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Do you need to improve your web design of your website? Would you like to have a web page that helps you convert website visitors into customers? In this post we want to give you some ideas that must be taken into account to improve your web design.
Large number of website users doesn’t mean you are going to get a large number of clients. Web design is an activity that lies in the implementation, planning and design of a web page.
What you need to know to improve your web design
Web design is one of the main principles of all business on the Internet. With bad design, it is very likely that our website goes unnoticed, the navigation is not comfortable or the users do not have confidence in this page.
Maybe your business website has some serious issues:
- You created the website a long, long time ago, but it is not up to date. It has an old design and is not effective to convert visits into sales.
- You have a web page that is not suitable for your purpose on the Internet. For example, you want to sell directly throughout the United States, but users cannot make a direct purchase on your page. You have a corporate website and what you need is an online store.
- You have a website more or less updated, that loads very slowly. The images load very slow, you need to improve the loading speed and the homepage is not very optimized for the user. For that you need to do technical tasks that may be complicated if you do not know much about programming.
In other words, what we want you to understand the value of effective SEO friendly website design. You need a good web design to help you sell on the Internet.
How can you get it? What tips can be put into practice to improve the web design of your business website?
Benefits of improving your web design
The first thing would be to evaluate in what conditions your website is. I mean, we have to know where we are and where we want to go. The case can be:
- The design is clearly old and deficient.
- You do not have a few visits on your website.
- The page even has programming errors.
- The loading speed is slow and Etc.
What we would like is that our page has a more attractive web design and consistent with our objectives. Many times, from own experience, the mere changing the design of a website has resulted in increasing page visitors to the web page in a considerable way.
What happens after improving web design?
- The user feels more comfortable navigating and spends more time looking at your page.
- It is easier to find what we are looking for.
- The user has a clear vision what he has to do, or what we want him to do. There is a clear call to action (ask for a budget, buy a product, etc.)
- Google takes into account the improvements in the programming code, which if done well will help the page load faster and that will help you reduce the bounce rate.
The bounce rate (the percentage of users who leave your website in just 1 second) is one of the factors that Google takes into account to position your page.
Is it enough to improve the web design for my page to sell?
This is what we wanted to tell you. Improving web design is a factor that influences the conversion rate of your website, but it is not the only one. There are other aspects that can be important, such as, for example, reaching the right people through an SEO positioning strategy in Google.
If your page is not well positioned, it is very likely that you will receive fewer visits. It is essential to analyze the competition, see the keywords for which you could try to position yourself and develop an SEO and content strategy aimed at occupying the top positions of Google.
Here are some tips to improve SEO:
- Analyzing the necessary keywords for the positioning of your page.
- By reviewing the internal SEO of your website to align them with the keywords we have chosen.
- Creating content both in the blog of the website and in external pages. Creating internal and external links in a controlled and efficient way to increase the relevance of your site.
- Working in social networks so that your project has more mentions and can obtain greater recognition among users.
Here are some tips to improve your web design in 2019
Your logo is an important part of your brand, so make sure it is located in an important place on your website. Use a high resolution image and place it on the top left of each of your pages. In addition, it is a good rule to link your logo to your home page, so that visitors can easily navigate it.
The main navigation options are usually displayed in a horizontal [menu] bar at the top of the website. It provides secondary navigation options at the bottom of the main navigation bar, or on the left margin of the page, known as the sidebar.
Consistency means that all pages have a common general structure. And this affects both the ease of navigation, as well as the colors, fonts, styles and registers. It says a lot about the company image.
Organization of content
Organize the content so that it looks as attractive as possible. For a good web design, write short paragraphs, well-differentiated sections with large headings, use a language that is easy to understand for your ideal audience, create logical and easily deductible categories and allow access to the desired material with the minimum possible amount of clicks.
The CTA colors
The CTA button must stand out from the rest of the elements of a web design. A good idea is to use complementary colors. This way you will be sure to get the user’s attention.
Build a website with a range of different colors from what you always do. More bright or strong colors, play with saturation, try very contrasting styles, use pastel colors, a black and white style … everything depends on you!
Use testimonials so that your potential clients have one more reason to trust your company. Try to include these testimonials on the home page so that users can see it the first time they visit your website.
Who we are
Like the testimonials, “Who we are” page gives a point of confidence to your website. Allow your visitors to know who is behind the company.
In addition, the use of individual team pages gives you the opportunity to rank in search engines when users search for those names specifically.
On April 21, 2015, Google updated its mobile search ranking algorithm. Mobile-friendly web pages are now ranked higher in the search results for mobile devices.
And there is a good reason for that. Google wants users to have a good experience when they browse a website. So if you do not have a mobile version of your page or a responsive website you will be missing many conversion opportunities.
Do not let your website users reach a dead end. All pages must contain a link or contact form. The home page must link to all others. It is also a good idea to include the name of the landing page in the link so that the user knows where they are going to go once they click. Keep them always moving.
Your page should load fast
If you do not do anything to improve your web design, you should make them load as quickly as possible. You surely read about how Internet connections are getting faster and faster, but no matter how fast the average connection is for your readers, there have been always more data, more content, more images, most of all of them to download.
You must use sprites and small images
Small images improve download speed. Web designers should create web pages with the images not so big. It is not good to take a photo and upload it to your website without changing its size and optimization to make it as light as possible.
CSS sprites are also a very important way to speed up your site images. If you have several images that are used in several pages on your site (such as navigation icons or your logo), you can use sprites to cache the images so they do not need to be re-downloaded on the second page to your customers.
Use appropriate colors
The color is fundamental in the web pages, but colors have a meaning for people, and the use of the wrong color can have a bad connotation if you’re not careful. Websites are, by their very nature, international.
Even if you intend that your page is in a certain country or location that will be seen by other people. And so you should be aware of what the color options you use on your website. When you create your color scheme for your website take into account the color symbolism.
Broken links are another sign for many readers (and search engines, too) that a site is not maintained. And why would anyone want to stay in a place that even the owner does not care about it? So it’s important to use a correct HTML validator to help you check out the older pages of broken links.
Do you want to improve the web design of your company website and, at the same time, continue working in other areas so that your website is well positioned on different search engines? Relax and hire a web design agency to handle all the hard work for you!
We hope you’ve enjoyed this article and that you’ll be able to improve your web design in no time at all!