As any business owner knows, digital marketing is the most effective marketing technique that a business of any size can employ. One of the biggest parts of digital marketing is SEO.
Finding a Local SEO Company
Some business owners take on the task of using SEO upon themselves, especially with new and/or small businesses. However, there inevitably comes a point where it becomes too troublesome for the business owner to continue running the business and working on marketing.
When this happens it is time to hire a professional to take the burden of keeping up with SEO off of the owner’s shoulders. If this sounds like you and you are located in Montreal, this article is for you. Even if you are not located in Montreal, you will find helpful information on finding the right SEO agency for your needs.
The first step to finding a great SEO agency is knowing what options you have. Because of this, the first thing you need to do it perform a quick internet search.
You can search through your favorite browsers such as Google or Bing, but if you want a more detailed and location-specific list, go to yellowpages.com. Here you will add your location and the type of business you are looking for, in this case, an SEO agency.
If you live in a remote area that does not have a local SEO agency or has a very short list, you should consider searching for a company that will work with you from another location. There are several different ways to find a company like this. The first way is to simply alter your web search from before, instead of searching for local SEO agencies, you will search for remotely based SEO agencies.
Narrowing it Down
After amassing a list of possible companies to work with, you will need to begin the process of narrowing it down. To do this, you will first need to decide what exactly you want out of an SEO agency.
Is it important to you that the agency is based locally? Do you want a small agency or would you prefer a larger company?
Are you willing to take a chance on a newer agency or do you only want to work with one that has been in business for a long time?
These are only a handful of the questions that you need to answer before you can make the best, most informed decision. It is advisable to create a list of all of the most important aspects that you can refer to as needed when going through the various possibilities.
Within this list, make four columns. The first column is for the most important aspects that are deal breakers if a given agency does not meet them. The second is for anything that is important but is not necessarily a deal breaker. The third column should be reserved for the least important things on your list that still carry a fair amount of importance. The fourth and final column is for anything that you would like for an agency to have or provide, but will not influence your decision either way.
Now that you have your list in hand, it is time to start comparing the available agencies. Most of the information you need will be located on the agency’s website, but if there is anything missing, do not hesitate to reach out to that company and request that information that you need.
Any SEO agency (or any company for that matter) will happily supply a potential customer with the information they need so as to hopefully bring in new business. From here, you will begin the process of elimination. If an agency does not meet all of the details that you listed in your “most important” column, take them off of the list. If an agency seems in any way unreliable, take them off of the list. Ideally, you will find an agency that meets every single one of your requirements AND have all of the preferred aspects as well. This may not be possible depending on exactly what your requirements are and how many potential agencies that you have to work with. Even if you cannot find the “ultimate” match, do not settle for a company that you are not going to be happy with.
The next step is to search for reviews of all of the agencies that are left on your list. This should be done in two ways. The first way is to inquire at other local businesses that have used that given agency. Ask about performance, reliability, work ethic, quality of work, and timeliness.
The other way is to search for reviews online. Any type of business that has been in business for more than a few weeks, will have reviews posted somewhere online. Many companies allow reviews to be posted directly on their website, but that is not always the case.
Even on the occasions that it is the case, you should not rely solely on the reviews posted on the company’s website. There are seldom any negative reviews on a company’s website because either the reviews are biased or the company screens reviews and does not allow the negative one to be posted. This is not always the case, but it is best to only skim reviews posted on a company’s website and rely more on other sites.
After reviewing all available information, the agencies credentials, and the available reviews, you should have the list narrowed down to between one and three options. If you are not down to one option at this, you come to the final stage of making your decision. This final stage is the trial run. Give each agency a trial period to see how well they work with your team. these trials will definitely tell you which agency is the best fit for you and your business. Montreal SEO services are some of the best around. If you are located in Montreal and need to hire an SEO agency, you will find that you are presented with an abundance of options.