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Event Promotion Guide: Effective Event Marketing Tools 

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Work on promoting an event can seem like a lot of troubles. In addition, the choice of marketing tools is so great that I want to grab everything at once, from advertising on the Internet to distribute leaflets in crowded places. At the same time, as in any business, it is first of all necessary to develop a strategy, consider existing channels and move step by step towards the intended goal.

We offer you a universal guide that will make the process of promoting the event more manageable, and after the event will help to more effectively analyze the results.

4 Ideas for Using Existing Promotion Channels

Before puzzling over a new advertising campaign, take a look at the existing promotion channels. It can be:

The Blog

Suppose your company already has a permanent blog. Use it to talk about an upcoming event. This can be a story about preparing for an event or an interview with a future speaker. Remember, a blog will attract more attention if it is complemented by photographs and videos. Be sure to add a call to action so that the user can register for the event simply by clicking on the link.

Email Signature

Add a bright banner with brief information about the upcoming event to the signature so that by clicking on it, the user can go to the event website. In the example below, you can see how the Social Media Examiner team used their email signatures to promote the annual Social Media Marketing World conference.


If the company already does newsletters, why not include information about the upcoming event in them? However, do not completely devote the newsletter to just one event. If we are talking about a monthly newsletter, then let the mention of the event be part of other news. We’ll talk about the newsletter about your event only a little later.

SEO Website Optimization

Optimize your existing site so that they become an advertisement for your event by working on its keywords. There are many online tools to help you see the frequency and competitiveness of your keywords. If your SEO knowledge is not strong, you should take the help of professionals.

Content from the last event: 3 important components

The use of video material, photos, and feedback from previous events can be an effective tool to promote the current event.

Promo Video

The video clip on GSE AV , based on the materials of the previous event, will become a clear demonstration of the upcoming event. Videos can be distributed on social networks, added to the newsletter or placed on the website’s home page. It is desirable that it be bright, dynamic and last no more than one minute.

Positive Feedback

from a previous event is a guarantee that potential visitors will be interested in the upcoming event. Place reviews in the most visible section of the site so that they are always in front of users.

Video Reviews

Record the feedback of individual participants and speakers on the camcorder. They can be placed separately or added to the promotional video about the event. In addition, video reviews will come in handy for promoting any future events.


As you can see, there can be a great many strategies for promoting an event, but to apply them effectively, try to adhere to three basic rules:

Do not reinvent the wheel

Take advantage of existing resources, adapting them a bit too new needs. Perform an analysis of the target audience so that the newsletters and targeted advertising hit exactly the target.

Do not try to do everything yourself

Seek help from sponsors, partners, and colleagues whose ideas and communications will be of great help in advertising the event.

Following these simple tips, you can quickly develop a marketing campaign that is perfect for your event. Thus, you will gain the required number of participants, make a profit and replenish the portfolio with another successfully implemented project.

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