep up with the upgrades, your online store is likely to be vulnerable to hackers. For them, your site will serve as a low-hanging fruit that they can easily target. They don’t even have to make much effort since hackers of today use web crawlers to find sites that are not updated with modern security features. It doesn’t matter how big or small your online store is, as long as you have customers using your site, you need to employ all security features and extensions your Ecommerce platform asks you to.
Use AVS (Address Verification System)
Identity theft is just as big of an E-commerce security threat as a direct attack on the site is. To make sure that the credit card processing system is secure, you can employ the Address Verification System.
This system helps compare the billing address of a given customer against the credit card issuer information. In case you find any mismatch in the two sets of data, the system automatically blocks the transaction. By making efforts to protect customer’s identity, your Ecommerce site is bound to score points with your target audience.
Don’t rush into the act of creating an online store. Before you jump onto the bandwagon, make sure your eCommerce site is well secured against all potential threats. The more secure your website is, the more likely it will be a hit among the masses. Your customers’ data protection is your responsibility. Protect it.